It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.
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It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.
Humanizing Brand Experiences: Strategies for B2B, Healthcare, and Finance
The Loop Marketing Podcast
39 minutes 5 seconds
5 months ago
Humanizing Brand Experiences: Strategies for B2B, Healthcare, and Finance
Join Elise Stieferman on The Loop Marketing Podcast as she explores the essential topic of humanizing brand experiences with industry experts Mike Lee from Monigle and Thomas O'Malley from Coegi. Discover how shifting from product-first to people-first marketing can drastically transform your brand. In this episode, learn about Monigle's 'Humanizing Brand Experience' process, the importance of emotional intelligence in advertising, and the impact of AI in personalizing brand interactions. The discussion also covers practical examples and offers valuable advice on maintaining authenticity and creating memorable, human-centered connections in the marketing world.
00:00 Introduction to Humanizing Brand Experiences
01:33 Defining Humanized Brand Experiences
03:51 Challenges in B2B, Healthcare, and Finance
05:21 Strategies for Humanizing Marketing
08:12 The Role of Emotional and Sensorial Connections
10:02 Overcoming Jargon and Buzzwords
15:15 Tools and Research for Emotional Insights
20:45 Case Study: MSU Healthcare
25:27 The Impact of AI and Personalization
33:57 Final Thoughts and Advice
About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
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The Loop Marketing Podcast
It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.
