In this episode of the Loop Marketing Podcast, host Elise Stiefferman discusses the critical role of data in modern marketing with Rodney Perry, president of Coegi Canada. With over 20 years of digital marketing experience, Rodney shares insights on how brands can effectively utilize their data assets to drive smarter marketing decisions amid tightening privacy regulations. The conversation delves into creating value from data, integrating insights across teams, and building comprehensive data strategies that enhance business intelligence. Rodney also emphasizes the importance of breaking down organizational silos and focusing on customer-centric data strategies. Tune in to learn actionable steps for improving data utilization and measuring campaign effectiveness while maintaining consumer privacy. 00:00 Introduction to the Loop Marketing Podcast 00:58 The Importance of Data in Modern Marketing 02:02 Challenges in Data Collection and Utilization 07:22 Breaking Down Organizational Silos 08:36 Building a Data Strategy 10:31 Custom Audience Strategies 15:01 Privacy and Compliance in Data Management 19:52 Coegi's Approach to Data Strategy 24:15 Future Trends in Data-Driven Marketing 26:20 Final Thoughts and Key Takeaways 30:00 Conclusion and Farewell   About CoegiCoegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/Read more on our blog: https://coegipartners.com/thoughtspace/ Follow @CoegiPartners:LinkedIn: https://www.linkedin.com/company/coegi-llcFacebook: https://www.facebook.com/coegipartners/Instagram: https://www.instagram.com/coegipartners/