In this episode of The Loop Marketing Podcast, host Elise Stiefferman engages with Natalie Carson, Account Supervisor at Coegi, and Terry Sullivan, founder and president of Strategic Glue, on the pivotal role of building robust client relationships in marketing. The discussion highlights the significance of honesty, trust, and empathy, alongside the 'Six to Fix Marketing Framework' for brand strategy and customer acquisition. The speakers emphasize the necessity of understanding client motivations and audience needs, the consultative approach to marketing, and the benefits of prioritizing emotional connections over transactional interactions. Practical insights into handling multiple stakeholders, transparency, and the value of in-person meetings are shared to foster long-term business success.   00:00 Introduction to Client Connections 01:00 Understanding Client Needs 01:32 Deep Dive into Client Business 04:29 Building Human Connections 07:16 Challenges in Client Engagement 12:53 Becoming an Extension of the Client Team 15:18 Six to Fix Marketing Framework 18:20 Understanding Customer Needs 18:57 Defining Marketing Strategy 19:36 Evaluating Marketing Channels 20:31 Importance of Audience Research 21:00 Building Client Relationships 22:02 Consultative Approach in Marketing 27:14 Consistency in Client Service 28:25 Emotional vs. Transactional Relationships 28:59 Practical Tips for Client Engagement 29:56 Human Connection in Business 31:53 Conclusion and Key Takeaways   - - -   About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: