It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.
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It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.
In this exciting episode of The Loop Marketing Podcast️, host Elise Stieferman engages in a thought-provoking conversation with Coegi’s Director of Innovation, Savannah Westbrock, and Innovation Lead, Allie Haupt to discuss the intriguing concept of subtractive innovation.
This episode leaves listeners with powerful insights, encouraging a shift in mindset that values subtraction as much as addition. The notion of simplicity and its long-term impact on future additive thinking is underscored, leaving marketers inspired to embrace subtractive innovation for continued success ✅ in their strategies.
Tune in to this thought-provoking episode and embark on a journey of subtractive innovation to streamline your marketing efforts and drive lasting success! Don't forget to subscribe, like, comment, subscribe, and share this episode with your marketing colleagues!
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Time Stamps:
0:00 - Intro
1:29 - What is Subtractive Innovation?
8:20 - Dyson and Apple's Subtractive Product Innovation
14:13 - The Steps to Implementing Subtractive Innovation
21:20 - Consumer Forward Mentality in Subtractive Innovation
24:16 - Final Thoughts
26:01 - Outro
The Loop Marketing Podcast
It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.