Email marketing might not sound exciting but it still works. In this episode, we talk about why EDMs are one of the most underrated tools in small business marketing, how consistency beats perfect design and how one of our clients in the container transport industry landed new work just by showing up in inboxes regularly. You’ll learn how to grow your list, what to include in your emails and how to turn 'just another update' into a powerful connection with your customers. Because when i...

Are you standing out or just blending in? In this episode we dive into why your small business needs a point of difference, how to discover it and how to communicate it so customers choose you over the competition. Packed with practical tips, real-life examples and easy to implement ideas, this episode will help you clarify your positioning, strengthen your brand and grow your business with confidence. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Ma...

Want to know how to reach your audience 15,000+ times in a year without burning out? In this episode, we break down how Aussie small businesses can use social media, emails, SMS, paid ads, partnerships and events to consistently connect with customers. Learn practical, simple ways to build trust and recognition - one touchpoint at a time. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small bus...

Customers in 2025 expect more than just good products... They want fast, personal and values-driven experiences. In this episode, we chat about how Aussie small businesses can meet those expectations without overcomplicating things - from replying faster and personalising your marketing, to adding small touches that make customers feel seen and valued. Simple, practical stuff that makes your business more likeable, and way more memorable. Buy our #1 Amazon Best Selling Book “Small Business M...

If you’ve ever looked at your website and thought, “It looks fine, but it’s just not doing anything,” this episode is for you. In this week’s episode we’ll chat about: ✅ Why most small business websites are built backwards ✅ Simple ways to make your site easier to navigate ✅ Copy, design and mobile experience So grab a coffee, and let’s talk about how to make your website your hardest-working employee. 🎧 Tune in now on Spotify, Apple Podcasts or YouTube Buy our #1 Amazon Be...

Social media shouldn’t feel like a second job. In this episode I walk you through how to stay consistent on social media without burning out. From choosing the right platforms to creating a simple content plan, batching, repurposing and tracking the numbers that matter. Whether you’re a café owner, a tradie or a service provider, these strategies will help you save time and still connect with your customers. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here...

🎙️ New Podcast Episode – How to Make Your Small Business Truly Valuable Want to build a business that’s worth more? Whether you plan to sell it one day or simply create more freedom for yourself. In this episode, I share a proven formula for making your small business super profitable and in turn, far more valuable. We’ll chat about: ✅ Why profit margin is the real measure of value ✅ How to confidently charge what you’re worth ✅ The power of specialisation ✅ Real-life examples ...

Hashtags aren’t dead, but they’re no longer your growth engine. In this episode, I break down how hashtags really work in 2025, which platforms still benefit from them and why keyword rich captions and connection are now more powerful than endless tags. You’ll also hear real Aussie small business examples, plus simple tips to help you post with purpose without the overwhelm. 👉 Tune in now on Spotify, Apple Podcasts and YouTube. 💡 Please share this episode with fellow business owners who...

Too many Aussie small business owners hold back on marketing because they want it to be “perfect.” The truth? Consistency is what actually gets results. In this episode, I share real examples from local cafés, tradies, florists and gyms. Plus practical tips to help you show up regularly without the stress. #SmallBusinessMarketing #MarketingTips #AussieSmallBiz Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing con...

Small business owners often confuse branding and marketing thinking they're the same thing. But they’re not. In this episode, I break down what branding is, what marketing is and how they work together to help your small business grow. From real life Aussie small business examples to simple exercises you can do today, this episode will help you get clear on your brand and make your marketing so much easier. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here...

In this episode of The Little Marketing Podcast, Bri dives into one of the most powerful (yet often overlooked) tools in small business marketing: positioning. Learn what it is, why it matters and how to create a clear, memorable message that cuts through the noise. Whether you're just starting out or if you're an existing business, this episode will help you build a stronger marketing foundation. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketi...

In this episode of The Little Marketing Podcast, Bri shares 5 simple, high impact marketing strategies for busy small business owners in Australia. If you’re juggling multiple roles and struggling to find time for marketing, this one’s for you! Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for l...

“What should I be doing for my marketing?” It’s the most common question we get and the hardest to answer. Because it depends. Your audience. Your investment. Your time. Your product. Your skills. In this episode, we list 17 marketing activities you can actually use. But more importantly, we show you why choosing the right one depends entirely on your business. No magic. Just strategy. #smallbusiness #smallbusinessmarketing #smallbusinessmarketingconsultant #marketingstrategy #smallbiz...

Want to increase your profit margins? Start with your positioning. In this episode, we break down the connection between positioning and profitability, and share 5 clear behaviours to help you position yourself as the expert in your field. Because when customers see you as the expert, you can charge properly and grow your margins. Stop blending in. Start standing out. #smallbusiness #smallbusinessmarketing #smallbusinessmarketingconsultant #expertpositioning #profitstrategy Buy our #1 Amazon...

If you want to beat your competition, you need more than just a good product or service, you need a real point of difference. In this episode, we cover 9 powerful ways to separate your business from the pack. From positioning yourself as an expert to narrowing your focus on the right audience, this is about becoming the obvious choice. Tune in and sharpen your edge. #smallbusiness #smallbusinessmarketing #smallbusinessmarketingconsultant #pointofdifference #standoutstrategy Buy our #1 Am...

Small business owners are time poor, energy poor, investment poor and skill poor. So how do you still get your marketing to work? In this episode, we cover 4 key ways to ensure your marketing delivers without wasting time or money. This one’s all about doing the right things, not doing everything. Tune in and take control of your growth. #smallbusiness #smallbusinessmarketing #smallbusinessmarketingconsultant #marketingstrategy #businesstips Buy our #1 Amazon Best Selling Book “Small B...

In this episode, we break down the three most underrated drivers of marketing success - certainty, control and convenience. These are the real tools that shape customer decisions and drive sales. We’ll show you how to build trust, lead with clarity and remove friction so your business becomes the obvious choice. Whether you're a seasoned business owner or just starting out, this episode will shift how you see marketing forever. Hit play and sharpen your edge. Buy our #1 Amazon Best Sel...

In this episode of The Little Marketing Small Business Podcast, we dive into 5 key areas on the power of consistency. Learn why showing up regularly in your marketing makes all the difference – even when results aren’t instant. We discuss why and how frequency builds momentum, what to do when you feel like giving up and how consistency builds trust and a strong brand. If you’re a small business owner wondering why your marketing isn’t working or how to build trust with potential clients, this...

In this episode of The Little Marketing Small Business Podcast, we break down the 4 key areas every small business must focus on to get a return on their marketing investment. Positioning – If you can't explain why you're different, why would anyone choose you?Brand vs Lead Gen – We unpack why building trust in your brand makes your lead gen actually work.Long-Term Mindset – Marketing isn’t magic. It's a long game, just like business.Taking Action – Sitting on your hands? Expect zero results....

What’s the difference between a successful business owner and a failed one? Amongst other things, does their mindset differ when it comes to marketing? Does your mindset need a shift when it comes to thinking about marketing? In this week’s episode, we go through 10 client case studies and talk through the mindset of each one when it comes to marketing. As Australia’s leading marketing consultancy for small business, Little Marketing, Michael Kava and his team are excited to produce these vi...