Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
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Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
9 ways to create a point of difference for your small business
The Little Marketing Small Business Podcast
9 minutes
4 months ago
9 ways to create a point of difference for your small business
If you want to beat your competition, you need more than just a good product or service, you need a real point of difference. In this episode, we cover 9 powerful ways to separate your business from the pack. From positioning yourself as an expert to narrowing your focus on the right audience, this is about becoming the obvious choice. Tune in and sharpen your edge. #smallbusiness #smallbusinessmarketing #smallbusinessmarketingconsultant #pointofdifference #standoutstrategy Buy our #1 Am...
The Little Marketing Small Business Podcast
Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
