Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
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Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
Why Create Your Small Business Point of Difference
The Little Marketing Small Business Podcast
8 minutes
2 weeks ago
Why Create Your Small Business Point of Difference
Are you standing out or just blending in? In this episode we dive into why your small business needs a point of difference, how to discover it and how to communicate it so customers choose you over the competition. Packed with practical tips, real-life examples and easy to implement ideas, this episode will help you clarify your positioning, strengthen your brand and grow your business with confidence. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Ma...
The Little Marketing Small Business Podcast
Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
