Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
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Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
In this episode of The Little Marketing Small Business Podcast, we break down the 4 key areas every small business must focus on to get a return on their marketing investment. Positioning – If you can't explain why you're different, why would anyone choose you?Brand vs Lead Gen – We unpack why building trust in your brand makes your lead gen actually work.Long-Term Mindset – Marketing isn’t magic. It's a long game, just like business.Taking Action – Sitting on your hands? Expect zero results....
The Little Marketing Small Business Podcast
Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
