Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
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Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
Positioning: The Marketing Foundation Your Small Business Needs
The Little Marketing Small Business Podcast
8 minutes
2 months ago
Positioning: The Marketing Foundation Your Small Business Needs
In this episode of The Little Marketing Podcast, Bri dives into one of the most powerful (yet often overlooked) tools in small business marketing: positioning. Learn what it is, why it matters and how to create a clear, memorable message that cuts through the noise. Whether you're just starting out or if you're an existing business, this episode will help you build a stronger marketing foundation. Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketi...
The Little Marketing Small Business Podcast
Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning. Learn what positioning really means, why it’s critical for Australian small businesses and how to craft a clear, memorable message that sets you apart from the competition. Plus, we share common positioning mistakes and actionable tips to get it right before you spe...
