In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.
Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.
In this episode, we talk about
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In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).
We talk about:
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In this episode, Anand is joined by Pavlo Chernyakov, Founder at Concise Copy. Pavlo helps small to mid-size B2B SaaS companies develop clear and compelling homepage messaging that drives results.
Pavlo shares key insights, strategies and practical tips for refining your messaging to stand out in the B2B SaaS space.
In this episode, we talk about
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Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how Hockeystack’s overall GTM strategy has helped them grow, role of their marketing team, and which growth channels have been most effective. We’ll also dive into how Hockeystack quickly gained traction and built a strong community presence. Plus, we'll explore how they're leveraging influencer marketing to boost their reach and visibility.
In this episode, we talk about
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Follow Emir on Linkedin : linkedin.com/in/emircatli/
In this episode, we dive into the 5 key issues in SaaS go-to-market strategy and how to address them to steer your company toward efficient growth and profitability.
We talk about:
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Usman Akram is an expert Organic Growth Strategist at Omniscient Digital and has been instrumental in helping SaaS brands accelerate their organic growth through innovative SEO strategies and data-driven content marketing.
In this episode, we talk about
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In this episode, we dive into the Lifecycle Marketing - Email & In-App campaigns and how you can drive engagement and growth for your business
We talk about:
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In this episode, we dive into the LinkedIn Thought Leader Ads and why we should use them to scale your business.
We talk about:
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In this episode, we dive into one of my favourite topics: marketing and GTM efficiency, team structure, and hiring strategies.
We talk about:
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In this episode, we dive into the powerful world of Paid search Ads (Google / Bing) and how you can use them to unlock growth for your business. Paid search is NOT DEAD and it can still help you drive revenue efficiently provided it's done the right way. You will learn how to make your campaigns more efficient in 10 simple steps.
We talk about:
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In this episode, we dive into the need to have an Employee advocacy program and how you can build one for your organisation. We will also go through the employee advocacy program that we recently built at Oneflow.
We talk about:
Some Important Stats/Links:
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In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow.
We talk about:
Some Important Stats/Links:
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In this episode, we dive into the powerful world of LinkedIn Ads and how you can use them to unlock growth for your business.
We talk about:
Some Important Stats/Links:
Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.
Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!
Follow me on LinkedIn : linkedin.com/in/anandnambiar1
Welcome to The Growth Marketer podcast.
