E12 - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG)

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The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

Anand Nambiar | B2B Marketing Leader and Advisor

14 episodes

4 days ago

Are you a marketer looking to scale your campaigns but unsure which strategies will move the needle? Are you a startup founder who’s eager to turn early traction into sustainable growth? If you’re nodding along to any of these, then this podcast is for you. Welcome to THE GROWTH MARKETER! 🎙️, where we dive deep into the world of growth marketing, SaaS / B2B marketing, demand generation, unpacking proven strategies and innovative ideas to help you accelerate your business. Hosted by Anand Nambiar.

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E12 - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG)

The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

12 minutes 34 seconds

5 months ago

E12 - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG)

In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).

We talk about:

The pros & cons of PLG and SLG
The challenges companies face with each model
Why some companies fail with PLG
When you should stay away from PLG
How to Balance PLG & SLG (Hybrid Model)

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