E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack

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The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

Anand Nambiar | B2B Marketing Leader and Advisor

14 episodes

4 days ago

Are you a marketer looking to scale your campaigns but unsure which strategies will move the needle? Are you a startup founder who’s eager to turn early traction into sustainable growth? If you’re nodding along to any of these, then this podcast is for you. Welcome to THE GROWTH MARKETER! 🎙️, where we dive deep into the world of growth marketing, SaaS / B2B marketing, demand generation, unpacking proven strategies and innovative ideas to help you accelerate your business. Hosted by Anand Nambiar.

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E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack

The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

28 minutes 32 seconds

10 months ago

E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack

Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms - the Hockeystack. Emir shares key insights into how Hockeystack’s overall GTM strategy has helped them grow, role of their marketing team, and which growth channels have been most effective. We’ll also dive into how Hockeystack quickly gained traction and built a strong community presence. Plus, we'll explore how they're leveraging influencer marketing to boost their reach and visibility.

In this episode, we talk about

How Bugra, Arda, Emir built Hockeystack
What is Hockeystack's overall GTM strategy
How big is the marketing team
Which are your top 3 growth channels
How did you build the Hockeystack brand
Influencer Marketing - What is the strategy, how is the collaboration
The Flow by Hockeystack

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Follow me on LinkedIn : ⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠

Follow Emir on Linkedin : ⁠linkedin.com/in/emircatli/