The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.
Anand Nambiar | B2B Marketing Leader and Advisor
14 episodes
4 days ago
Are you a marketer looking to scale your campaigns but unsure which strategies will move the needle?
Are you a startup founder who’s eager to turn early traction into sustainable growth?
If you’re nodding along to any of these, then this podcast is for you.
Welcome to THE GROWTH MARKETER! 🎙️, where we dive deep into the world of growth marketing, SaaS / B2B marketing, demand generation, unpacking proven strategies and innovative ideas to help you accelerate your business. Hosted by Anand Nambiar.
All content for The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies. is the property of Anand Nambiar | B2B Marketing Leader and Advisor and is served directly from their servers
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Are you a marketer looking to scale your campaigns but unsure which strategies will move the needle?
Are you a startup founder who’s eager to turn early traction into sustainable growth?
If you’re nodding along to any of these, then this podcast is for you.
Welcome to THE GROWTH MARKETER! 🎙️, where we dive deep into the world of growth marketing, SaaS / B2B marketing, demand generation, unpacking proven strategies and innovative ideas to help you accelerate your business. Hosted by Anand Nambiar.
E13 – Event Marketing: Crafting Impactful Events That Build Brand Awareness, Grow Community, and Drive Pipeline with Christian Dina, CEO of Tekpon Awards
The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.
29 minutes 12 seconds
3 months ago
E13 – Event Marketing: Crafting Impactful Events That Build Brand Awareness, Grow Community, and Drive Pipeline with Christian Dina, CEO of Tekpon Awards
In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.
Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.
In this episode, we talk about
How should events fit into the overall GTM strategy for a SaaS company?
Are awards/events mainly a branding play or can they also directly influence pipeline?
What are the best ways to measure ROI from events — beyond MQLs and attendance?
How do you attract the right audience rather than just anyone?
What role do awards (like Tekpon Awards) play in building credibility for SaaS brands?
How do you see the future of B2B event marketing evolving with AI and personalisation?
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The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.
Are you a marketer looking to scale your campaigns but unsure which strategies will move the needle?
Are you a startup founder who’s eager to turn early traction into sustainable growth?
If you’re nodding along to any of these, then this podcast is for you.
Welcome to THE GROWTH MARKETER! 🎙️, where we dive deep into the world of growth marketing, SaaS / B2B marketing, demand generation, unpacking proven strategies and innovative ideas to help you accelerate your business. Hosted by Anand Nambiar.
