E05 - GTM Efficiency, Team Structure and Hiring

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The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

Anand Nambiar | B2B Marketing Leader and Advisor

12 episodes

1 day ago

Are you a marketer looking to scale your campaigns but unsure which strategies will move the needle? Are you a startup founder who’s eager to turn early traction into sustainable growth? If you’re nodding along to any of these, then this podcast is for you. Welcome to THE GROWTH MARKETER! 🎙️, where we dive deep into the world of growth marketing, SaaS / B2B marketing, demand generation, unpacking proven strategies and innovative ideas to help you accelerate your business. Hosted by Anand Nambiar.

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E05 - GTM Efficiency, Team Structure and Hiring

The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

12 minutes 46 seconds

7 months ago

E05 - GTM Efficiency, Team Structure and Hiring

In this episode, we dive into one of my favourite topics: marketing and GTM efficiency, team structure, and hiring strategies.

We talk about:

GTM efficiency challenges in SaaS
How to measure GTM efficiency.
Ideal marketing team structure & size
Hiring & Up-skilling
How AI, Automations can replace SDRs

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