E02 - Lean & powerful MarTech can give you the competitive advantage you need

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The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

Anand Nambiar | B2B Marketing Leader and Advisor

14 episodes

4 days ago

Are you a marketer looking to scale your campaigns but unsure which strategies will move the needle? Are you a startup founder who’s eager to turn early traction into sustainable growth? If you’re nodding along to any of these, then this podcast is for you. Welcome to THE GROWTH MARKETER! 🎙️, where we dive deep into the world of growth marketing, SaaS / B2B marketing, demand generation, unpacking proven strategies and innovative ideas to help you accelerate your business. Hosted by Anand Nambiar.

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E02 - Lean & powerful MarTech can give you the competitive advantage you need

The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

16 minutes 46 seconds

1 year ago

E02 - Lean & powerful MarTech can give you the competitive advantage you need

In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow.

We talk about:

Lean MarTech with example of some tools
Ideal MarTech cost %

Some Important Stats/Links:

Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern.

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