E02 - Lean & powerful MarTech can give you the competitive advantage you need

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/ee/93/b9/ee93b913-8b67-2756-7349-81eaf9143f32/mza_13869550108661374389.jpg/600x600bb.jpg

The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

Anand Nambiar | B2B Marketing Leader and Advisor

12 episodes

1 day ago

Are you a marketer looking to scale your campaigns but unsure which strategies will move the needle? Are you a startup founder who’s eager to turn early traction into sustainable growth? If you’re nodding along to any of these, then this podcast is for you. Welcome to THE GROWTH MARKETER! 🎙️, where we dive deep into the world of growth marketing, SaaS / B2B marketing, demand generation, unpacking proven strategies and innovative ideas to help you accelerate your business. Hosted by Anand Nambiar.

Marketing

Business

RSS

All content for The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies. is the property of Anand Nambiar | B2B Marketing Leader and Advisor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41770150/41770150-1722870149037-b60134d38bb96.jpg

E02 - Lean & powerful MarTech can give you the competitive advantage you need

The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.

16 minutes 46 seconds

7 months ago

E02 - Lean & powerful MarTech can give you the competitive advantage you need

In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a lean and powerful MarTech stack that we built at Oneflow.

We talk about:

Lean MarTech with example of some tools
Ideal MarTech cost %

Some Important Stats/Links:

Most efficient & lean MarTech would cost less than 5% of your overall marketing budget. If it's greater than 10%, then it's definitely a cause of concern.

Loving the show? Hit SUBSCRIBE / FOLLOW so you don't miss out on more growth marketing tips.

Leave a review so that more people like you can enjoy the podcast. It's the best way you can support the show. Thank you!

Follow me on LinkedIn : ⁠linkedin.com/in/anandnambiar1⁠