#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...

#055 - Teri Beckman is the Founder and CEO of HIGOL, a consultancy firm that works to align leadership behaviors with business drivers to dramatically increase revenue, community impact and improve overall organizational performance. Specifically, HIGOL helps mission driven CEOs grow revenue and impact by 50% in 12 months. After a long career working for nonprofits, even serving as Executive Director, Teri concluded that while technical knowledge is important, mindset is crucial if you...

#054 - Rachel Bearbower is the founder and CEO of Small Shop Strategies, a nonprofit consultancy focused on coaching nonprofit leaders how to detangle their systems, so they can focus their time and energy on building relationships and raising more for their causes. In just 3 years, Rachel has built a community where over a hundred nonprofit leaders are showing up for themselves and learning how to boldly fundraise, tell better stories and become even more impactful changemakers. In today’s...

#053 - Adora Drake is a professional digital marketing coach and consultant with a knack for creating marketing strategies. She helps leaders establish relationships with their audience by teaching them the tools for attracting the right fit people, becoming a thought leader, and bridging the gap between initial contact to the final transaction. Adora emphasizes relationship building. She adds that when it comes to relationships, it is better to go a mile deep than a mile wide. I...

#052 - Minna Taylor is a trained actress. After earning her masters degree, she began teaching accent reduction to corporate clients as a side hustle in between acting gigs. That experience is where she found the intersection of speech & voice, body language, and breathing. "Communication is a physical activity. We think about it as just coming out of our mouth, but our whole body is behind it. And if we go back to that statistic, which is 7% of the information people receive...

#051 - Rhea Wong makes a return trip to the Groupfinity Podcast, this time to discuss her new book - Get That Money, Honey! The No-Bullsh*t Guide to Raising More Money for Your Nonprofit. Rhea points out that that mindset is a big limiting factor in fundraising. We assume people will only give the minimum and we get too emotional about rejection, which impacts our ongoing fundraising efforts. "I think people get so emotionally tied up in that if they don't give to my organization...

#050 - Today I am speaking with marketing specialist and strategist Lynn Ruby. Lynn works with small businesses, solo-preneurs and nonprofits who are really good at what they do, but still struggle and get intimidated by online marketing. The pandemic brought about 3 primary changes to email marketing: 1) Email volumes exploded; 2) 75% of us tried new habits and those habits are sticking; and 3) Brand loyalty was shattered. “…. the volume of email drastically expanded durin...

#049 - Today I am speaking with digital marketing specialist Rishi Malhotra. Rishi says there is a lot of interest in using paid search and paid social in fundraising efforts. Rishi has a different perspective, however. “I'll probably say I get a lot of questions about using it directly for fundraising, but I would say, the best use case I've seen is typically, to use it to boost your, your email list.” He advises organizations to use paid search and paid social to drive your id...

#048 - Today I am speaking with Gareth Pronovost about using Airtable to automate workflows to 1) save time; 2) reduce errors; 3) stay organized; 4) allow for a single source of truth; and 5) grow and scale their organization. Gareth asks - are you overwhelmed by an endless sea of spreadsheets?” I think most of us would say YES! The good news is Airtable DOES NOT require any coding experience. You just need to know your processes. Gareth tells us that the biggest payo...

#047 Today I am speaking with Jess Campbell from Out in the Boons. Jess' superpower is building meaningful relationships that then turn into donor relationships. The #1 question Jess is asked is - how do I find new donors? Jess is a self described friend-maker, and relationship builder with big dreams. She has developed an outreach method with a 100% response rate that allows her clients to develop new and authentic relationships with potential donors. "And so the effort to...

#046 - Today I am speaking with Sasha Lewis. Sasha has 20+ years of experience working with nonprofits. Her focus is using donor-centric data to achieve greater fundraising success. Sasha founded Moves Management Consulting to assist nonprofit organizations with technology, specifically using CRM to assist in fundraising. Her advice is… “Start with one of the little ones, find an investment of a hundred dollars a month and get something going because once you recognize how ...

#045 - Today I am speaking with Tobi Johnson. Tobi has 25 plus years of experience with nonprofits. Instead of simply moving to another job when she moved across the country 13 years ago, Tobi decided to start her own company where she could share her expertise and help organizations with volunteerism. Tobi helps organizations of all shapes and sizes build their volunteer strategy by helping organizations replace old and ineffective approaches with new innovative and research-based pra...

#044 - Today I am speaking with Linda Lysakowski. In Linda’s thirty plus years as a philanthropic consultant, she has managed capital campaigns that have raised more than $50 million and has helped hundreds of nonprofit organizations achieve their development goals. Today we talk about how to raise funds from your local business community. Linda shares great actionable steps on how to build relationships with your local business leaders. A great way to start a conversation ...

#043 - Today I am speaking with Jarrett Ransom AKA “The Nonprofit Nerd”. Jarrett is the Founder & CEO of the Rayvan Group where her titles include Nonprofit Executive, Keynote Speaker, Emcee, Coach, Entrepreneur, Community Builder & Leader, and Philanthropy Thought Leader. Jarrett helps nonprofits strategically plan for the future - extending 3, 5, 10 years and beyond. This includes developing a broader framework of philanthropy where we can all see ourselves as phi...

#042 Today I am speaking with Rob Webb, founder and Chief Inspiration Officer of Nonprofitcampaigns.com. He founded the company in 2020 to offer online training as a result of seeing nonprofits struggle in the pandemic. Rob is YMCA trained and has over 30 years of experience guiding volunteers and staff in creating High Impact Fundraising Campaigns. One of Rob’s specialties is creating a culture of philanthropy. “...what we found is so many nonprofit leaders - they view fun...

#041 Today I am speaking with Dr. Deborah Pruitt. Deborah is a trained Cultural Anthropologist and applies a dynamic anthropological perspective to helping organizations achieve extraordinary results. More specifically, she helps her clients work collaboratively and unify around a collective vision. She’s found that it all starts with culture - many people have had experiences where they felt disregarded or disrespected. “That was what led me to think deeply about how do we create a cu...

#040 Today I am speaking with Polly Lagana. Polly is a New York based Behavioral Scientist who has been researching happiness for years - it is her life’s work. Her formula is PLEASURE + PURPOSE + COMMUNITY = HAPPINESS. Through her research, Polly found that… “people want to belong- they want to feel a sense of community - they want to feel like they're part of something”. Polly discovered that quick interactions that aren't about asking for money carry a lot of weight wit...

#039 - Today I am speaking with AJ Steinberg. AJ is a professional event producer with a background in both fundraising and engagement neuropsychology. She produces, consults, and trains but, above all else, considers herself an engagement strategist because… “engagement is what it takes to work with volunteers and also to create engaging events.” For over 20 years she has produced more than 100 successful events all over North America and raised millions of dollars for nonprofi...

#038 - Today I am speaking with Jenni Hargrove. Jenni is a nonprofit guru who advises nonprofits on management, marketing, and development strategies. She has amazing free resources on her website including her podcast The Nonprofit Jenni Show. In this interview, she shares the risk many nonprofits face when they limit their fundraising efforts to only 1 big event per year. “I always tell them that when they're thinking about stabilizing their revenue in the long term is that you...

#037 - Today I am speaking with Rhea Wong. Rhea is a New York based nonprofit consultant who trains nonprofit leaders to fundraise more money from high-net worth donors. At the age of 26, she became the Executive Director of a nonprofit with a $250k budget. The first day on the job, she Googled 2 things - 1) what does an Executive Director do and 2) how to fundraise? Rhea did something right - very right. In her 12 years as the ED of that nonprofit, she grew th...