#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
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#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
How To Build A Better Fundraising Foundation, Especially In The New Post Pandemic World, With Jennie Hargrove.
The Groupfinity Podcast
28 minutes
3 years ago
How To Build A Better Fundraising Foundation, Especially In The New Post Pandemic World, With Jennie Hargrove.
#038 - Today I am speaking with Jenni Hargrove. Jenni is a nonprofit guru who advises nonprofits on management, marketing, and development strategies. She has amazing free resources on her website including her podcast The Nonprofit Jenni Show. In this interview, she shares the risk many nonprofits face when they limit their fundraising efforts to only 1 big event per year. “I always tell them that when they're thinking about stabilizing their revenue in the long term is that you...
The Groupfinity Podcast
#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
