#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
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#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
A Discussion with Rhea Wong About Her Book - Get That Money, Honey! The No-Bullsh*t Guide to Raising More Money for Your Nonprofit.
The Groupfinity Podcast
42 minutes
3 years ago
A Discussion with Rhea Wong About Her Book - Get That Money, Honey! The No-Bullsh*t Guide to Raising More Money for Your Nonprofit.
#051 - Rhea Wong makes a return trip to the Groupfinity Podcast, this time to discuss her new book - Get That Money, Honey! The No-Bullsh*t Guide to Raising More Money for Your Nonprofit. Rhea points out that that mindset is a big limiting factor in fundraising. We assume people will only give the minimum and we get too emotional about rejection, which impacts our ongoing fundraising efforts. "I think people get so emotionally tied up in that if they don't give to my organization...
The Groupfinity Podcast
#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
