#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
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#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
Can You Really Use Paid Search And Paid Social To Boost Your Email List? Rishi Malhotra Tells Us How To Do It So You Get Better Fundraising Results.
The Groupfinity Podcast
23 minutes
3 years ago
Can You Really Use Paid Search And Paid Social To Boost Your Email List? Rishi Malhotra Tells Us How To Do It So You Get Better Fundraising Results.
#049 - Today I am speaking with digital marketing specialist Rishi Malhotra. Rishi says there is a lot of interest in using paid search and paid social in fundraising efforts. Rishi has a different perspective, however. “I'll probably say I get a lot of questions about using it directly for fundraising, but I would say, the best use case I've seen is typically, to use it to boost your, your email list.” He advises organizations to use paid search and paid social to drive your id...
The Groupfinity Podcast
#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
