#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
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#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
Should your nonprofit fundraising focus on high-net worth individuals? Absolutely. Here is what you need to know from Rhea Wong.
The Groupfinity Podcast
28 minutes
3 years ago
Should your nonprofit fundraising focus on high-net worth individuals? Absolutely. Here is what you need to know from Rhea Wong.
#037 - Today I am speaking with Rhea Wong. Rhea is a New York based nonprofit consultant who trains nonprofit leaders to fundraise more money from high-net worth donors. At the age of 26, she became the Executive Director of a nonprofit with a $250k budget. The first day on the job, she Googled 2 things - 1) what does an Executive Director do and 2) how to fundraise? Rhea did something right - very right. In her 12 years as the ED of that nonprofit, she grew th...
The Groupfinity Podcast
#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits. We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits. 1 Identify Your Audience 2 Set Marketing Goals 3 Marketing Channels 4 What messages do you share with your audience? 5 Evaluate I love Allegra’s advice on why it's important to niche down on your audience… “Charities and nonprofit organizations think, I wann...
