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Master Facebook Ads: In-Depth with Meta Summit 2025 Insights with @SonicGrowthLink up with Kushal at https://www.sonicgrowth.ca/Join Charley and Kushal Shah as they dive into advanced Facebook advertising strategies and insights from the Meta Summit 2025. Learn about value optimization, incremental attribution, partnership ads, and more. Kushal Shah shares tips from his boutique agency, Sonic Growth, while Charley discusses practical applications and future trends. Don't miss this detailed conversation for all media buyers looking to scale their campaigns effectively.00:00 Introduction and Casual Banter00:35 Meet Kushal Shah: The One-Man Agency01:10 Spending Big: Tips for High Budget Ad Campaigns01:57 Evolution of Marketing: Pre-COVID to Now05:20 Value Optimization and Target ROAS Strategies06:30 Catalog Campaigns and High AOV Products14:28 Incremental Attribution and Testing Strategies25:07 Introduction to Incremental Attribution25:14 Insights from Industry Experts26:37 Challenges and Strategies in Advertising27:34 The Future of Facebook Advertising29:09 Understanding Incremental Attribution30:35 Practical Applications and Tools35:13 Starting a YouTube Channel38:37 Advice for Content Creators43:54 Final Thoughts and Farewell
In this video, join us as we break down the key insights from the Meta Performance Summit. We'll cover the latest advancements in AI for small advertisers, updates to the ad delivery algorithm, and the importance of quality data and custom conversion events. Learn about value-based bidding, incrementality, lift testing, and how to optimize for profit. Discover the future of AI-driven business models and creative tools. Get tactical decisions and actionable steps to enhance your ad performance and business growth.00:00 Introduction and Welcome00:33 Recap of Performance Meta Summit02:26 AI Innovations for Advertisers03:55 Data Quality and Custom Conversion Events10:22 Creative Diversity with Influencers14:33 Value-Based Bidding and Delivery21:16 Incrementality and Lift Testing32:36 The Importance of Adopting AI in Marketing33:11 Leveraging AI for Better Ad Performance34:08 AI Variations and Incremental Distribution35:23 Business AI and Interactive Ads37:21 Opportunity Score and Best Practices40:38 Data Management and Custom Conversion Events44:54 The Evolution of Facebook Ads and Meta47:46 Value Optimization and Incremental Attribution53:19 Final Thoughts and Upcoming Content
Here’s a concise summary of the podcast:
Jeff, Phoenix Ha, and Charley' break down advanced Facebook marketing strategies, focusing on quizzes, pop-ups, and first-party data to refine ad performance. Jeff emphasizes using quizzes for more than just email capture—leveraging them to gather valuable customer insights for better targeting. Phoenix highlights the power of first-party data in understanding product sales and avoiding profit-eroding discount strategies. Charley' redefines Facebook ads as tools for acquiring future cash flow profitably, rather than just selling products.
Key takeaways:
🔹 Use quizzes and pop-ups creatively to enhance user engagement and collect actionable data.
🔹 Leverage first-party data to optimize product promotions and avoid discount-driven revenue loss.
🔹 Treat Facebook ads as a long-term investment in profitable customer acquisition.
🔹 Analyze customer journeys to craft high-impact offers, especially during peak sales periods.
🔹 Stay adaptable and data-driven to navigate evolving market trends.
The conversation also touches on balancing aggressive sales tactics with brand integrity during Black Friday and high-intent shopping periods. The discussion offers valuable insights for brands looking to scale profitably while maximizing Facebook ads’ efficiency. 🚀
Apply for the Meta MBA here at DisrupterSchool.com/MBA_____In this episode, we dive deep into mastering Meta ads, exploring key areas such as optimization, automation, creative testing, and documenting your results. Our host also shares the exciting behind-the-scenes of his wife’s Pilates studio move, upcoming events, and personal reflections on challenging moments. We introduce you to efficient ways to track marketing incrementality with zero budget, discuss affiliate programs, share insights on software solutions like Amers and Marpipe, and announce the Meta MBA and Disruptor Academy progress and future plans. Stick around as we break down streamlined approaches to campaign structure, creative efficiency, and maximizing returns from your ad spend.00:00 Introduction and Overview01:28 Personal Updates and Announcements03:36 Upcoming Events and Opportunities06:29 Partnerships and Promotions09:50 Q&A Session15:29 Mastering Meta Ads: Key Concepts25:23 Optimizing Ad Account Structure26:18 Creative Testing with Golden Bears26:45 Understanding Ad Performance27:33 Improving Relationship with Meta30:52 Standardizing Operations33:56 Testing Creative for Efficiency43:25 Financial Planning and Forecasting47:10 Developing a Strong Brand51:58 Final Thoughts and Next Steps
In this episode, Charles and Viktor will discuss how the FB ads world has changed in the last few years, the big mistakes 7-figure brands make with their FB ads, how to make the most out of Advantage+ ads, the steps into starting and maintaining a profitable FB ads account and much more.The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.
Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this episode, we get into five essential strategies that can help you 10x your business by 2025. Covering the importance of sustainable growth, the role of the right campaigns, and understanding marketing as a tool for business amplification, this video offers actionable advice and real-world examples to help you scale your business with confidence. We also discuss leveraging custom metrics and tools like Amherst and Marpipe to refine your campaigns and deliver superior results. Timestamps for different sections of the video are provided to help you navigate through the content efficiently.00:00 Introduction and Big Moves for 202500:32 Scaling Your Business: Five Simple Steps00:48 Success Stories and Real-Life Examples06:47 Understanding Campaign Types07:57 Future Cashflow Campaigns15:05 Volume of Transactions Campaigns19:51 Profit Focused Campaigns23:50 Marketing as a Business Amplifier28:31 Identifying Marketing Misconceptions28:53 Consolidating Campaigns for Better Results29:49 Understanding Ad Performance and Budget Allocation34:24 Measuring Incrementality Across Channels41:03 Optimizing Ad Spend with GPT48:21 Focusing on Audience Engagement56:50 Conclusion and Final Thoughts
In this episode, we break down how to focus on what actually drives profit rather than chasing multiple revenue streams aimlessly. The key to success? Zero in on your most profitable offers and let Facebook’s machine learning do the heavy lifting.
💡 Big Takeaways:
✅ Find the right offer – Not just the highest AOV or LTV, but one that drives repeat purchases at a low CPA.
✅ Think long-term cash flow – It’s not about today’s profit but building a predictable revenue stream.
✅ Optimize your ad strategy – Use dynamic creatives, broad targeting, and gradual budget increases to scale efficiently.
✅ Facebook is your business partner – Align your goals with the platform to drive sustainable growth.
✅ Simplify your approach – Less complexity = more actionable data and better results.
If you’re tired of ad strategies that don’t scale, this episode is for you. Tune in and start making your ads work for your business, not against it. 🚀
Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this episode, we explore the secrets behind creating the most scalable ad ever, focusing on strategies to maximize your ad's performance without wasting resources. Broadcasting from Manhattan, the discussion dives into effective advertising techniques, the benefits of running fewer but smarter ads, and understanding key metrics like CPA (cost per acquisition) and GPT (gross profit per transaction). Learn why flooding your campaigns with numerous ads can be counterproductive and discover the power of dynamic creatives using the 3-2-2 method. Plus, a step-by-step demo on generating compelling ad copy and visuals with ChatGPT tools to elevate your marketing efforts. Don't miss out on these actionable insights designed to help you scale your business with confidence!00:00 Introduction and Welcome00:35 Understanding Scalable Ads02:54 The Pitfalls of Launching Multiple Ads05:35 The Importance of Ad Consistency13:30 The Concept of Dynamic Creatives22:03 The Power of Simplified Ad Strategies32:11 Understanding Ad Saturation and Market Reach33:01 The Importance of Measuring Ad Performance33:31 Managing Ad Spend and Marketing Funnel Stability34:37 Optimizing Ad Performance with Scientific Methods35:55 Evaluating Ad Success and Business Impact37:19 Challenges with Vanity Metrics and ROAS37:59 Building the Most Scalable Ad41:32 Effective Ad Campaign Strategies44:12 The Role of Copy in Ad Success49:46 Using AI Tools for Ad Creation59:01 Final Thoughts and Recommendations
Scaling Your Meta Ads Like a Pro: The Ultimate Guide to Simplification & SuccessIn this video, we dive into the dead-easy way to scale your Meta ads and boost your business by focusing on two key metrics - CPA (Cost Per Acquisition) and GPT (Gross Profit Per Transaction). Learn how to simplify your ad account, make smarter choices, and achieve greater profitability. Plus, discover some insights into the Meta MBA Waitlist and the importance of holistic business growth strategies.00:00 Introduction and Welcome00:28 Scaling Meta Ads: The Basics02:00 Economic Considerations and Pricing Strategies03:38 Understanding Key Metrics: CPA and ROAS06:12 The Importance of Second Purchase Rate09:11 Analyzing Customer Data for Better Ad Performance11:36 Simplifying Ad Strategies for Consistency16:21 The CPA and GPT Grid30:03 Actionable Steps for Ad Account Optimization30:44 Understanding Ad Spend and Complexity31:28 Optimizing Ad Performance with GPT and CPA33:52 Simplifying Ad Accounts for Better Results35:34 Incremental Changes for Profitability40:09 Strategic Budget Allocation42:15 Scaling Efficiency and Business Growth52:31 The Meta MBA Program01:00:48 Final Thoughts and Upcoming ContentJoin Disrupter Academy: https://www.disrupterschool.com/ct-youtube
In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.
Scaling Your Meta Ads Like a Pro: The Ultimate Guide to Simplification & SuccessIn this video, we dive into the dead-easy way to scale your Meta ads and boost your business by focusing on two key metrics - CPA (Cost Per Acquisition) and GPT (Gross Profit Per Transaction). Learn how to simplify your ad account, make smarter choices, and achieve greater profitability. Plus, discover some insights into the Meta MBA Waitlist and the importance of holistic business growth strategies.00:00 Introduction and Welcome00:28 Scaling Meta Ads: The Basics02:00 Economic Considerations and Pricing Strategies03:38 Understanding Key Metrics: CPA and ROAS06:12 The Importance of Second Purchase Rate09:11 Analyzing Customer Data for Better Ad Performance11:36 Simplifying Ad Strategies for Consistency16:21 The CPA and GPT Grid30:03 Actionable Steps for Ad Account Optimization30:44 Understanding Ad Spend and Complexity31:28 Optimizing Ad Performance with GPT and CPA33:52 Simplifying Ad Accounts for Better Results35:34 Incremental Changes for Profitability40:09 Strategic Budget Allocation42:15 Scaling Efficiency and Business Growth52:31 The Meta MBA Program01:00:48 Final Thoughts and Upcoming ContentJoin Disrupter Academy: https://www.disrupterschool.com/ct-youtube
From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.”This was one of the most inspiring interviews I’ve ever had.Charley brings 100%, 100% of the time.He hates ROAS & MER.He believes in simplicity over complexity.He trusts the math, not his emotions.And has a heart of gold.It doesn’t matter if you’re out on the streets, broke, or fleeing from a bad situation, redemption is possible – but YOU have to believe it & make it happen.
Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this video, you'll learn how to build comprehensive marketing funnels using AI tools from scratch. The host takes you through each step, starting with the creation of high-converting copy, followed by crafting ad creatives, and finishing off with a detailed email sequence. Witness how these AI-driven strategies have been successfully implemented for Disruptor Academy, leading to measurable results. Whether you're an e-commerce entrepreneur, digital marketer, or run an ad agency, this tutorial will equip you with the knowledge to drive your business growth using AI.00:00 Introduction and Overview00:22 Building Funnels with AI02:08 Tools and Resources03:12 Live Funnel Building Demonstration04:19 Creating Effective Ad Copy06:23 Using GPT for Ad Copy10:05 Target Audience and Strategy13:33 Ad Concepts and Examples17:32 Advanced Copywriting Techniques27:30 Crafting Headlines in the Schwartz Style27:55 Leveraging Emotional Stakes in Ad Copy28:46 Selecting the Best Headlines29:56 Creating Emotionally Charged Ad Copy31:00 Channeling Leo Burnett for Effective Headlines35:10 Building a Cohesive Ad Campaign35:28 Generating Instagram Ad Images46:12 Creating a Three-Day Email Sequence55:26 Final Thoughts and EncouragementJoin Disrupter Academy: https://www.disrupterschool.com/ct-youtube
Welcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of clients.
Chapters:0:00 The Real-World Needs of Clients in Facebook Ads: Insights from Ben Heath1:05 Maximizing Your Facebook Ads: A Deep Dive into Retargeting3:19 From Awareness to Purchase: The Role of Retargeting in Your Sales Funnel5:36 Is Your Retargeting Audience Converting? Here's What You Need to Know6:13 Revolutionize Your Retargeting: How to Create Memorable Customer Experiences10:18 Facebook Ads: Letting the Algorithm Do the Work vs. Taking Control14:35 The Future of Retargeting: A Depreciating Asset?20:38 The Retargeting Revolution: When It Works Best and Why You Need It22:55 From Clicks to Conversions: A Complete Guide to Measuring Ad Performance29:04 The Secret to Accurate Sales Attribution Revealed30:10 Demystifying the customer journey: Insights and best practices33:17 How to Create the Perfect Facebook Ad Account for Your Business39:29 Unlocking the Power of Facebook Targeting for Your Business44:48 @BenHeath Go Like and Subscribe
In this in-depth session, we delve into the complexities of Facebook advertising by examining CBO (Campaign Budget Optimization) and ABO (Ad Set Budget Optimization). Charlie provides a comprehensive comparison, explaining how each approach impacts ad performance and business success. He discusses common misconceptions, effective use cases, and best practices for leveraging these strategies. Additionally, insights from recent industry sessions and real-world ad account examples are shared, offering practical advice to enhance your ad campaigns. The episode also explores the scientific method in ad testing and the importance of proper data interpretation to drive better business outcomes. Join the conversation to optimize your Facebook ad strategies and grow your business more effectively.00:00 Introduction and Initial Setup01:00 Shoutouts and Community Engagement02:33 Meta BA Waitlist and Upcoming Cohort04:02 Understanding A BO vs. CBO06:29 Campaign Budget Optimization Explained07:18 Ad Set Budget vs. Campaign Budget11:49 Challenges with Attribution Models17:21 Creative Testing with A BO31:19 Retargeting Strategies and Best Practices34:53 Understanding Facebook and Instagram Advertising36:31 The Shift to Campaign Budget Optimization (CBO)38:12 How CBO Works41:34 Comparing CBO and Ad Set Budget Optimization (ABO)47:38 Creative Testing in CBO56:06 Practical Insights and Real-World Examples01:02:22 Final Thoughts and Recommendations
At one time, Charles Tichenor was a top 100 advertiser on Facebook. On the platform, he frequently manages 7 figure budgets per DAY! In the early days, he managed FB ads for Apple, New Balance, major automotive brands, and more. Facebook gave him test budgets ranging from $10,000 to $50,000 per day to test new features and Betas.In this episode, Charles and I dig into what’s working now, what mistakes he’s seeing, and a bit of his framework for success. Here’s a look at what we cover:
Join the Meta MBA June Cohort Waitlist at https://disrupterschool.perspectivefunnel.com/
Chapters:
00:00 Introduction and Overview
00:25 Debunking Get Rich Quick Schemes
00:55 Understanding Ad Account Success
02:01 The Fallacy of Creative Volume
07:59 The Importance of Gross Profit Per Transaction (GPT)
09:59 The Problem with ROAS
14:36 Optimizing Ad Spend for Better Results
23:34 The Pitfalls of Creative Testing
31:47 Operator Error and Low Integrity Data
32:31 Understanding GPT and Ad Spend
33:50 Creative Testing Misconceptions
34:29 The Role of Ads in Your Marketing Funnel
35:22 Solving Problems with Creative Testing
35:35 The Pitfalls of Traffic Campaigns
36:41 Simplifying Your Ad Account
44:21 The Scientific Method in Advertising
54:24 Meta MBA and Disruptor Academy
57:37 Conclusion and Final Thoughts
Get ready to take your social media advertising to the next level with Cynthia Sandoval and Charley Tichenor's expert insights. In this video, we discuss topics like organic social, agency payment structures, and how to grow as a marketer. Learn how to optimize your ads, build strong relationships with your customers, and differentiate yourself as a great marketer. Whether you're just starting out or looking to improve your current strategies, this interview is full of valuable takeaways.Chapters:00:00 Intro00:21 Using Organic Social to Improve Ads06:31 Understanding Scope Creep in Digital Marketing: Tips for Media Buyers12:02 How to Build Trust with Your Customers: The Importance of the Golden Rule in Marketing13:30 How do you grow yourself as a marketer20:48 Agency Payment Structures: Finding the Right Fit for Your Business30:20 How to Protect Your Agency: Contract Tips and Strategies35:48 The Top Qualities of Great Marketers: How to Develop Them Yourself50:02 How to Build a Solid Foundation for a Career in Media Buying
