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The Disrupter Podcast
Charley Tichenor
249 episodes
3 days ago
Lessons from a $1B+ Revenue DTC and eCom Expert.
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Marketing
Business
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Lessons from a $1B+ Revenue DTC and eCom Expert.
Show more...
Marketing
Business
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The MOST SCALABLE Meta Ad EVER!?!?!?
The Disrupter Podcast
1 hour 1 minute 4 seconds
6 months ago
The MOST SCALABLE Meta Ad EVER!?!?!?

Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this episode, we explore the secrets behind creating the most scalable ad ever, focusing on strategies to maximize your ad's performance without wasting resources. Broadcasting from Manhattan, the discussion dives into effective advertising techniques, the benefits of running fewer but smarter ads, and understanding key metrics like CPA (cost per acquisition) and GPT (gross profit per transaction). Learn why flooding your campaigns with numerous ads can be counterproductive and discover the power of dynamic creatives using the 3-2-2 method. Plus, a step-by-step demo on generating compelling ad copy and visuals with ChatGPT tools to elevate your marketing efforts. Don't miss out on these actionable insights designed to help you scale your business with confidence!00:00 Introduction and Welcome00:35 Understanding Scalable Ads02:54 The Pitfalls of Launching Multiple Ads05:35 The Importance of Ad Consistency13:30 The Concept of Dynamic Creatives22:03 The Power of Simplified Ad Strategies32:11 Understanding Ad Saturation and Market Reach33:01 The Importance of Measuring Ad Performance33:31 Managing Ad Spend and Marketing Funnel Stability34:37 Optimizing Ad Performance with Scientific Methods35:55 Evaluating Ad Success and Business Impact37:19 Challenges with Vanity Metrics and ROAS37:59 Building the Most Scalable Ad41:32 Effective Ad Campaign Strategies44:12 The Role of Copy in Ad Success49:46 Using AI Tools for Ad Creation59:01 Final Thoughts and Recommendations

The Disrupter Podcast
Lessons from a $1B+ Revenue DTC and eCom Expert.