Get ready to take your social media advertising to the next level with Cynthia Sandoval and Charley Tichenor's expert insights. In this video, we discuss topics like organic social, agency payment structures, and how to grow as a marketer. Learn how to optimize your ads, build strong relationships with your customers, and differentiate yourself as a great marketer. Whether you're just starting out or looking to improve your current strategies, this interview is full of valuable takeaways.Chapters:00:00 Intro00:21 Using Organic Social to Improve Ads06:31 Understanding Scope Creep in Digital Marketing: Tips for Media Buyers12:02 How to Build Trust with Your Customers: The Importance of the Golden Rule in Marketing13:30 How do you grow yourself as a marketer20:48 Agency Payment Structures: Finding the Right Fit for Your Business30:20 How to Protect Your Agency: Contract Tips and Strategies35:48 The Top Qualities of Great Marketers: How to Develop Them Yourself50:02 How to Build a Solid Foundation for a Career in Media Buying