In this in-depth session, we delve into the complexities of Facebook advertising by examining CBO (Campaign Budget Optimization) and ABO (Ad Set Budget Optimization). Charlie provides a comprehensive comparison, explaining how each approach impacts ad performance and business success. He discusses common misconceptions, effective use cases, and best practices for leveraging these strategies. Additionally, insights from recent industry sessions and real-world ad account examples are shared, offering practical advice to enhance your ad campaigns. The episode also explores the scientific method in ad testing and the importance of proper data interpretation to drive better business outcomes. Join the conversation to optimize your Facebook ad strategies and grow your business more effectively.00:00 Introduction and Initial Setup01:00 Shoutouts and Community Engagement02:33 Meta BA Waitlist and Upcoming Cohort04:02 Understanding A BO vs. CBO06:29 Campaign Budget Optimization Explained07:18 Ad Set Budget vs. Campaign Budget11:49 Challenges with Attribution Models17:21 Creative Testing with A BO31:19 Retargeting Strategies and Best Practices34:53 Understanding Facebook and Instagram Advertising36:31 The Shift to Campaign Budget Optimization (CBO)38:12 How CBO Works41:34 Comparing CBO and Ad Set Budget Optimization (ABO)47:38 Creative Testing in CBO56:06 Practical Insights and Real-World Examples01:02:22 Final Thoughts and Recommendations