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The Disrupter Podcast
Charley Tichenor
249 episodes
3 days ago
Lessons from a $1B+ Revenue DTC and eCom Expert.
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Marketing
Business
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Lessons from a $1B+ Revenue DTC and eCom Expert.
Show more...
Marketing
Business
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Mastering Meta Ads
The Disrupter Podcast
55 minutes 28 seconds
5 months ago
Mastering Meta Ads

Apply for the Meta MBA here at DisrupterSchool.com/MBA_____In this episode, we dive deep into mastering Meta ads, exploring key areas such as optimization, automation, creative testing, and documenting your results. Our host also shares the exciting behind-the-scenes of his wife’s Pilates studio move, upcoming events, and personal reflections on challenging moments. We introduce you to efficient ways to track marketing incrementality with zero budget, discuss affiliate programs, share insights on software solutions like Amers and Marpipe, and announce the Meta MBA and Disruptor Academy progress and future plans. Stick around as we break down streamlined approaches to campaign structure, creative efficiency, and maximizing returns from your ad spend.00:00 Introduction and Overview01:28 Personal Updates and Announcements03:36 Upcoming Events and Opportunities06:29 Partnerships and Promotions09:50 Q&A Session15:29 Mastering Meta Ads: Key Concepts25:23 Optimizing Ad Account Structure26:18 Creative Testing with Golden Bears26:45 Understanding Ad Performance27:33 Improving Relationship with Meta30:52 Standardizing Operations33:56 Testing Creative for Efficiency43:25 Financial Planning and Forecasting47:10 Developing a Strong Brand51:58 Final Thoughts and Next Steps

The Disrupter Podcast
Lessons from a $1B+ Revenue DTC and eCom Expert.