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The Disrupter Podcast
Charley Tichenor
249 episodes
3 days ago
Lessons from a $1B+ Revenue DTC and eCom Expert.
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Marketing
Business
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Lessons from a $1B+ Revenue DTC and eCom Expert.
Show more...
Marketing
Business
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How to Test Meta Ads and Scale with Confidence
The Disrupter Podcast
59 minutes 12 seconds
6 months ago
How to Test Meta Ads and Scale with Confidence

Join the Meta MBA June Cohort Waitlist at https://disrupterschool.perspectivefunnel.com/


Chapters:

00:00 Introduction and Overview

00:25 Debunking Get Rich Quick Schemes

00:55 Understanding Ad Account Success

02:01 The Fallacy of Creative Volume

07:59 The Importance of Gross Profit Per Transaction (GPT)

09:59 The Problem with ROAS

14:36 Optimizing Ad Spend for Better Results

23:34 The Pitfalls of Creative Testing

31:47 Operator Error and Low Integrity Data

32:31 Understanding GPT and Ad Spend

33:50 Creative Testing Misconceptions

34:29 The Role of Ads in Your Marketing Funnel

35:22 Solving Problems with Creative Testing

35:35 The Pitfalls of Traffic Campaigns

36:41 Simplifying Your Ad Account

44:21 The Scientific Method in Advertising

54:24 Meta MBA and Disruptor Academy

57:37 Conclusion and Final Thoughts



The Disrupter Podcast
Lessons from a $1B+ Revenue DTC and eCom Expert.