What makes you stand out and memorable?
In this episode, Della Zhuang, VP of Growth at Ataccama, shares her journey from being the first hire in APAC to becoming a respected sales leader in the data management space. We talk about what it takes to grow into leadership when the blueprint doesn’t exist, why long-term customer relationships matter more than ever, and how sales and marketing can work together to break through enterprise-level noise.
Della also opens up about navigating identity as a Chinese-Australian woman in tech, imposter syndrome, and the unconscious bias women still face in enterprise sales. From vertical-based go-to-market strategy to hiring more women in sales, this conversation is equal parts strategic and deeply human.
Listen in if you're curious about:
Building a sales career from the ground up (without a traditional background)
What leadership looks like when you're the only woman in the room
How to personalise enterprise sales without burning out
Why ABM and vertical focus lead to faster, smarter growth
The real impact of long-term customer relationships
How sales and marketing can align beyond vanity metrics
Whether you're a sales leader or thinking about how to get more women into revenue roles, this episode will challenge and inspire you.
Episode Highlights:
04:31 Cultural Identity and Business
16:59 Encouraging Women in Tech Sales
23:45 Standing Out in Sales Outreach
27:29 Creating Memorable Marketing Campaigns
36:42 Focusing on Vertical Markets
44:03 The Value of Customer Experience
Connect with Della:
https://www.linkedin.com/in/dellazhuang/
Connect with Me:
https://www.linkedin.com/in/shesellsb2b/
https://www.theuntappedspace.com/
If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!
“There’s a reason why we have incredible female sales leaders, and it’s time for us to own our space.”
Regan Barker, Head of Revenue Operations at Grant Thornton, joins me on the podcast to talk about reshaping sales, marketing, and leadership in male-dominated industries. With a career that’s taken her from law to banking to professional services, Regan now takes the lead in building high-performing RevOps systems.
In this episode, we explore why women hesitate to apply in roles unless they tick all the boxes, the importance of challenging outdated norms, and having a growth mindset. We also dive into how she's applying account-based marketing in a complex B2B landscape, what true sales-marketing alignment looks like, and how her team is using AI to drive smarter workflows without losing the human touch.
Listen in if you're interested in:
Building a RevOps function in professional services from the ground up
How to overcome imposter syndrome and own your space as a woman in sales
The real reason sales and marketing must work together in 2025
What account-based marketing actually looks like in complex buying cycles
Why EQ, not just strategy, is your biggest asset as a B2B leader
How to apply a growth mindset when everything is changing
If stepping into your first sales role or just trying to apply for roles that you’re not too confident about, Regan’s story is a powerful reminder that you don’t have to tick every box to lead with impact. You just have to start owning your space even before you feel fully ready.
Episode Highlights:
00:46 Understanding Revenue Operations
15:16 Overcoming Imposter Syndrome
25:22 The Role of Account-Based Marketing (ABM)
31:39 The Impact of AI on Sales and Marketing
36:35 The Future of Sales: Human Interaction vs. Digital Tools
42:17 Promoting Diversity and Inclusion in Sales
Connect with Regan:
https://www.linkedin.com/in/reganbarker/
Connect with Me:
https://www.linkedin.com/in/shesellsb2b/
https://www.theuntappedspace.com/
If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!
What does it really take to lead, grow, and speak up in workspaces when the rules were not written with women in mind?
In this episode, Gabrielle Oldaker, Head of Marketing and Digital Experience in the City of Melbourne joins me to unpack what ethical leadership actually looks like today.
From film and media to local government, Gab has led marketing teams through change, disruption, and industry shifts. In this episode, she shares why psychological safety matters, how she navigates imposter syndrome in a tech-driven world, and why leaders must speak up for themselves and others.
Listen in if you're interested in:
Creating psychologically safe teams in fast-paced B2B environments
Recognising and navigating toxic work culture
Leading with empathy and vulnerability
How to lead as a woman in male-dominated industries
Whether you’re managing a team, navigating leadership yourself, or finding your voice in the workplace, this is a conversation you won’t forget.
Episode Highlights:
05:03 Changes in Industry and Women's Roles
12:33 Personal Experiences and Speaking Up
16:11 Creating Psychological Safety in Teams
19:10 Marketing Team Dynamics
19:21 Navigating the AI Landscape
27:35 Toxic Work Environments
31:17 Advice for Future Generations
Connect with Gab:
https://www.linkedin.com/in/gabrielleoldaker/
Connect with Me:
https://www.linkedin.com/in/shesellsb2b/
https://www.theuntappedspace.com/
If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!
What does it really take to show up, lead, and grow in an industry where you don’t always see yourself reflected?
In this episode, Lara Barnett, Head of Marketing at Kinetic IT and co-founder of Generate, shares her story of navigating B2B marketing, leadership, and self-belief. From her early career in construction to finding her voice in tech, this is a conversation about showing up with both strategy and heart.
Listen in if you're interested in:
Navigating imposter syndrome in leadership roles
Building brand equity during years-long sales cycles
The mindset shift from campaigns to long-term marketing motion
What great sales and marketing alignment actually looks like
Why women are more than suited for B2B and tech
How to create inclusive spaces that let everyone lead authentically
The difference between time and experience in career growth
Whether you're a woman navigating leadership, a marketer trying to prove brand impact, or someone who’s ever questioned if they belong, this episode is for you.
Episode Highlights:
00:56 Career Beginnings in a Male-Dominated Industry
02:11 Transition to Marketing and B2B Insights
08:03 Sales and Marketing Collaboration
12:17 Event Strategies and Their Impact
19:06 Generate: A B2B Marketing Community
23:07 Women in Leadership: Embracing Femininity
30:24 Masculinity vs. Femininity in the Workplace
31:30 Women in Tech Sales
35:13 Imposter Syndrome and Overcoming It
39:19 Inappropriate Interview Questions
46:43 AI in Marketing and Job Security
52:00 Advice for Younger Self
54:37 Creating Inclusive Work Environments
Resources Mentioned:
The 95:5 Rule: Why B2B Growth Starts Long Before the Purchase
Women Rising by Megan Dalla-Camina
Lead Like a Woman by Megan Dalla-Carmina
Generate Summit 2025
https://www.generate.community/summit2025
Be A Sponsor
Contact:lara@generate.community
Connect with Lara:
https://www.linkedin.com/in/lara-vandersluis/
Connect with Me:
https://www.linkedin.com/in/shesellsb2b/
https://www.theuntappedspace.com/
If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!
Naysla Edwards moved to Australia from Colombia with abusiness degree, international experience, and a clear goal: to build a global career. But first, she had to learn English, and start again at the bottom.
In this episode, Naysla who is now the VP of Marketing,Brand & Member Experience at American Express, shares how she rebuilt her career from scratch and why every step back was a conscious step forward.
Through resilience, strategic choices, and a deep belief inher long-term vision, she carved out a path that took her from data entry to leading brand and marketing across a global financial powerhouse. She opens up about learning a new language on the job, building confidence in unfamiliarenvironments, and how a strong personal support system at home and at work, helped her thrive in new countries and cultures.
Whether you're navigating a career pivot, facing your ownbarriers, or just wondering what it really takes to build a global career from the ground up, Naysla’s story is a masterclass in persistence, perspective, and the power of support. Tune in now!
Connect with Naysla:
https://www.linkedin.com/in/naysla-edwards
Connect with Me:
https://www.linkedin.com/in/shesellsb2b/
https://www.theuntappedspace.com/
If you like this episode, don’t forget to like, subscribe,leave a review, or share it to a friend who might find this inspiring!
Katrina Ablett never set out to work in sales.
In fact, she started her career in IT, deep in programming and project delivery. But what began as a technical path turned into a leadership journey that now sees her as Chief of Staff at Adobe APAC & Japan, one of the most influential roles in the region.
In this episode, Katrina reflects on how she found herself in sales without ever planning to, why she believes empathy and collaboration are the future of B2B, and how the best leaders are those who listen first. She shares what it was like navigating male-dominated rooms early on, how she overcame imposter syndrome, and why seeing women in leadership is essential to building more inclusive teams.
This conversation is a must-listen for anyone who’s ever taken an unexpected path in their career or is still figuring out what kind of leader they want to be.
Connect with Katrina:
LinkedIn: https://www.linkedin.com/in/katrinaablett/
Connect with Me:
If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!
Ever walked into a pitch, only to have the room assume you’re someone’s assistant? That’s exactly what happened to Kate Atkinson, even as the most senior person at the table.
In this episode, Kate shares what it takes to lead global sales teams across Asia Pacific while facing the quiet but constant challenge of being overlooked, underestimated, and interrupted; simply for being a woman.
From starting out in housekeeping to becoming VP of Global Sales at Hyatt, her journey is one of grit, grace, and a refusal to let bias shape her story. She talks candidly about leading across cultures, earning trust in male-dominated rooms, and what it really means to lead with quiet conviction.
If you’ve ever felt dismissed in the very space you were meant to own—this one’s for you.
Connect with Kate:
LinkedIn: https://www.linkedin.com/in/kate-atkinson-0969a462/
Connect with Me:
If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!
Ever walked into a meeting you secured—only to feel invisible once it started? In this episode of She Sells B2B, Vanessa Bosnich, Director of Sales at Spotlight Reporting, gets honest about what it’s really like to build a career in B2B sales as a woman navigating power dynamics, gender bias, and leadership on her own terms.
From calling out inappropriate behaviour, battling imposter syndrome, and still earning the trust and respect of clients across finance and tech Vanessa doesn’t hold back. She also shares practical insight on aligning sales and marketing, building trust fast, and mentoring the next generation of women in business.
If you’ve ever been underestimated or had to prove your value in rooms that weren’t built for you — this one’s for you.
Connect with Vanessa:https://www.linkedin.com/in/vanessabosnich/
Connect with Me:
If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!
She Sells B2B is where bold women in sales and marketing tell the stories we don’t hear often enough — but should.
Saarika takes you behind the curtain of enterprise sales, marketing, and go-to-market motions—through the voices of women leading revenue at the world’s top companies, including Adobe, Hyatt, and American Express.
These aren’t just stories of leadership. They’re honest, unfiltered conversations about navigating power dynamics, battling imposter syndrome, and showing up with resilience and strategy in industries that still undervalue women in commercial roles.
We unpack go-to-market campaigns, ABM strategies and how AI is changing the way we work. Exploring what new skills are redefining what success looks like in modern revenue teams.
And we shine a light on the alignment needed between sales and marketing—not as two competing functions, but as one unified engine driving growth.
Most importantly, this podcast shares the untold stories of the women generating revenue and why we need to hear them.
Tune in. Your seat at the table is waiting.
Connect with Me:
LinkedIn: https://www.linkedin.com/in/shesellsb2b/
Website: https://www.theuntappedspace.com/
If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!