Why Women Are Built for Modern B2B Sales | Regan Barker of Grant Thornton Australia EP 07

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She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing

Saarika Chotai

9 episodes

5 days ago

She Sells B2B is where bold women in sales and marketing tell the stories we don’t hear often enough but should. Hosted by Saarika Chotai, each episode dives into the real, unfiltered experiences of women driving growth, closing deals, and challenging outdated norms in B2B. From imposter syndrome to leadership breakthroughs, it’s smart, honest, and overdue.

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Why Women Are Built for Modern B2B Sales | Regan Barker of Grant Thornton Australia EP 07

She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing

47 minutes 58 seconds

3 months ago

Why Women Are Built for Modern B2B Sales | Regan Barker of Grant Thornton Australia EP 07

“There’s a reason why we have incredible female sales leaders, and it’s time for us to own our space.”

Regan Barker, Head of Revenue Operations at Grant Thornton, joins me on the podcast to talk about reshaping sales, marketing, and leadership in male-dominated industries. With a career that’s taken her from law to banking to professional services, Regan now takes the lead in building high-performing RevOps systems.

In this episode, we explore why women hesitate to apply in roles unless they tick all the boxes, the importance of challenging outdated norms, and having a growth mindset. We also dive into how she's applying account-based marketing in a complex B2B landscape, what true sales-marketing alignment looks like, and how her team is using AI to drive smarter workflows without losing the human touch.

Listen in if you're interested in:

Building a RevOps function in professional services from the ground up
How to overcome imposter syndrome and own your space as a woman in sales
The real reason sales and marketing must work together in 2025
What account-based marketing actually looks like in complex buying cycles
Why EQ, not just strategy, is your biggest asset as a B2B leader
How to apply a growth mindset when everything is changing

If stepping into your first sales role or just trying to apply for roles that you’re not too confident about, Regan’s story is a powerful reminder that you don’t have to tick every box to lead with impact. You just have to start owning your space even before you feel fully ready.

Episode Highlights:

00:46 Understanding Revenue Operations

15:16 Overcoming Imposter Syndrome

25:22 The Role of Account-Based Marketing (ABM)

31:39 The Impact of AI on Sales and Marketing

36:35 The Future of Sales: Human Interaction vs. Digital Tools

42:17 Promoting Diversity and Inclusion in Sales

Connect with Regan:

https://www.linkedin.com/in/reganbarker/

Connect with Me:

https://www.linkedin.com/in/shesellsb2b/

https://www.theuntappedspace.com/

If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!