How to Lead When You're the Only Woman in the Room | Lara Barnett of Kinetic IT EP 05

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She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing

Saarika Chotai

9 episodes

5 days ago

She Sells B2B is where bold women in sales and marketing tell the stories we don’t hear often enough but should. Hosted by Saarika Chotai, each episode dives into the real, unfiltered experiences of women driving growth, closing deals, and challenging outdated norms in B2B. From imposter syndrome to leadership breakthroughs, it’s smart, honest, and overdue.

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How to Lead When You're the Only Woman in the Room | Lara Barnett of Kinetic IT EP 05

She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing

56 minutes 33 seconds

3 months ago

How to Lead When You're the Only Woman in the Room | Lara Barnett of Kinetic IT EP 05

What does it really take to show up, lead, and grow in an industry where you don’t always see yourself reflected?

In this episode, Lara Barnett, Head of Marketing at Kinetic IT and co-founder of Generate, shares her story of navigating B2B marketing, leadership, and self-belief. From her early career in construction to finding her voice in tech, this is a conversation about showing up with both strategy and heart.

Listen in if you're interested in:

Navigating imposter syndrome in leadership roles
Building brand equity during years-long sales cycles
The mindset shift from campaigns to long-term marketing motion
What great sales and marketing alignment actually looks like
Why women are more than suited for B2B and tech
How to create inclusive spaces that let everyone lead authentically
The difference between time and experience in career growth

Whether you're a woman navigating leadership, a marketer trying to prove brand impact, or someone who’s ever questioned if they belong, this episode is for you.

Episode Highlights:

00:56 Career Beginnings in a Male-Dominated Industry

02:11 Transition to Marketing and B2B Insights

08:03 Sales and Marketing Collaboration

12:17 Event Strategies and Their Impact

19:06 Generate: A B2B Marketing Community

23:07 Women in Leadership: Embracing Femininity

30:24 Masculinity vs. Femininity in the Workplace

31:30 Women in Tech Sales

35:13 Imposter Syndrome and Overcoming It

39:19 Inappropriate Interview Questions

46:43 AI in Marketing and Job Security