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She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing
Saarika Chotai
9 episodes
6 days ago
She Sells B2B is where bold women in sales and marketing tell the stories we don’t hear often enough but should. Hosted by Saarika Chotai, each episode dives into the real, unfiltered experiences of women driving growth, closing deals, and challenging outdated norms in B2B. From imposter syndrome to leadership breakthroughs, it’s smart, honest, and overdue.
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Business
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All content for She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing is the property of Saarika Chotai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
She Sells B2B is where bold women in sales and marketing tell the stories we don’t hear often enough but should. Hosted by Saarika Chotai, each episode dives into the real, unfiltered experiences of women driving growth, closing deals, and challenging outdated norms in B2B. From imposter syndrome to leadership breakthroughs, it’s smart, honest, and overdue.
Show more...
Business
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Why Empathy Wins More Deals Than Aggression | Gabrielle Oldaker of The City of Melbourne EP 06
She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing
34 minutes 20 seconds
3 months ago
Why Empathy Wins More Deals Than Aggression | Gabrielle Oldaker of The City of Melbourne EP 06

What does it really take to lead, grow, and speak up in workspaces when the rules were not written with women in mind?


In this episode, Gabrielle Oldaker, Head of Marketing and Digital Experience in the City of Melbourne joins me to unpack what ethical leadership actually looks like today.


From film and media to local government, Gab has led marketing teams through change, disruption, and industry shifts. In this episode, she shares why psychological safety matters, how she navigates imposter syndrome in a tech-driven world, and why leaders must speak up for themselves and others.


Listen in if you're interested in:

  • Creating psychologically safe teams in fast-paced B2B environments

    • Embracing AI and upskilling without fear or perfectionism
    • Recognising and navigating toxic work culture

    • Leading with empathy and vulnerability

    • Building ethical marketing teams that put people first
    • Encouraging your team to speak up and set boundaries
    • How to lead as a woman in male-dominated industries

    Whether you’re managing a team, navigating leadership yourself, or finding your voice in the workplace, this is a conversation you won’t forget.


    Episode Highlights: 

    05:03 Changes in Industry and Women's Roles

    12:33 Personal Experiences and Speaking Up

    16:11 Creating Psychological Safety in Teams

    19:10 Marketing Team Dynamics

    19:21 Navigating the AI Landscape

    27:35 Toxic Work Environments

    31:17 Advice for Future Generations


    Connect with Gab:

    https://www.linkedin.com/in/gabrielleoldaker/


    Connect with Me:

    https://www.linkedin.com/in/shesellsb2b/

    https://www.theuntappedspace.com/


    If you like this episode, don’t forget to like, subscribe, leave a review, or share it to a friend who might find this inspiring!


    She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing
    She Sells B2B is where bold women in sales and marketing tell the stories we don’t hear often enough but should. Hosted by Saarika Chotai, each episode dives into the real, unfiltered experiences of women driving growth, closing deals, and challenging outdated norms in B2B. From imposter syndrome to leadership breakthroughs, it’s smart, honest, and overdue.