What makes you stand out and memorable?
In this episode, Della Zhuang, VP of Growth at Ataccama, shares her journey from being the first hire in APAC to becoming a respected sales leader in the data management space. We talk about what it takes to grow into leadership when the blueprint doesn’t exist, why long-term customer relationships matter more than ever, and how sales and marketing can work together to break through enterprise-level noise.
Della also opens up about navigating identity as a Chinese-Australian woman in tech, imposter syndrome, and the unconscious bias women still face in enterprise sales. From vertical-based go-to-market strategy to hiring more women in sales, this conversation is equal parts strategic and deeply human.
Listen in if you're curious about:
Building a sales career from the ground up (without a traditional background)
What leadership looks like when you're the only woman in the room
How to personalise enterprise sales without burning out
Why ABM and vertical focus lead to faster, smarter growth
The real impact of long-term customer relationships
How sales and marketing can align beyond vanity metrics
Whether you're a sales leader or thinking about how to get more women into revenue roles, this episode will challenge and inspire you.
Episode Highlights:
04:31 Cultural Identity and Business
16:59 Encouraging Women in Tech Sales
23:45 Standing Out in Sales Outreach
27:29 Creating Memorable Marketing Campaigns
36:42 Focusing on Vertical Markets
44:03 The Value of Customer Experience
Connect with Della:
https://www.linkedin.com/in/dellazhuang/
Connect with Me:
https://www.linkedin.com/in/shesellsb2b/
https://www.theuntappedspace.com/
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