From shaky hands on early sales calls to confidently leading multi-figure conversations, the shift wasn’t magic — it was mindset and psychology.
In this episode, Meghan breaks down where sales confidence really comes from (hint: not your personality type), what fear is actually signaling during objections, and how to start building conviction before the results roll in. If you’ve been waiting to feel ready — this is the sign to build your readiness instead.
🧠 Fear = Uncertainty → Objections are a buyer’s way of processing risk
💬 Reps Build Confidence → Avoidance keeps you stuck in doubt
🔥 Belief Sells → If you don’t believe in your offer, neither will they
✅ Write down the last objection you got and script a calm response
✅ Commit to 5 sales conversations this week — even if they’re messy
✅ Journal 3 reasons your offer works and read them before pitching
Confidence isn’t something you wait for — it’s something you create. You build it while you sell.
If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).
Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:
You don’t need better copy. You need to know who’s reading it.
https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
rom your first box of Girl Scout cookies to that $5K client you just signed, every single sale you've made had one thing in common: it wasn’t about your pitch — it was about psychology.
In this episode, Meghan breaks down the real drivers behind a “yes,” rooted in buyer behavior, loss aversion, and trust. Whether you're a seasoned entrepreneur or still nervous to pitch, this is your reminder that sales isn't about being slick — it's about aligning with how people are already wired to buy.
You’ll Learn:
If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).
Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:
You don’t need better copy. You need to know who’s reading it.
https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
If your offer feels like a choose-your-own-adventure gone wrong — with 5 bonuses, 3 payment plans, and endless CTAs — this episode is your wake-up call. Meghan unpacks how cognitive overload kills conversions and teaches you how to simplify your offer into one clear, confident storyline.
You’ll Learn:
🧠 Confused buyers freeze. Clarity sells.
🔍 Define one promise, one CTA, one story.
🚦Each extra decision point adds resistance — simplify to scale faster.
🧩 Build offers that are easy to repeat, explain, and remember — not a complicated maze.
“Clarity sells better than clever. You don’t have to dazzle with complexity — you need to build trust and make the path obvious.”
Inside Mission Income, we clean up your messy offers and build sales systems that convert with simplicity. If your funnel feels like a thriller no one finishes — let’s rewrite the script together.
If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).
Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:
You don’t need better copy. You need to know who’s reading it.
https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
Still tweaking your sales page? Swapping button colors and rewriting CTAs? This episode pulls back the curtain on the real reason your sales might be stalling — fear. Meghan exposes how fear hides behind “design mode” and how your reluctance to pitch is actually costing you more than any bad funnel ever could.
You’ll Learn:
🧠 Design mode is often fear in disguise. Pretty pages ≠ permission to avoid pitching.
📞 Conversations close more deals than copy. Start showing up directly and often.
📊 Tailor your CTA to buyer type: Fast steps for Drivers, trust for Relational, proof for Analytical, and vision for Expressive buyers.
“Selling is not manipulation. It’s service. Avoidance doesn’t keep you safe — it keeps your business stuck.”
If you’re ready to stop hiding behind perfect pages and finally pitch with clarity, confidence, and consistency — Mission Income is your next step. Apply now
If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).
Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:
You don’t need better copy. You need to know who’s reading it.
https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
You’ve rewritten your sales page again. Changed the colors. Reworked the headline. Hired another copywriter. But sales still feel inconsistent — and your Stripe dashboard is quieter than it should be.
In this episode, Meghan pulls back the curtain on the real killer of your sales — and spoiler: it’s not your messaging. It’s the fear behind your pitch, the lack of a repeatable process, and most importantly, not understanding how different types of buyers make decisions.
If you’ve been obsessing over copy but avoiding actual sales conversations, this episode is your plot twist.
You’ll Learn:
Key Takeaways:
🔍 Messaging gets attention. Selling moves people to buy. Stop relying on a page to close the deal.
🙅 Fear looks like “busy work.” Constant tweaking = avoidance. Start showing up in real sales conversations.
🧠 Know your buyer types:
Quote of the Episode:
“Your sales page can’t automate trust, handle objections, or personalize proof. That’s your job — and your gift as a real human seller.”
Mini Framework Recap:
If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).
Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:
You don’t need better copy. You need to know who’s reading it.
https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
What do ghosted leads, cold DMs, and confused buyers all have in common? You’re probably pitching to the wrong character in your audience. In this episode, Meghan breaks down the four core buyer types and maps them to classic horror movie roles — so you can finally stop guessing why people aren’t buying.
Sales isn’t about scaring people into saying yes. It’s about understanding who you’re talking to — and giving their brain exactly what it needs to feel safe enough to buy.
You’ll Learn:
Key Takeaways:
🎯 Transformation Buyer → The Final Girl. They want proof of victory, not hand-holding.
👯 Community Buyer → The Slasher Friend Group. They need belonging before results.
🔍 Detail Buyer → The Investigator. They won’t buy without the receipts.
🚪 Safety Buyer → The One Who Doesn’t Go in the Basement. They buy when they feel safe — not rushed.
Quote of the Episode:
“Sales isn’t about scaring your buyers into action. It’s about giving them the role that makes them feel safe enough to walk into the story with you.”
CTA:
Inside Mission Income, you’ll build a sales process that speaks to all buyer types. We refine your pitch, map your psychology, and build a repeatable system that works month after month.
If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).
Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:
You don’t need better copy. You need to know who’s reading it.
https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
In this episode of The Salesy Podcast, I sit down with Danielle, CPA and founder of a thriving accounting firm, to tackle one of the most confusing—and often taboo—topics for business owners: money. From LLCs and S Corps to building a strong financial team and avoiding “oh-shit money moves” in Q4, Danielle breaks down complex financial concepts into actionable, real-world advice you can use to run a profitable and sustainable business.
Whether you’re wondering when to transition to an S Corp, how to pay yourself more in 2025, or what role your “money team” should play in your business growth, this conversation gives you the clarity and tools you need to plan ahead, avoid costly mistakes, and set your business up for long-term success.
What You’ll Learn in This Episode:
Key Takeaways:
This episode is packed with insights for entrepreneurs who want to pay themselves more, plan for the future, and finally feel confident about their business finances.
Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She’s your no-BS financial co-pilot with a side of “let’s make this business profitable and fun again.”
With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.
She’s been featured on dozens of top-rated podcasts, including The Proffitt Podcast, Eat, Blog, Talk, Oh Shoot! The How of Business, and more. Danielle also hosts her own hit show, Business By the Books.
When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family.
Scale to $5K isn’t just a program — it’s your blueprint for consistent sales, aligned strategy, and confidence that actually converts.
Inside the membership, you’ll get:
If you’re done winging it and ready to sign clients every month, join us inside Scale to $5K today.
https://meghanlamle.com/scale-to-5k?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
In this episode, I reveal the five habits that quietly sabotage entrepreneurs—and how to flip them into consistent sales and growth. From ghosting your investments to only selling when it’s “easy,” these are the patterns that keep businesses stuck. You’ll also hear real client wins that prove the power of consistency, intentional selling, and CEO-level decisions.
Failure is built by small daily choices—and so is success. Do the opposite of the “failure playbook” and you’ll create unstoppable momentum.
Scale to $5K isn’t just a program — it’s your blueprint for consistent sales, aligned strategy, and confidence that actually converts.
Inside the membership, you’ll get:
If you’re done winging it and ready to sign clients every month, join us inside Scale to $5K today.
https://meghanlamle.com/scale-to-5k?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
You are what you repeatedly do. So what you are is what you do.”
Most entrepreneurs think they’ll rise to the level of their goals, but in reality? You fall to the level of your systems. Scaling isn’t about how hard you push in one season — it’s about how strong your systems are when the pressure hits.
In this episode, I break down:
You’ll hear me call out the habits that keep entrepreneurs stuck — like making content while ignoring sales opportunities, mistaking burnout for achievement, and refusing to go deep on the skills that actually move the needle.
If you’ve been telling yourself you just need to “do more,” this episode will show you why less is often better — and why discipline, refinement, and focus will scale your business faster than any new hack.
Scale to $5K isn’t just a program — it’s your blueprint for consistent sales, aligned strategy, and confidence that actually converts.
Inside the membership, you’ll get:
If you’re done winging it and ready to sign clients every month, join us inside Scale to $5K today.
https://meghanlamle.com/scale-to-5k?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
Most entrepreneurs never make it past $10K months — not because they aren’t capable, but because they’re trapped in hustle with no scalable structure. In this episode, I break down exactly why you’ve hit that ceiling and what has to change if you want consistent, sustainable growth.
What you’ll learn in this episode:
Listen now and learn how to move past the $10K plateau for good.
Scale to $5K isn’t just a program — it’s your blueprint for consistent sales, aligned strategy, and confidence that actually converts.
Inside the membership, you’ll get:
If you’re done winging it and ready to sign clients every month, join us inside Scale to $5K today.
https://meghanlamle.com/scale-to-5k?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
Today, we’re diving into one of the most referenced startup strategy books of the last decade: The Cold Start Problem by Andrew Chen. This isn’t just a theory-based discussion — we’re unpacking the real frameworks that early-stage founders and growth-minded entrepreneurs need to understand to go from “just launched” to sustainable scale.
From user acquisition to building community momentum, this episode gives you a roadmap to activate network effects, build retention-first business models, and avoid the trap of chasing growth without a foundation.
Whether you’re pre-launch, post-revenue, or somewhere in the messy middle — this is essential listening.
Scale to $5K isn’t just a program — it’s your blueprint for consistent sales, aligned strategy, and confidence that actually converts.
Inside the membership, you’ll get:
If you’re done winging it and ready to sign clients every month, join us inside Scale to $5K today.
https://meghanlamle.com/scale-to-5k?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
In this deep-dive episode, we unpack the powerful role belief systems play in buyer decision-making—and why most marketers are missing the mark. If you’ve ever felt like pain-point marketing is “dead” or that selling through desire alone isn’t working, you’re about to find out why.
With insights drawn from coaching over 350+ entrepreneurs and consistently running six-figure launches, this episode offers a wake-up call: You’re not making consistent sales because you’re not targeting your audience’s belief systems.
You’ll discover:
✅ The 4 critical questions to map out your buyer’s beliefs
✅ How beliefs formed in childhood are influencing your audience’s buying decisions today
✅ Why “people like us” language works in marketing
✅ The psychology of fear, failure, and decision-making
✅ How to ethically create belief shifts that move buyers to action
✅ The difference between perceived and actual problems—and how to sell to both
Scale to $5K isn’t just a program — it’s your blueprint for consistent sales, aligned strategy, and confidence that actually converts.
Inside the membership, you’ll get:
If you’re done winging it and ready to sign clients every month, join us inside Scale to $5K today.
https://meghanlamle.com/scale-to-5k?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
Messaging tweaks are everywhere right now—“I changed my messaging and made $100K overnight!” But here’s the truth: most people completely misunderstand messaging because they aren’t connecting it to buyer psychology and sales behavior.
In today’s episode, we’re cutting through the fluff and getting to the real reason your messaging isn’t converting: it’s not aligned with how buyers make decisions. We explore how neuromarketing, behavioral economics, and sales psychology can help you craft messaging that hits home, feels embodied, and drives action—without manipulative tactics.
You’ll hear real examples from my own journey, including how I went from crickets to a $100K+ launch by shifting my messaging to what my audience truly wanted (spoiler alert: it wasn’t what I thought).
✅ Why most messaging falls flat—and how to fix it
✅ How to uncover what your audience truly desires (not just what they need)
✅ The difference between wants vs. needs in messaging and why it matters
✅ How buyer psychology drives decision-making (even if they say they’re “logical”)
✅ Why clear, specific visuals are the key to creating emotional resonance
✅ How to create a core message that feels embodied, honest, and repeatable
✅ Why vague messaging leads to confusion—and what to do instead
✅ The secret behind desire-led messaging that builds trust and increases conversions
✅ How to avoid common traps like misaligned offers, surface-level messaging, and unclear positioning
Scale to $5K isn’t just a program — it’s your blueprint for consistent sales, aligned strategy, and confidence that actually converts.
Inside the membership, you’ll get:
If you’re done winging it and ready to sign clients every month, join us inside Scale to $5K today.
https://meghanlamle.com/scale-to-5k?utm_source=podcast&utm_medium=footer
Loved this episode? Leave a review and share with a business bestie who’s ready to scale.
New episodes drop weekly — hit follow so you never miss a strategy that could change your business.
In this episode of Salesy with Meghan, we’re joined by the incredible Felly Day, founder of a Content Repurposing Agency that does things a bit… unprofessionally (in the best way). Felly is all about ditching the cookie-cutter, "white picket fence" narratives and empowering entrepreneurs to live a truly authentic life.
By helping business owners work smarter, not harder, Felly digs into existing content to uncover hidden gems and shows you how to leverage them effectively. From breathing new life into your posts to making your message go the extra mile, this conversation is packed with actionable advice for scaling your content strategy.
Key Takeaways:
About Felly Day:
Felly Day owns a Content Repurposing Agency, where she helps entrepreneurs make the most of their existing content to build a life that brings them real happiness. Felly’s passion lies in pulling out the small, overlooked nuggets of value from your work and showing you how to amplify them across platforms. You’ll usually find her vibing with a 90s R&B playlist, a cup of tea, and a bottle of water by her side.
Links:
Final Thoughts:
Felly reminds us that building a business isn’t about working harder—it’s about creating strategies that allow for freedom and flexibility. Repurposing your content isn’t just a tactic; it’s a mindset shift that helps you create sustainable success. Whether you’re a seasoned entrepreneur or just starting, this episode offers insights to make your content—and your life—work better for you.
GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology
Links:
If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.
In this episode of Salesy with Meghan, we are joined by Lindsey, a financial therapist who helps clients feel excited about money—yes, it's possible! By merging behavioral therapy and financial coaching, Lindsey dives deep into how you can not only manage your money but build a healthy, empowered relationship with it. Whether you're a business owner or someone looking to align your finances with your goals, this conversation offers valuable insights into how money habits form and how you can reshape them to work for you.
Key Takeaways:
About Lindsey:
Lindsey is a licensed therapist and financial coach who blends the worlds of behavioral therapy and financial guidance to help individuals and couples achieve lasting financial wellness. With a passion for helping people embrace their relationship with money, Lindsey helps clients rewrite their money stories to live a life of freedom and fulfillment. She believes that by addressing the emotional side of money, you can transform your financial future.
Links:
Final Thoughts:
As we look ahead to a new year, Lindsey urges listeners to give themselves the gift of a financial reset. Take small steps toward creating intentional money habits—whether that’s saving for the future, addressing debt, or simply understanding where your money goes. The journey to financial freedom starts with the courage to make that first change, and Lindsey is here to help guide you along the way.
GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology
Links:
If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.
In this episode of Salesy with Meghan, we’re joined by the powerhouse Bethany McCamish, founder of Bethany Works® and host of the Unbreakable Brands® podcast. Bethany, a TEDx speaker and brand strategist, dives deep into the importance of building a brand with purpose and how to truly connect with your audience.
Bethany’s journey from teaching graphic design and photography to building her brand and web design studio is inspiring, and she shares how she transitioned from a full-time teacher to a successful business owner. She emphasizes the significance of psychology-backed branding and how businesses can create a lasting emotional connection with their audiences.
Key Takeaways:
About Bethany McCamish:
Bethany McCamish is the founder of Bethany Works®, a strategic design studio, and the host of the Unbreakable Brands® podcast. As a brand strategist and web designer, Bethany helps women-led businesses build brands that stand out and gain the visibility they deserve. With a Master of Arts in Teaching and a Bachelor of Fine Arts, Bethany combines her expertise in education, design, and psychology to create impactful branding that resonates with audiences. Outside of work, you can find Bethany enjoying yoga, camping with her dogs, or watching the latest season of Below Deck.
Links:
Final Thoughts:
Bethany encourages listeners to embrace the journey of building a brand that is rooted in authenticity and clarity. Branding is not just about the visual appeal but about creating something that connects deeply with the people you serve. Don’t rush the process—invest the time and energy into the foundational elements that will support your business for years to come.
GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology
Links:
If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.
GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology
Links:
If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.
In this episode, we unpack the powerful concept of the "illusion of progress" and how it impacts buyer behavior. From leveraging small wins to sustain motivation in your business programs to applying this principle in sales strategies, you'll learn how to create momentum that drives action. Whether you're designing customer experiences or scaling your business, these insights will show you why small wins matter more than you think.
What You'll Learn in This Episode:
Key Takeaways:
Actionable Steps:
Resources Mentioned:
GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology
Links:
If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.
Today’s episode dives deep into buyer psychology—the secret sauce to selling more and making consistent sales feel natural. Meghan breaks down complex theories and makes them accessible, actionable, and even exciting to apply to your business.
The Power of Buyer Psychology
Breaking Common Sales Myths
Leveraging Buyer Psychology to Close More Sales
If this episode shifted your perspective on sales and marketing, don’t forget to subscribe, leave a review, and share it with a fellow entrepreneur!
GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology
Links:
If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.
In this episode of Salesy with Meghan, Meghan sits down with Tonya Rapley, a financial education pioneer and three-time entrepreneur. Tonya shares her inspiring journey from working in nonprofits to becoming the founder of My Fab Finance and Her Legacy Media, Inc. They dive into the realities of entrepreneurship, the power of financial literacy, and how to design a life that aligns with your unique goals and seasons.
Key Takeaways:
About Tonya Rapley:
Tonya Rapley is an internationally recognized speaker, best-selling author, and financial education pioneer. She is the CEO of Her Legacy Media, Inc., home to My Fab Finance and HLM Solutions. As co-executive producer and co-host of the award-winning series Going From Broke, she has transformed countless lives by championing financial literacy.
Her clients include HUD, Prudential, State Farm, SoFi, and J.P. Morgan Chase, and she’s an investor in companies like Partake Foods and Esusu. Tonya holds a master’s degree in Public Policy & Affairs and brings her expertise to empower individuals and communities.
Links & Resources:
Mentioned in This Episode:
Final Thoughts:
Tonya encourages listeners to embrace their unique path, align their life with their goals, and release what no longer serves them. Whether you're exploring entrepreneurship or redefining your relationship with work, this episode offers practical advice and inspiration.
GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology
Links:
If you are struggling with signing clients on sales calls, grab the 10k sales script to help you sign clients today. Click here.