In this episode of Salesy with Meghan, we’re joined by the powerhouse Bethany McCamish, founder of Bethany Works® and host of the Unbreakable Brands® podcast. Bethany, a TEDx speaker and brand strategist, dives deep into the importance of building a brand with purpose and how to truly connect with your audience.

Bethany’s journey from teaching graphic design and photography to building her brand and web design studio is inspiring, and she shares how she transitioned from a full-time teacher to a successful business owner. She emphasizes the significance of psychology-backed branding and how businesses can create a lasting emotional connection with their audiences.

Key Takeaways:

• The Power of Personal vs. Business Branding: Bethany explains the difference between personal and business brands, and how businesses should think about their branding strategies to scale and avoid being too influenced by trends. It’s all about finding the balance that works for you, whether you’re building a personal brand or leveraging it for your business.
• Psychology in Branding: The psychology behind branding is more than just colors and logos. Bethany discusses how understanding your audience's psychographics—like their values, struggles, and emotions—helps in building a brand that speaks to people on a deeper level.
• Branding First, Content Later: Bethany shares her approach to the brand-building process, advising that brand design should come first. After establishing a solid brand identity, you can focus on messaging, photo shoots, and website development to maximize your return on investment.
• Avoiding the "Shiny Object Syndrome": It's easy to fall into the trap of chasing trends or rebranding every few years. Bethany provides insight into why consistency and focus are key to long-term success in your branding journey.
• The Importance of Clarity: Before diving into a professional rebrand, Bethany stresses the importance of having clarity around your business and brand vision. This ensures that every step you take—from design to marketing—aligns with your long-term goals.

About Bethany McCamish:

Bethany McCamish is the founder of Bethany Works®, a strategic design studio, and the host of the Unbreakable Brands® podcast. As a brand strategist and web designer, Bethany helps women-led businesses build brands that stand out and gain the visibility they deserve. With a Master of Arts in Teaching and a Bachelor of Fine Arts, Bethany combines her expertise in education, design, and psychology to create impactful branding that resonates with audiences. Outside of work, you can find Bethany enjoying yoga, camping with her dogs, or watching the latest season of Below Deck.

Links:

• Bethany McCamish on Instagram
• Bethany Works® Website
• Brand Quiz - Discover Your Brand Persona

Final Thoughts:

Bethany encourages listeners to embrace the journey of building a brand that is rooted in authenticity and clarity. Branding is not just about the visual appeal but about creating something that connects deeply with the people you serve. Don’t rush the process—invest the time and energy into the foundational elements that will support your business for years to come.

GRAB BUYER PSYCHOLOGY TODAY >>> Meghanlamle.com/buyers-psychology

Links:

Instagram

Linkedin

Blog 

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