You’ve rewritten your sales page again. Changed the colors. Reworked the headline. Hired another copywriter. But sales still feel inconsistent — and your Stripe dashboard is quieter than it should be.

In this episode, Meghan pulls back the curtain on the real killer of your sales — and spoiler: it’s not your messaging. It’s the fear behind your pitch, the lack of a repeatable process, and most importantly, not understanding how different types of buyers make decisions.

If you’ve been obsessing over copy but avoiding actual sales conversations, this episode is your plot twist.

You’ll Learn:

• Why messaging ≠ selling (and what to do instead)
• The real reason your sales are stuck — and how fear hides behind “design mode”
• A breakdown of the 4 buyer types — and why your sales page can’t speak to all of them
• Actionable steps to simplify your offer and close with confidence

Key Takeaways:

🔍 Messaging gets attention. Selling moves people to buy. Stop relying on a page to close the deal.

🙅 Fear looks like “busy work.” Constant tweaking = avoidance. Start showing up in real sales conversations.

🧠 Know your buyer types:

• Driver → needs fast, clear action
• Relational → needs trust and connection
• Analytical → needs data and proof
• Expressive → needs vision and big-picture inspiration
• 🎯 Clarity > Cleverness. Simplify your offer. Guide the decision. Sales isn’t a six-plot thriller — it’s one clear path.

Quote of the Episode:

“Your sales page can’t automate trust, handle objections, or personalize proof. That’s your job — and your gift as a real human seller.”

Mini Framework Recap:

1. Audit where your last sales cycle dropped off.
2. Re-engage with direct convos (voice notes > vague content).
3. Tailor proof to buyer type.
4. Simplify your offer story — one outcome, one CTA.

Ready to Decode Your Buyers?

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

Let’s Connect

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

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