Don’t go into the website building process without tuning into this episode. Because redesigning your website takes time, effort, energy, and money and you don’t want to waste it on a sub-par site. Today I’m sharing the importance of designing a website that serves as effective sales tools, rather than just a flashy new makeover.
I talk about how important it is for your designer to understand the client's goals and sales strategy and how it’s crucial for creating a website that works towards revenue generation. I highlight the need for designers to ask the right questions about client objectives, visitor actions, and specific requirements to ensure the website is not just visually appealing but goal-oriented. And I talk about how you should look for a designer who empowers you with your new site and one who will be there for you, not just launch the site and vanish. or leave you with a site you can't maintain.
If you’re in the market for a website redesign, have questions about Squarespace, or are just curious about getting started with the website process, this is the episode for you.
Takeaways
Your website should be your number one employee working hard for you 24/7.
Designers must understand what you sell and how you sell it.
Each piece of the site should work together to achieve goals.
Sites should be built with SEO as a main component of the design
A designer's focus should be on revenue goals, not just aesthetics.
If a designer isn't asking important questions, it's a red flag.
A shiny new design may not meet your business objectives.
Understanding client goals is essential for effective website design.
Links Mentioned:
View the Website Redesign Services
Book a Free Discovery Call with RuthAnn
Say Hi on Instagram or tag @r_artspace
Sign up for the newsletter OR share the podcast to social media and tag @r_artspace
Visit this episode's blog post here.
Connect with me on Instagram: @r_artspace
Learn more about working together
Ever wonder how to make the transition from service provider to coach? We're pulling back the curtain to Megan Smyth’s journey from conversion copywriter to thriving sales coach whose mission is to make selling feel good.
If you’ve been listening to Rebrand with RuthAnn for a while you’ve heard from Meg before, as she is the copywriter on my team here at R Artspace. We’ve chatted before about copywriting and evolving seasons in our businesses but in today’s conversation we focus on her journey - why she shifted from copywriting to becoming a sales coach, how that transition was for her, and how mindset and self-trust play a crucial role as you navigate unchartered waters in business.
We discuss overcoming sales fears, the shift towards authenticity in selling, and the necessity of building relationships. We also talk about how AI is impacting the online space and what you need to do to future-proof your business, and so much more. I hope you enjoy this episode!
Topics we discuss:
Mindset is crucial for business growth and sales success
Sales is primarily about listening and building relationships
Women are naturally empathetic, which is a strength in sales
The online business landscape is evolving, requiring adaptability
AI can assist but cannot replace human connection and creativity
Transitioning business models can be scary but rewarding
Building a community is essential for long-term success
Sharing client results is an easy way to sell which can enhance credibility and authority
Trust your intuition when making business decisions - whether that’s moving forward or scaling back
Visit megansmyth.com
Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”
View the Rebranding and Website Services
Book a Free Discovery Call with RuthAnn
Say Hi on Instagram or tag @r_artspace
Not everyone is in the market for a full rebrand, sometimes those small intentional shifts can be enough to move the needle to more inquiries and bookings. In this episode I’m breaking down some practical, low-cost design refresh ideas for entrepreneurs looking to elevate their brand presence without breaking the bank.
I discuss the importance of a website refresh versus a full rebrand, I share some small shifts for your brand like limiting your color palette that can instantly elevate your visual presence. I share the value and importance of honing in on your brand message and how brand photography can play a significant role in your marketing.
This is a great episode if you’re looking for ways to refresh your brand without spending thousands of dollars yet still make a positive impact on building your brand authority and website. I also share a fun update in my personal life: spoiler, we’re moving!
And if you already know you want to make some quick, high-impact changes to your brand or website, you need to download my free guide “7 Quick + Easy Ways to Elevate Your Brand” that has my best tips for how to make updates - and which updates to make - starting with just 30 min. Download it here.
Takeaways:
Now is the perfect time to refresh your brand and website
Understanding the difference between a refresh and a rebrand (and which you need) is crucial
Small intentional changes can lead to significant impacts
Limiting your color palette can enhance brand clarity
Updating your brand message is essential for attracting right-fit clients
Brand photography can breathe new life into your marketing
Your website should work for you 24/7
Asking fundamental questions about your brand is important
You don't need a full rebrand to start booking higher-level clients
Links Mentioned:
Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”
Branding vs. Rebranding podcast episode
View the Rebranding and Website Services
Book a Free Discovery Call with RuthAnn
Say Hi on Instagram or tag @r_artspace
Rebrands can be daunting especially if you’re an established business owner with hundreds of client touchpoints from courses to a podcast to dozens of products. That’s where Elizabeth McCravy was, my guest on today’s show, and I’m thrilled to share our conversation with you all about her rebrand.
Elizabeth is a Show It website designer, online business educator and host of the Breakthrough Brand podcast. She's the creator of the popular courses, Booked Out Designer and Podcast Success Blueprint. And she's the web designer behind Elizabeth McCravey Shop Templates.
As a fellow designer I really look up to Elizabeth and it was an honor to have her on the show. We chat about her rebrand, how she approached it as a designer - would she do it herself or hire help? Her best tips for someone going through a rebrand with a very established business. She shares her origin story and how she got started with entrepreneurship, how motherhood has shaped her business decisions, and she offers valuable tips for those considering a rebrand. I’m so excited for you to listen to this conversation, I know you’ll get so much from it!
Topics we cover:
Elizabeth’s start to entrepreneurship, a blessing in disguise!
How she shifted from 1:1 design work to and a template shop
Motherhood and how it influences her decisions in business
Why she hired help for her rebrand and how that impacted her growth
Best tips for anyone going through a rebrand
So much more!
If you’re feeling dissatisfied with your visual brand, like Elizabeth, but the thought of going at it alone leaves you wanting to put it on the back burner, I would love to help you navigate that process and be a sounding board for you. With almost 10 years of experience serving women entrepreneurs with sophisticated branding and Squarespace website design, I would love to invite you to a free call with me to chat about your hopes for a rebrand and how to make that happen. Visit www.rartspace.com/services to learn more.
Links Mentioned:
Visit the Elizabeth McCravy Website
Listen to the BreakThrough Brand Podcast
Follow Elizabeth on InstagramView the Rebranding and Website Services
Book a Free Discovery Call with RuthAnn
Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”
Say Hi on Instagram or tag @r_artspace
After taking a 9 month hiatus from the podcast I’m back and excited to share what’s been going on in my life and business, and the importance of rebranding for business growth by outlining five key ways a rebrand can lead to increased revenue and client engagement.
It’s normal to wonder what the ROI of a rebrand actually is so I’m highlighting the significant impact it can make on your revenue by establishing authority, creating a no-brainer solution for your clients, and ensuring that the first impressions you get count. I also discuss the necessity of aligning a brand with your evolving business goals and the impact of clear brand guidelines for team efficiency.
Join me for bi-monthly episodes discussing shifts and changes in business and how to address them while maintaining brand integrity. On the show I also talk about brand and website tips, business growth, mindset shifts, and living according to your values in your business and life.
Topics
Why I took a 9 month break from the podcast
What’s taking priority in my life and business
How I discovered the agency model was not the right fit
Becoming the go-to authority is crucial for success
A strong brand makes you the no-brainer solution for your ideal clients
First impressions can significantly impact client engagement and buying decisions
A rebrand can help businesses reach their next revenue milestone with new energy as well as new visuals
Links Mentioned:
View the Rebranding and Website Services
Book a Free Discovery Call with RuthAnn
Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”
Say Hi on Instagram or tag @r_artspace
Hey friends! It’s that time of year when I look back and list my top 10 wins along with lessons I’ve learned along the way in my annual Year End Review. This is a fun, honest look at the things I’m celebrating - both personally and professionally - challenges, and everything in between. This year stretched me in ways I didn’t expect, from big business breakthroughs to messy and beautiful mom-life moments. I’m sharing what worked, what didn’t, and the lessons that helped me grow (spoiler: trusting myself was a game-changer!). Plus, I’ll give you a sneak peek at my dreams and ideas for 2025. Whether 2024 was your best year yet or one you’re ready to leave behind, this episode will inspire you to reflect, reset, and head into the new year with excitement and purpose. Let’s make 2025 amazing—together!
P.S. I’d love to hear what resonated with you and what you focus on for the year ahead!
Topics:
RuthAnn’s biggest wins in 2024 and how they shaped her business and life
The challenges she faced as a mompreneur and the lessons she learned from them
How self-trust played a key role in making decisions - and how it can help you too!
The importance of aligning business goals with personal values and priorities
A look ahead at 2025: what’s in store for R Artspace and mom life for RuthAnn
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Visit this episode's blog post here.
Connect with me on Instagram: @r_artspace
Learn more about working together
Hi friends! I hope December is treating you well so far. Today, we’re diving into a throwback episode that’s a listener favorite: How to Know When You’re Ready for a Rebrand?
This topic comes up all the time with clients who are wondering if it’s the right time to take that next big step in their business. In this episode, we break down the signs that might show you’re ready for a rebrand, the mindset shifts to prepare for, and how to set yourself up for success.
By the end of the episode you’ll know the answer to the question: Am I truly ready for a rebrand?
Topics:
The 5 signs that show you’re ready for a rebrand
How to ensure you’re not leaving people with more questions rather than answers with your brand
Why an up-to-date brand and appearance will help you to stand out from the competition
Remembering your audience and the impact your brand has on them
How to successfully change your business focus as your evolve over time
Key indicators of internal feelings you might experience as your explore a rebrand
The impact your mindset will have on your rebrand
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Visit this episode's blog post here.
Learn more about working together
Connect with me on Instagram: @r_artspace
Hi friends! Welcome back to Rebrand with RuthAnn. I’ll be honest—I planned to record a fresh episode about growth in my business this year, but life had other plans. My kids and I have been battling sickness for weeks now (mom life, right?), so today, I’m sharing one of our most-loved episodes from the archives instead! This episode is all about giving your website the ultimate glow-up with a live website assessment.
The Site Success Audit (previously the Revive Brand + Website Assessment) is a service I started offering in early 2023 and it’s one of my favorite things where I walk through your website and give you practical copy and design tips so you can book more calls on your site and sign more clients. Today I’m taking you along with me as I comb through the website of a past client AND I get to share the improvements we made in her redesigned site. In this episode, I’m unpacking what red flags were on the old website, and how I addressed them by creating a new website that gives her clients a dramatically improved user experience. If you’re tired of throwing spaghetti at the wall when it comes to your website and want a fresh set of expert eyes on your website, the Site Success Audit is the perfect solution. And bonus there’s a Black Friday special going on until December 7th for 50% off!
Topics:
The importance of identifying red flags on your website and where client experience can be improved
The most important thing to include when someone first lands on your site
How to highlight what sets you apart from the competition
How to give your potential clients clear and easy CTA’s throughout the site
What to keep in mind when it comes to your website - yes it’s about your brand but it’s also more importantly about your clients’ success
The AFTER of changes we made to this site and how it’s now more effective
Best practices and tips for your own website so you build trust and can sign more clients
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Visit this episode's blog post here.
Learn more about working together
Connect with me on Instagram: @r_artspace
Hey friend! Just a quick note – this episode is a replay from last year, right around this time. With the holidays fast approaching, it's the perfect moment to revisit these ideas. Enjoy listening and happy refreshing!
It’s mid-November and this is the time of year when a lot of people are thinking of refreshing their brand and/or website - is this you? You’re not alone! I myself am also going through a little refresh and I’m excited to take you behind the scenes in my own process. In this episode we’re diving into the essential steps for a powerful brand refresh in 2025 - and beyond, how to build trust with your audience through this process, a great easy way to get a refresh and more. As the year draws to a close this is the perfect time to evaluate what’s working and what needs improvement in your brand and website and what steps you can take to make it happen.
Topics:
3 Questions to ask yourself before you go through a refresh to make sure you get the most out of your efforts
How RuthAnn is going through her own brand refresh and what steps she’s taking
What happens when you have a site that is OK, should you go through a refresh?
How to make a task such as “refreshing your brand or website” become a reality instead of a pesky to-do on your to-do list
Ideas for generating excitement to your website when it launches and how to get your audience involved and excited
How to build trust with your audience through this process
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Visit this episode's blog post here.
Learn more about working together
Connect with me on Instagram: @r_artspace
Hey friends! I’m so excited to bring you a powerful conversation today with my friend and expert in self-trust, Emily Sloan. Emily has built an incredible career as a therapist specializing in trauma, and she’s developed a unique framework she calls the "Self-Trust Model" that’s all about helping women move beyond self-doubt and into real confidence. In this episode, we discuss what it means to trust yourself, especially when you’re making big life or business decisions. Emily shares her journey, her insights on building true self-trust, and how we can all tap into that inner compass to guide us forward. This episode is for anyone seeking clarity, confidence, and a path to make their big dreams feel truly possible. Can’t wait to hear your take!
Highlights:
Emily’s journey from therapist to creator of the self-trust model
How the self-trust model can help you combat self-doubt and follow your intuition
RuthAnn’s take on how self-trust has impacted her own business growth and decision-making
Four foundational pillars of self-trust and how to apply them in everyday life
Why trusting yourself is the key to making big decisions with confidence and clarity
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In today’s episode of Rebrand with RuthAnn, I’m tackling a topic that’s been on my mind for a while: should we, as personal brands, bring up politics in our businesses? To be honest, I’ve been nervous about discussing this, but I think it’s important, especially with everything happening in the world right now. I will share my thoughts, hesitations, and some key questions I think we should ask ourselves before sharing anything political on our platforms. This conversation is for anyone wondering if they should weave their personal beliefs into their brand—and how to do it thoughtfully without losing focus on clients and business. I’m excited (and a little nervous) to dive in, and I’d love to hear your thoughts on this, too!
Topics:
Defining a personal brand and why solopreneurs must tread carefully with political opinions
Three essential questions to ask before sharing political views: Is it necessary?, Is it productive?, Is it applicable?
RuthAnn’s take on political discussions in the context of her faith and values
The importance of keeping client perspectives in mind when posting political content
Why constructive, in-person conversations may be more effective than social media debates
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Visit this episode's blog post here.
Connect with me on Instagram: @r_artspace
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Today, I’m super excited to bring you a heartfelt chat with the amazing Ashley Freehan. Ashley is an entrepreneur and productivity coach who expertly balances running her business while raising kids and managing their homeschooling. It's not all sunshine and rainbows in her story, which makes it so inspiring, real, and hopefully one that you’ll be able to connect with. This episode is for the moms who are trying to keep up with their kids, their work, and all of the other commitments along the way. One of my biggest takeaways? Stay motivated and organized and embrace the chaos. I can’t wait to hear yours.
Highlights:
Ashley's transformation from photographer to founder of The Purpose Gathering where she coaches her clients on productivity and motherhood
How Ashley battled the isolation of entrepreneurship by creating a community that supports her business
The importance of taking action and embracing change and transformation
Ashley’s treasure trove of tips for making each day productive without feeling overwhelmed
The best strategies that will help you to flourish in your business without missing out on precious moments with your children
How involving your kids in your business can foster respect and understanding for your work, making every interruption a chance for growth and bonding
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Visit this episode's blog post here.
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Hey friends, welcome back to Rebrand with RuthAnn! Today’s episode is a little different—it's just me catching up with you about what’s been happening in my world as I return from my third maternity leave in four years. If you're a mompreneur trying to balance life, kids, and a growing business, this one's for you. I am talking about the challenges, the surprises, and some exciting changes I’m making to make life and business in order to flow a little better. I hope this episode gives you some encouragement, practical ideas, and a big hug from one mompreneur to another.
Topics:
Balancing motherhood with a growing business and finding creative ways to make it work
The importance of delegating the onboarding and administrative tasks to focus on core business growth
Challenges of finding reliable childcare and how to manage work with three little kids
Introducing a client membership model to create steady, reliable income
Exciting news: R Artspace is Hiring!
RuthAnn’s vision for the future of stepping back from daily business tasks to homeschool her kids while still guiding her business’s growth
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Visit this episode's blog post here.
Connect with me on Instagram: @r_artspace
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Get ready for a mix up because this week’s episode of Rebrand with RuthAnn is an unscripted co-interview with me, RuthAnn, and one of my first podcast guests, Megan Smyth who is ALSO the copywriter on my team at R Artspace! We’re getting together to discuss our personal and professional growth over the past year as we have both experienced major changes. We’re getting a bit vulnerable and uncovering the challenges we’ve faced, such as losing clients, feeling stuck, and learning to become comfortable with hiring (and firing)! You’ll hear my own journey of transitioning from a solopreneur to building a team and adopting an agency model. Then, Megan shares about her experience with sales and marketing and how she developed a system that not only works but feels GOOD. In this episode, you’ll learn the importance of feel-good sales and marketing strategies, mindset and manifestation and how it contributes to business success, the power of intuition and so much more. Overall, this girlfriend-chat style conversation emphasizes the importance of trusting yourself, taking action, and finding joy in your business and life.
Highlights:
How Megan reevaluated and restructured her business after losing majority of her recurring income in the beginning of 2023
RuthAnn realizing she needed a copywriter on her team to remove bottlenecks for her clients, and how RuthAnn has warmed to the agency model
How Megan teaches her clients to become comfortable with selling and the idea that we never start as experts
Leaning into the energetics and mindset of being a business owner and being relaxed and confident rather than needy or clingy
The process that Megan and RuthAnn both followed when trying new (and sometimes scary) things in their business
Megan’s lifestyle as a traveling business nomad and what her life usually looks like year by year
What a day in the life currently looks like for RuthAnn as the mama to three kids under 5 years old and a thriving business owner
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Join me on this week’s episode of Rebrand with RuthAnn as we explore how to make your client experience not just good, but genuinely premium. It's not all about hiking up your rates; it’s about making your clients feel special and showing them how much they matter. I'll share some of the personal touches and smart strategies I’ve used to turn clients into raving fans who’ll cheer for your work long after the project wraps up. If you’re ready to make your client process a standout feature of your business, this chat’s for you. Grab your iced coffee, and let's get into it!
Topics:
The importance and lasting impact of creating a premium client experience
Balancing quick response times for clients with healthy boundaries
How tools like Dubsado can simplify and improve your client management process
Specific ways to tailor your services to meet the specific needs of your ideal clients
Steps to ensure your clients are well-informed and cared for throughout their journey with you
Simple strategies to exceed expectations and create memorable experiences
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Today's episode of Rebrand with RuthAnn focuses on the fundamentals of giving your website a significant boost! From the top mistakes that could hold you back to professional copywriting to premium design advice, I will review the nuances of what distinguishes a good website from a GREAT website. This episode is loaded with practical guidance whether you know your site needs updating ASAP or you simply want to be mindful of what might be strengthened in the future. Also, stay around for a unique offer exclusively for my listeners who are eager to bring out the best in their website!
Topics:
Why your website calls for an expert eye
Top mistakes in website design and how to fix them
Tips for engaging your visitors every time they visit your site
Web design dos and don'ts as well as ways to create an impactful visual effect
Ways for Calls To Action (CTAs) to move beyond "learn more"
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Visit this episode's blog post here.
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Welcome back to Rebrand with RuthAnn, where we explore the real stories behind building a brand and balancing life. In this episode, I’m super excited to chat with Mallika Malhotra, an award-winning brand strategist who swapped corporate life for entrepreneurship. We're unpacking how she navigated the big pivots from advertising guru to branding expert while juggling a big family life. Mallika talks about her journey of finding her niche, the difficulties she encountered, and her secrets to becoming the go-to expert in her field. So, whether you’re a new entrepreneur or looking to refresh your brand, you’ll want to hear Mallika’s insights on making impactful changes that align with your passion. Grab your favorite drink, get comfy, and join us for a heart-to-heart on making big moves in business and life!
Topics:
How Mallika transitioned from corporate advertising to empowering female entrepreneurs
Navigating the challenges and triumphs of raising a family while building a business
Why niching down can set you apart in a crowded market
How to design your business to align with your personal life and goals
Mallika's approach to helping clients become visible experts in their field
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In today’s episode of Rebrand with RuthAnn, I explore the natural slow seasons that every business owner must deal with. Whether you are just starting or a seasoned professional, slow times can surprise all of us. Throughout the episode, I'm offering five actionable techniques to help you survive and flourish during these quiet periods. These ideas are meant to help you keep momentum and guarantee ongoing development, from changing your perspective to using your marketing tools and beyond. This episode is perfect for you if you want some friendly guidance on maintaining the vitality of your company throughout its slower periods or a boost!
Topics:
How you can transform your mindset to thrive in slow business periods
Why updating your testimonials and marketing materials can refresh your brand
Proven and effective ways to get visible and attract new clients
How shifting from selling to a mindset of service can enhance your business
The importance of finding a marketing strategy that works for you and how to keep clients coming
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Hey everyone, welcome back to Rebrand with RuthAnn! Today, I’m super excited to chat with my friend and powerhouse designer, Mandy Hopp. She’s the brains behind the Hopp Creative, where she and her team help changemakers shape the world through smart marketing and design. Mandy shares how she turned her artistic passion into a thriving business, her secrets to managing a dynamic team, and why focusing on web design and copywriting has been a game-changer. We’re also getting real about juggling the demands of motherhood and business – because, let’s face it, it’s a mix of chaos and joy! So grab your coffee (I’ve got mine), and join the conversation on all things design, strategy, and finding that sweet spot between professional success and personal happiness.
Topics:
Mandy’s journey from designer to entrepreneur and how she makes it all work
The importance of networking and relationships for business growth
The perks of hiring a professional web designer and copywriter
How Mandy built (and manages!) a small yet mighty team
The role of copywriting in improving website effectiveness
Finding joy and balance between personal life and professional ambitions
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Visit this episode's blog post here.
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Hey everyone, it’s RuthAnn here! I'm thrilled you're tuning in for today’s special episode. As we say goodbye to Season 1, I have some personal news to share—yes, I’m about to go on maternity leave! So, I'll explain how this will affect our time together and how we can stay in touch over the summer. I'll also open up about blending personal and business lives on social media, sharing insights from my own experiences. It’s a cozy, reflective episode as we prepare for what’s next. So, grab your comfy spot, and let’s start!
Topics:
Deciding whether to mix business with personal on social media platforms
The importance of setting boundaries for online privacy and choosing what to share
How to align your social media strategy with your personal values
Updates on the podcast schedule and what to expect during RuthAnn's maternity leave
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Visit this episode's blog post here.
Connect with me on Instagram: @r_artspace
Learn more about working together