Don’t go into the website building process without tuning into this episode. Because redesigning your website takes time, effort, energy, and money and you don’t want to waste it on a sub-par site. Today I’m sharing the importance of designing a website that serves as effective sales tools, rather than just a flashy new makeover.
I talk about how important it is for your designer to understand the client's goals and sales strategy and how it’s crucial for creating a website that works towards revenue generation. I highlight the need for designers to ask the right questions about client objectives, visitor actions, and specific requirements to ensure the website is not just visually appealing but goal-oriented. And I talk about how you should look for a designer who empowers you with your new site and one who will be there for you, not just launch the site and vanish. or leave you with a site you can't maintain.
If you’re in the market for a website redesign, have questions about Squarespace, or are just curious about getting started with the website process, this is the episode for you.
Takeaways
Your website should be your number one employee working hard for you 24/7.
Designers must understand what you sell and how you sell it.
Each piece of the site should work together to achieve goals.
Sites should be built with SEO as a main component of the design
A designer's focus should be on revenue goals, not just aesthetics.
If a designer isn't asking important questions, it's a red flag.
A shiny new design may not meet your business objectives.
Understanding client goals is essential for effective website design.
Links Mentioned:
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