In today’s episode of Rebrand with RuthAnn, I’m tackling a topic that’s been on my mind for a while: should we, as personal brands, bring up politics in our businesses? To be honest, I’ve been nervous about discussing this, but I think it’s important, especially with everything happening in the world right now. I will share my thoughts, hesitations, and some key questions I think we should ask ourselves before sharing anything political on our platforms. This conversation is for anyone wondering if they should weave their personal beliefs into their brand—and how to do it thoughtfully without losing focus on clients and business. I’m excited (and a little nervous) to dive in, and I’d love to hear your thoughts on this, too!
Topics:
Defining a personal brand and why solopreneurs must tread carefully with political opinions
Three essential questions to ask before sharing political views: Is it necessary?, Is it productive?, Is it applicable?
RuthAnn’s take on political discussions in the context of her faith and values
The importance of keeping client perspectives in mind when posting political content
Why constructive, in-person conversations may be more effective than social media debates
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