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Grow & Tell
Dock
42 episodes
9 months ago
Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world. If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.
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Entrepreneurship
Business,
Marketing
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All content for Grow & Tell is the property of Dock and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world. If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.
Show more...
Entrepreneurship
Business,
Marketing
Episodes (20/42)
Grow & Tell
The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper

Don Otvos, RevOps leader and current GTM Strategist and Platform Evangelist at Chili Piper, shares the story of how one difficult conversation with a former boss made him switch career tracks after 20 years in sales.

Since then, he has networked his way to a successful RevOps leadership career at companies like Yammer, SalesLoft, and LeanData.

Don Otvos has built an entire career in RevOps off the back of thoughtful networking and product evangelism.


After an honest conversation with a manager led him to a career in revenue operations, he’s held sales & RevOps leadership roles at companies like Yammer, SalesLoft, and LeanData.


This week, Don joins Alex to share his greatest hits, including:

  • how he networked himself into a major career shift
  • his memorable job interview with David Sacks
  • how an appearance in First Round Review landed him a job at SalesLoft
  • behind the scenes of the partner programs at LeanData and Chili Piper
Show more...
10 months ago
50 minutes

Grow & Tell
Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp

Melissa Rosenthal's first job out of college was as an intern at BuzzFeed. In her 6 years with the company, she rose to Global VP of Creative, delivering more than $50M in native ad revenue and $100M in branded content.

She also helped ClickUp 100X their revenue growth as their Chief Creative Officer. Today, she's the co-founder of Outlever, a new startup that helps companies become the #1 news source in their industry.

For our 40th episode, we’re talking to Melissa Rosenthal.


As BuzzFeed’s Global VP of Creative, she led a team that created over 3,000 branded content campaigns, earning hundreds of billions of views, over $100M in revenue for BuzzFeed, and a spot on Forbes’ 30 Under 30.


As ClickUp's CCO, Melissa grew their ARR from $2 to $200M in 4 years and ran some memorable billboard campaigns. 


On today’s episode, Melissa breaks down the most memorable stories from her career, including:

  • How she scaled herself at BuzzFeed
  • Why ClickUp was willing to take a shot on brand-forward marketing
  • What she's building at her new company, Outlever
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11 months ago
45 minutes

Grow & Tell
MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut

Catie Ivey is the Chief Revenue Officer at Walnut — a leader in interactive demo platforms.

Catie has built a standout career in sales, leading teams at some of the biggest names in marketing tech, including Marketo, Demandbase, and Pendo.

Today, we’re taking a journey through pivotal moments in Catie’s career that shaped her approach to sales leadership.

Catie Ivey has built a dream career in sales, leading teams at some of the biggest names in marketing tech.

Today, she's joining Alex to break down her advice for aspiring sales leaders, and her biggest tips for interactive demos that convert.

Catie also takes us through pivotal moments in her career, including:

  • The private equity acquisition at Marketo
  • Selling an ABM product at Demandbase
  • Shifting to a new customer persona at Pendo
  • Life as a startup CRO at Walnut
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11 months ago
48 minutes

Grow & Tell
Customer Success Leadership with Rachel Provan

Nobody prepares you for the jump from CSM to CS leader. But Rachel Provan is trying to change that. Rachel is a customer success leadership coach, helping CS leaders and early-stage companies build customer success strategies and leadership habits that scale.

Nobody prepares you for the jump from CSM to CS leader. But Rachel Provan is trying to change that.


Rachel is a customer success leadership coach, helping CS leaders and early-stage companies build customer success strategies and leadership habits that scale.


She joined Alex to discuss the psychology and strategy behind CS, including:

  • When a founder should make their first CS hire
  • The best way for CS to handle product feedback
  • Why live training sessions aren’t always the best way to onboard clients
  • How to be more proactive about winning renewals
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1 year ago
41 minutes

Grow & Tell
The Fixer: How Wynne Brown revamped CS at GitHub, Seal Software, Fable & more

Most of our guests are builders, but Wynne Brown is a fixer. Learn how she's slashed churn, expanded renewals, and professionalized Sales and CS teams at Monster, GitHub, Seal Software/Docusign, Fable, RocketReach, and more.

Wynne Brown spent the last two decades coming into scaling companies with leaky revenue — where she rights the ship, and then moves on to the next challenge.


She’s revamped Sales and Customer Success at companies like Monster, GitHub, Fable, and RocketReach - mostly by focusing on the customer.

This week, Wynne joins Alex to discuss her career journey, including:

  • Introducing Customer Success to Monster’s military.com division
  • Leading CS at GitHub, where she introduced enterprise CSMs
  • Turning around a huge churn problem at Seal Software
  • Leading revenue at Fable and RocketReach through their Series A
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1 year ago
44 minutes

Grow & Tell
Sales at Zoom: Chris Michelmore's journey from SDR to senior sales leader

Chris Michelmore, Head of Mid Market Acquisition at Zoom, tells the nine-year story of how he ascended from first-time SDR to senior sales leader.

It's rare for a first-time SDR to stick around long enough to become a sales leader at that same company.


But that's exactly how Chris Michelmore became the Head of Mid Market Acquisition at Zoom.


This week, he's taking Alex through his journey up the company ladder, including:

  • What made him so successful as a seller
  • Why coaching sales reps is more like selling than you'd think
  • The big differences between leading sales directors vs. AEs
  • What it’s like growing alongside a company in hypergrowth
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1 year ago
34 minutes

Grow & Tell
Skills-Based Sales Training: Matt Green on co-founding Sales Assembly

Matt Green, Co-Founder and CRO of Sales Assembly, shares the company's founding story, the keys to a great sales training program, plus the biggest sales skills most teams are missing today.

Some of today's best companies started over a cup of coffee.


That's how Matt Green and his co-founder, Jeff Rosset, started Sales Assembly – the go-to sales resource for some of the world's best B2B tech companies.


Matt joins Alex this week to share the growth story of Sales Assembly, including:

  • why they pivoted from role-backed to skill-based training
  • what today's most successful sales leaders are talking about
  • the 2 biggest skills that sales teams are missing
  • the most common struggles he sees with new sales leaders
  • his advice for selling through champions
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1 year ago
51 minutes

Grow & Tell
Customer Success at Notion: Monica Perez on Product-Led CS

Monica Perez, Head of Customer Success at Notion, shares the four-year journey of building Notion's foundational CS team.

Customer Success at a product-led company is a completely different animal.


When Monica Perez was brought in to grow Notion's foundational customer success team, they were already at $40 million in revenue.


Today, Monica joins Alex to discuss what it was like to build a CS program on top of a strong PLG engine — including:

  • how their customer onboarding is structured
  • the relationship between sales and CS
  • how they mature customer accounts over time
  • how they measure the success of their CS programs
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1 year ago
47 minutes

Grow & Tell
Startup Content Marketing: How Animalz scaled to 130 employees with Devin Bramhall

Devin Bramhall, growth advisor and former CEO of Animalz—the content marketing agency for companies like Amazon, Google, and Intercom—shares candid stories about 3xing the agency's revenue to $11.5M in only 2 years.

Devin Bramhall is a content marketing legend.


After 3xing revenue to $11.5M in only 2 years at Animalz, she went on to build a successful consulting biz while growing her marketing podcast, Don't Say Content.


This week, Devin joins Alex to discuss:

  • How she scaled Animalz
  • Her advice for startups thinking about content
  • How she grew her podcast
Show more...
1 year ago
44 minutes

Grow & Tell
Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury

Eloise (Shuttleworth) Salisbury, newly named Chief Customer Officer at AutogenAI, recounts lessons from 5 years of building Iterable's customer success program from the ground up, how she's approaching her first 90 days in a new CS leadership role, and why she founded Women in SaaS.

What does it take to build an enterprise-level customer success program?


Eloise Salisbury, Chief Customer Officer at AutogenAI, joins us this week to break down what she learned scaling Iterable's customer success program.


Eloise joined Iterable, a cross-channel marketing enablement platform, after their Series B. 


In her five years with the company, she scaled their CS to an international audience, introduced an enterprise CS and implementation track, which ultimately helped the company grow to a $2 billion valuation.

In today’s episode, Alex and Eloise discuss:

  • how to build mid-market and enterprise CS teams
  • what makes an ideal CS/sales relationship
  • how she's approaching the first 90 days at AutogenAI
  • why she founded Women in Saas (and her advice for women in tech leadership)
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1 year ago
50 minutes

Grow & Tell
Product Launches at PlayStation, Rippling & Ignition with Derek Osgood

Derek Osgood, Founder & CEO of Ignition, shares product marketing lessons from leading 9 major launches at PlayStation, reinventing a software category at Rippling, and founding Ignition—a product management platform.

Derek Osgood is a career product marketer turned founder.


He's made a career out of leading product launches at PlayStation and Rippling before founding Ignition, a go-to-market platform designed to help businesses launch products.


In today’s show, Derek joins Alex to talk about:

  • how his PlayStation game launch experience lends itself to SaaS
  • how Rippling thought about reinventing a product category
  • transitioning to the role of founder at his own company
  • his best practices for a successful product launch
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1 year ago
51 minutes

Grow & Tell
RevOps Masterclass: Jen Igartua on building Go Nimbly

Jen Igartua, CEO at Go Nimbly, shares what she's learned in her 8 years of building a service-based business, plus tons of advice for RevOps teams.

Jen Igartua, CEO of Go Nimbly, joins Alex on this week's episode to talk all things RevOps.


First she uncovers what went into building her RevOps consultancy, including how they developed their service offerings, how they stay profitable, and how they recruit talent.


Then, Jen and Alex dive deep into RevOps, where Jen shares tips on building a RevOps roadmap, structuring a RevOps team, and picking your tool stack.

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1 year ago
52 minutes

Grow & Tell
How ShipBob became an ecommerce giant with CMO Casey Armstrong

Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation. 

Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career.


On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including:

  • Why they started with only a few channels
  • Casey's advice for partnering with bigger brands
  • How they built out their marketing team
  • How their messaging has evolved with their ICP
Show more...
1 year ago
47 minutes

Grow & Tell
From Founding AE to VP: Conor Dragomanovich's rise at Productboard

Open AI's Conor Dragomanovich shares his personal sales career growth story at Productboard, where he went from founding AE to VP of Commercial Sales in only 5 years.

As a two-time founding AE, Conor Dragomanovich knows all about what it takes to start and build a successful sales team.

On today's episode, Conor and Alex chat about

  • Productboard's early product-led sales process
  • What it was like to transition into an enterprise role
  • The transition from managing reps to managing managers
  • How to hire a founding AE
  • What sales looks like at OpenAI
Show more...
1 year ago
48 minutes

Grow & Tell
Out of Home Advertising: Chris Gadek on leading growth at AdQuick

Chris Gadek, CRO at AdQuick, shares the company's growth story and best practices for out-of-home advertising in B2B.

Out-of-home advertising is one of the most underrated strategies for B2B startups.


Billboards might feel like a tactic reserved for large corporations, but Chris Gadek from AdQuick actually recommends them for Series A startups.


That's why he's joining us for a crash course on running out-of-home ads.


On this week's episode, Alex and Chris discuss:

  • Building AdQuick's two-sided marketplace
  • How AdQuick digitized an old-school industry
  • What you need to run a strong billboard campaign
Show more...
1 year ago
51 minutes

Grow & Tell
Sales Enablement at Algolia & Sigma Computing with Lish Barber

Lish Barber, Senior Director of Enablement at Sigma Computing, shares stories and lessons from building early enablement programs at iHeartMedia, Algolia, and Sigma Computing.

After starting her career in sales at iHeartMedia, Lish Barber accidentally fell into a sales operations role overnight. 


It was there that she started her long career in enablement — building programs for technical products like Algolia and Lattice before landing her current role at Sigma Computing.


In today's episode, Lish and Alex talk all things enablement, including:

  • How to balance product vs. process in technical sales education 
  • What goes into a great sales kickoff
  • Where sales enablement sits on a cross-functional team
  • What tools should be in every enablement tech stack
Show more...
1 year ago
44 minutes

Grow & Tell
How Yelp Built a $750m Sales Engine with Pete Hancock

Pete Hancock, former VP of National Sales at Yelp and current SVP of Global Sales at Restream, shares stories from the early days of Yelp's go-to-market plan.

During his 11 years at Yelp, Pete Hancock helped the then-startup grow from $1m in revenue to over $750m.

He also built a rigorous sales program that trained thousands of AEs.


In this episode, Alex and Pete discuss:

  • What sales looked like in the earliest days of Yelp
  • Yelp’s intense sales training program
  • How they built a community marketplace around the product
  • Pete’s transition to selling national accounts
  • The impact Yelp’s sales culture has had on the broader industry
Show more...
1 year ago
48 minutes

Grow & Tell
Leading Revenue at Shopify & Owner: Kyle Norton on selling to SMBs

Kyle Norton, CRO of Owner, shares learnings from launching Shopify's retail POS program and building Owner's sales team.

Kyle Norton has led sales teams at two unicorn companies — League and Shopify.


While leading sales at League, he grew revenue to $20 million and scaled their sales team to 40 reps.


3 years later, he joined Shopify as Head of Revenue for their retail division to help roll out their point-of-sale products.


In today's episode, Kyle joins Alex to discuss:

  • Building 3 sales motions from scratch at League
  • Why he made the move from startups to Shopify
  • Shopify's POV sales pitch
  • Working with a first-time founder at Owner
Show more...
1 year ago
48 minutes

Grow & Tell
Selling to Developers: Hector Hernandez on scaling LaunchDarkly & Teleport

Hector Hernandez, CRO at Teleport, shares sales lessons from taking two developer-focused platforms — LaunchDarkly and Teleport — upmarket.

When Hector Hernandez joined LaunchDarkly in 2017, they already had $1 million in revenue. Instead of focusing just on scaling, they were looking for a sales team to help them evolve past their PLG motion.


Since then, Hector has helped LaunchDarkly grow to over $60M in revenue and a $3B valuation.


3 years later, he repeated his success with Traceable AI—helping them reach a $60M series B.


On today's episode, Alex and Hector go behind the scenes to uncover:

  • What it’s like to join a company in scale mode
  • How to move upmarket in the developer tech space
  • How selling to developers changed in 2023
  • How to enable a great remote sales culture
Show more...
1 year ago
49 minutes

Grow & Tell
Sprinklr's First AE: Jason Fishkind's 10-year sales journey at Sprinklr

Jason Fishkind recounts Sprinklr's sales journey from $5m to $500M in ARR.

Sprinklr is one of the biggest names in social media management, but it didn't start out that way.


As Sprinklr's first AE, Jason Fishkind helped the company 100x their growth from $5M to $500M ARR -- accelerating them through their IPO and earning a valuation of over $4 billion.


On today's episode, Jason joins us to talk about a decade of sales growth at Sprinklr, including:

  • What it was like to sell social media in the early days
  • Characteristics of a successful seller
  • How he kept up with Sprinklr’s growth
  • Tips for selling enterprise AI tools
Show more...
1 year ago
45 minutes

Grow & Tell
Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world. If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.