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Grow & Tell
Dock
42 episodes
9 months ago
Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world. If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.
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Entrepreneurship
Business,
Marketing
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All content for Grow & Tell is the property of Dock and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world. If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.
Show more...
Entrepreneurship
Business,
Marketing
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Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp
Grow & Tell
45 minutes
11 months ago
Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp

Melissa Rosenthal's first job out of college was as an intern at BuzzFeed. In her 6 years with the company, she rose to Global VP of Creative, delivering more than $50M in native ad revenue and $100M in branded content.

She also helped ClickUp 100X their revenue growth as their Chief Creative Officer. Today, she's the co-founder of Outlever, a new startup that helps companies become the #1 news source in their industry.

For our 40th episode, we’re talking to Melissa Rosenthal.


As BuzzFeed’s Global VP of Creative, she led a team that created over 3,000 branded content campaigns, earning hundreds of billions of views, over $100M in revenue for BuzzFeed, and a spot on Forbes’ 30 Under 30.


As ClickUp's CCO, Melissa grew their ARR from $2 to $200M in 4 years and ran some memorable billboard campaigns. 


On today’s episode, Melissa breaks down the most memorable stories from her career, including:

  • How she scaled herself at BuzzFeed
  • Why ClickUp was willing to take a shot on brand-forward marketing
  • What she's building at her new company, Outlever
Grow & Tell
Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world. If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.