MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut

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Grow & Tell

Dock

42 episodes

9 months ago

Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk to agencies and consulting firms who do the behind-the-scenes work for the fastest-growing companies in the world. If you want the true, challenging stories of what it takes to grow revenue—not generic, high-level advice—then this show is for you.

All content for Grow & Tell is the property of Dock and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut

Grow & Tell

48 minutes

11 months ago

MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut

Catie Ivey is the Chief Revenue Officer at Walnut — a leader in interactive demo platforms.

Catie has built a standout career in sales, leading teams at some of the biggest names in marketing tech, including Marketo, Demandbase, and Pendo.

Today, we’re taking a journey through pivotal moments in Catie’s career that shaped her approach to sales leadership.

Catie Ivey has built a dream career in sales, leading teams at some of the biggest names in marketing tech.

Today, she's joining Alex to break down her advice for aspiring sales leaders, and her biggest tips for interactive demos that convert.

Catie also takes us through pivotal moments in her career, including:

The private equity acquisition at Marketo
Selling an ABM product at Demandbase
Shifting to a new customer persona at Pendo
Life as a startup CRO at Walnut