Want to make money while you're celebrating Thanksgiving and Christmas with family?
This episode from the archives originally focused on vacation campaigns, but the strategies work perfectly for the holiday season when you're out of town. Instead of losing momentum during the busiest travel season of the year, you can set up an automated system that keeps your business running and generating revenue.
In this episode, you'll discover:
✅Why every entrepreneur needs a holiday campaign during November and December
✅How to choose profit-producing offers that sell while you're away
✅The secret to staying top-of-mind without checking email on your phone
✅Smart ways to use free content strategically during your time off
✅How to create urgency and scarcity so people buy now (not in January)
Ready to enjoy the holidays guilt-free while your business works for you? Grab the Holiday / Vacation Campaign Tool Kit—it's easy to adapt for your holiday campaign and includes everything you need to set up your automated system before you leave town.
SAVE $110 with code: SMOOTHIE - Good through Friday, November7.
Daily sales can feel like a dream, but with the right offer and repeatable systems it becomes predictable. This episode walks through the practical steps to build funnels, templates, and accountability that keep revenue coming in every day.
You’ll hear why one signature offer matters, how batching content multiplies your reach, and the simple automations that stop decision fatigue so daily sales keep rolling in.
✅ The #1 mistake entrepreneurs make that kills daily sales (hint: stop trying to sell 50,000 different offers)
✅ How to choose your ONE signature offer that sells consistently (plus examples from Marie Forleo, Amy Porterfield, and Jenna Kutcher)
✅ 4 steps to waking up to sales in your business with simple systems
✅ Why batching content and using repeatable workflows saves massive time while keeping you consistent
✅ How a simple 3-email funnel can start generating regular sales once you drive traffic to it
✅ The role accountability plays in keeping momentum when you're burned out or stuck
Grab the link in the show notes to join the Family eBiz Mastermind and get the support and systems training mentioned in the episode.
Show Notes:
Imagine Waking Up to Sales Notifications
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses, so you can find the freedom in your life to do what you've been called to do. We are continuing on talking about growing our business.
What would it feel like to check your phone or your laptop in the morning and see sales notifications before you even brushed your teeth? Wouldn't that not be awesome?
Most entrepreneurs wake up stressed. Looking at emails, that is the worst thing to look at. Unfinished projects, confusion.
What if instead your systems were working while you sleep? And I have to be really honest. I woke up this morning, and I do check my sales, usually first thing in the morning, and there were sales.
Some of them I was not expecting. I was like, how did that get in there? And then I was like, oh, yeah, that little funnel was working like it was supposed to.
There's a lady named Barbara Corcoran, probably butchered her name. She's a real estate mogul on Shark Tank, and you've probably seen her. I love listening to her.
I learn something from her on a regular basis. She had a small real estate office in New York City. What did she do?
She systematized her small office with checklists and trainings. So that deals would be going through even when she wasn't around. That foundation helped her scale her business to New York City's number one real estate firm.
Wow. One of the biggest cities in the country, and she is the number one real estate mogul there. She often tells people, don't build a business, build a system.
So let's talk about that. How can building a system apply to you as well? Well, it ties back, because imagine your business was running like that.
Predictable, repeatable. It can. You just have to have systems in place.
And you really need to know which systems to put in place. Do you know which systems? What I want to do is share 4, I think four steps, to waking up to sales in your own business with these systems.
First, you need to create or choose your one signature offer that sells. Don't go trying to sell 50,000 different offers. That's your problem, because I have heard so many of you people are, well, I'm going to create new products so I can make some money.
That does not work. Pick one product. And mine is Raising Leaders, Not Followers.
That is gonna be, that is my flagship product. I have other products for sale, they're on my website, but that is my flagship, and most everything that I sell in there helps people get to raising leaders, not followers. So you need to choose that, because too many offers scatter your effort and confuse your customer.
They don't know what's important. So, focus on one thing. Most successful digital entrepreneurs had one clear offer.
I don't know if y'all know who Marie Forleo is, but she started something called B-School, and that is what she's known for. Amy Porterfield, Digital Course Academy, and Jenna Kutcher, her Pinterest course. So they focused on one thing.
So, here's the practical tip. Choose the offer, how do you choose it? The offer that solves your audience's biggest problem, and then refine it until it's repeatable and profitable.
Keep selling it over and over. It's like, oh, I sold it, now I need to go to the next one. No, I launched Raising Leaders, Not Followers, 3 times.
Actually, in 2026, I'm going to do it 4 times. And so, keep doing it over and over and over again. So, pick your signature offer.
Then build some simple systems to sell that signature offer. You need some email funnels. You want to automate your nurturing, your lead nurturing, and your sales conversations.
You want to batch the content, like I am right now recording. I don't know how many episodes I've recorded. I think I will have recorded about 6 episodes today for content, and then I batched it, and it saves me time, I stay consistent by producing content in chunks.
This will also, for some of these episodes, it will turn into a blog post, it turns into a YouTube, it turns into all sorts of things. And so, I record it once, and then I can multiply. And then that repeatable workflows.
We have a workflow. I record it, and then we get a title and a description, and then our social post, our engagement post, our blog post, our email, all on one episode. So, I can batch it, and then we can get it out there to our people, and schedule it out a ways.
So, you want it repeatable, and some other things you might have are templates. Checklists and automations to reduce decision fatigue. One of the things I am working on personally is using AI to actually do some of my posting and scheduling.
It's not going to make a decision on the title and those kinds of things yet, but it will hand me all my information, and then I choose it, and then it will go off and put it in all the places online that I need it to go to. I'm still working on how to do that. I know it is possible.
You see, a small blogger who sets up a simple 3-email funnel with a tripwire can easily start seeing sales on a regular basis. You just keep driving traffic once you set that up and you see that it converts.
So, one signature offer, simple systems, lean on accountability to keep that momentum going. Sometimes we get burned out, sometimes we want to quit, sometimes we just don't know how to make the next step, because we are so stuck in the minutiae of the details. What happens without accountability?
You stall, you second guess, or you quit when it gets tough. With accountability, you keep moving forward, even when motivation dips, even when you don't know what the next step is. As I've shared in recent episodes, I have my mastermind groups, and sometimes those ladies, I love listening to them.
They're like, they start talking, and to ask a question about, here's where I'm stuck, and after about 2 minutes of talking, they're like, oh, this is what I need to, this is what I'm gonna do, and we didn't even give them any suggestions. Getting on with people that get it. Now, a lot of times, we do help them, because I have some that are, like, going on, I'm thinking, what about this?
And they're like, I don't know why I didn't think of that. And so we do, there's a balance. Sometimes it's just talking it out with people that understand it.
It could be, most of the time, it's talking it out, saying something, and someone throws an idea, and then they keep talking, throw an idea, and they keep talking. And that's what accountability and just having that support, that board of advisors for you. Think about a fitness coach.
You are less likely to skip a workout when you know someone is expecting you. Business is the same way. And I believe masterminds accelerate this.
You see, when you are part of a mastermind, you avoid wasting months or years trying to figure it out alone. You have support, people that have already done that. I have seen people that have done a launch, and two months later, they're helping their mastermind friend who's doing their first launch, and they can work together.
Direct benefits is you get feedback, you get clarity a lot faster, you get encouragement, you push through those tough spots, you get shortcuts, you learn what already worked instead of reinventing the wheel. That's one reason I pay Amy Mastermind big bucks to be able to not reinvent the wheel. I might as well just listen to someone who's already done it.
I'm going to follow their system. I took a Facebook ads course, and I was talking to Bethan about it, and she's like, oh, look, you're using the sales page template. I'm like, why should I reinvent it?
You've already got it down the way I need it, and so I'm just going to follow that template right there. And so, it's just not worth it. This is why masterminds accelerate your business.
You don't waste those months trying to figure it out. You get feedback, encouragement, and shortcuts.
There's a lady named Michelle Schroeder-Gardner. She has a business called Making Sense of Cents. The second one is Cents, like money.
Making sense of the money, cents. She built her blog into a $100,000 a month business. How?
She focused on systems, affiliate funnels, and email sequences, and the sales kept coming in because she used a system. She started with a small peer group that helped her keep moving forward in the right direction as well. And this isn't just a dream.
It's what members of our Family eBiz Mastermind are building. Businesses that make money consistently, even while they sleep. And if you're ready to stop the hustle and step into focus, accountability, and systems at work, the doors are open right now.
They'll be closing this week. Get off that little hamster wheel. You don't need to be on it, and if you are, you are probably stuck, and you're probably not making much money.
So, if you have questions about, let me know. If you look in the show notes, you should be able to get the link to be able to sign up. If you do have questions, send me an email or a DM, and I would be happy to chat with you.
We would love for you to join us. We have some great groups, and a few slots are open, so let's fill those slots. Hey, I'm Kerry Beck with Family eBiz.
We'll talk to you next time.
Entrepreneur loneliness is a real challenge for solopreneurs who make decisions, celebrate wins, and face setbacks on their own. This episode explores why isolation happens and simple ways to overcome loneliness and surround yourself with the right support.
You’ll hear how to find encouragement when you want to quit, accountability to keep you consistent & outside perspective to spot blind spots.
✅Why entrepreneur loneliness derails many entrepreneurs and how to stop it
✅How encouragement helps you keep going after failed launches and tech breakdowns
✅Practical accountability habits that lead to consistency and results
✅Quick ways to gain clarity using outside perspectives and small advisory groups
✅Different kinds of accountability groups (free and paid)
Grab the free training mentioned in the episode — 5 Ways to Make More Money Online
Show Notes:
The Reality of Entrepreneur Loneliness
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses, so you can gain freedom in your life to do what you are called to do. Today, we are going to be talking about solopreneur.
Most of you are a solopreneur. Maybe you have a virtual assistant, or maybe someone trades some work with you, but most of you do all your work on your own. I get it, me too.
I do have a virtual assistant, but for the most part, I am here working it out all by myself. You know what happens sometimes? It can sort of be lonely, don't you think?
And I want to talk to you about the loneliness. You make your decisions alone, you feel alone. You celebrate your wins alone, you face your failures alone.
No wonder so many entrepreneurs give up. And that's not the way it should be. That shouldn't be the way it is in life, and it shouldn't be the way it is in business as well.
So I want to talk to you today a little bit about a solution that might be able to help you. Thomas Edison had a lab at Menlo Park. You see, he was not a lone genius.
He actually built a team of about 15 to 20 people. Engineers, thinkers, machinists, all of them that could work together to brainstorm, to test, and refine ideas. You see, most of us don't realize that team is what helped develop the light bulb.
It was not developed by itself, or by only Thomas Edison. It was born in what we would call a team. Do you have a team that you can work with?
Because really, breakthroughs rarely happen alone. They usually happen with a team. And that could be something like a mastermind, it could be something maybe with a coach.
There's all sorts of ways, but today I want to talk to you about a man named Napoleon Hill, and what he coined the word mastermind, meaning we mastermind, we're thinking all together as a group. Why? Because he studied people like Andrew Carnegie, Thomas Edison, Henry Ford.
All of those people did not work on their own. Now, yeah, there are names on everything, and so it sounds like they did it all by themselves, but they did not work alone. They all had peer networks.
And that's a type of mastermind. So what I want to do is talk about how a mastermind can help you, and then some different types of masterminds that you might be able to get.
First of all, when you are in a group, and this isn't necessarily a group of 20, although when we started, when we joined our first mastermind, I think I've told you it cost us $10,000. There are about 20 of us, and each person could bring a partner or someone to come with it, so there are about 40 people in the room, and that was our mastermind.
We were in two different ones for the first 5 years after when we came home from seminary, and we were really building our online business at the time. That's one kind of mastermind. That's not necessarily what I would suggest.
You better be making some money, because you don't want to be losing money on your mastermind. There are free ones where people just get together. I call those more of accountability groups, and I've been in those as well, and usually when I join them, it is for a limited amount of time, and we are all looking at the same goal.
We have paid masterminds that I am still in today. I pay $1,000 a year to Amy Porterfield to be in her coaching group to mastermind. We have meetings where we can get together, and they'll put us in small groups, and we can work through some different issues.
So those are a bunch of different types. How does that help you? You're probably going, I gotta get over there and make some money.
Well, first of all, encouragement when you want to quit. We all experience burnout. It can be so isolating.
You have no boss, no team, no cheerleader. Some of you do, maybe in your family. Hard days are going to come.
A failed launch. Low sales. Tech breakdown. I have experienced every single one of them.
I've had launches with goose eggs, meaning I made zero sales. That's hard. You need someone to be able to bounce that off of, and sort of see how to move forward.
A mastermind group, those members will remind you that you're not alone. I'm thinking of some of my mastermind groups that I've run, and some of them have become quite good friends and support each other in the hard times and the good times. Again, Thomas Edison's Invention Factory.
He surrounded himself with encouragers, collaborators, when most people would have quit at 1,000 tries. You know, he went to 10,000 tries. Takes a lot of perseverance, and I think because he had a group, a mastermind group, that helped him to keep going.
So, encouragement. Number two, accountability, so you follow through. It is so easy to procrastinate or start chasing the shiny object.
When no one's watching, no one can see exactly what you're spending your time about. Mastermind partners provide a little gentle pressure. Hey, you said you're gonna launch on Friday, how's it going?
Can I help you? That would be even better. Accountability leads to consistency.
Consistency leads to results. So, Ben Franklin, back in 1727, was part of the Junto Club. What was that?
These are a group of men that would meet, and they would hold each other accountable, both personally and in their business growth. That was, what, 300 years ago? Maybe more?
So, encouragement when you want to quit, accountability so you follow through, and then three, clarity, because you can't always see your blind spots. I can't. Working alone, you get so stuck in your head, you're just, like, right there, so there, and sometimes just another person coming and looking above it can help you see some of the solutions that you are completely blind to.
I know sometimes we'll be talking in our mastermind groups, and I'm thinking and I say something, I'm like, cool. Why didn't I think of that? It's like things you know, but you just don't always see, because you're in the details sometimes.
Masterminds give you multiple perspectives, often spotting what you can't see. I like to say it's like a board of directors, a board of advisors. Just 5 minutes of an outside perspective can push you through.
You know how one person that I work with, and she's talking about her problem, and then all of a sudden she goes, okay, I think I just figured it out. She just needed someone to listen to her that got it. How many people in your life get it?
How many people get that online life, that online business? So, sometimes just having someone listen to you for 5 minutes, you figure it out yourself, or they may be able to offer some quick perspective, save you a lot of frustration.
You know, I am a part of Amy Porterfield's mastermind. She is a part of her own mastermind group. She has a coach, Michael Hyatt.
So, it doesn't matter what level you are, you need people to hold you accountable, to be able to encourage you, and to help give you clarity. It's really a multiplying effect. Encouragement fuels confidence.
Accountability fuels action, and clarity fuels smart strategies. When you know where you're headed, you can make smart decisions as well. And then all together, you're going to get faster results, less wasted time, and stronger resilience, perseverance.
That's what you need. Encouragement, clarity, and accountability. And some of us know, just give me the strategies.
Well, I can give you lots of strategies. But do you know when to use it? Do you have the clarity of when to do it?
If it doesn't work, do you have people that can encourage you? Or if you're procrastinating or going after the wrong thing, do you have someone that will help you stay focused in where you're supposed to be? This is what I think is so important.
It's where you get unfiltered advice and support. My question to you is, do you have it? Now, I know some of you are in some masterminds, let's say, that are just some people that get together once a week or once a month, and that is great.
Do you have people that have gone before you in those groups to be able to help you move forward? In whatever areas of your business. But I think those are great.
I personally put my money where my mouth is. That's why I pay $1,000 a year to Amy Porterfield to be able to get the support that I need. She has a Q&A every single month for any question that I might have, or she's got regular training.
She has people specialized in different areas of my business. It is well worth every penny that I pay her. Plus, she has a we have a group, a private group, that we can encourage each other, and I've made some good friends as well.
This is important. Oprah Winfrey says she wouldn't be where she is today if she did not have that trusted circle of friends or advisors surrounding her to help her make wise decisions.
If you are tired of building alone, you're craving accountability, or you just need some support, some clarity, ready to step into the next level, to scale, I hope you will join me. We are giving a free training this week, I believe, I think it's Tuesday, I have to check today.
Anyway, it is 5 Ways to Make More Money Online. So I will be going through some strategies, but I'm also, at that time, opening up some slots for our mastermind. We have a few slots open.
I would love for some of you to join me. That would be awesome. But I hope you will at least come to my free training, and it's a masterclass.
You're going to get a lot out of it. And so, you can just find the link in the show notes, and then join me live. Joining me live, you will get an extra little bonus.
I can't remember now. Probably, we're gonna probably give a bonus for getting there early. The 15 minutes before it starts, you get a bonus.
Anyone that shows up, 15 minutes, and then it goes away at that, the hour. So, hey, thanks for spending time with me. I am Kerry Beck with Family eBiz.
Talk to you next time.
Are you busy all day but not moving the needle? In this episode we unpack the power of focus and why concentrating on one growth lever beats chasing every shiny object.
You’ll hear real business stories (Starbucks, Airbnb) and practical steps to pick a 90-day priority that multiplies momentum and revenue.
✅ How “shiny object syndrome” stalls growth & how to fix it
✅ Why one growth lever (not 10) is the fastest path to income
✅ How to set a 90-day priority and break it into daily actions
✅ Simple accountability systems to keep you on track through distractions
✅ How to choose channels, momentum, and launches
Resources Mentioned
Free Class
Show Notes:
The Power of Focus: How to Stop Chasing Shiny Objects and Grow Your Business
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so you can find the freedom that you need to be able to follow your calling, wherever you've been called to do in this life. Thanks for spending time with me.
I have a question that I want to start out with, and this is it. Have you ever sat down at your desk, ready to grow your business, but you find yourself, 3 hours later, scrolling Canva templates, signing up for another free challenge, or researching a tool you know you'll never use?
That is called the shiny object syndrome, and it is one of the major reasons that solopreneurs stay stuck. They don't stay focused on revenue. They don't stay focused on what a real strategy is, a strategy that will actually start your business or scale your business.
Today, what I want to do is talk to you about the power of focus, and I want to start with a story.
It is Howard Schultz of Starbucks. I should have grabbed his book. It's sitting right over there on that bookshelf.
You see, before Starbucks exploded, Schultz focused on one thing. He was creating an Italian espresso bar experience here in the United States. His investors kept pushing him to sell his beans in supermarkets, or to start selling food in his stores, in his cafes. He refused. He focused on one thing, and that was the customer experience.
And that is what scaled Starbucks into a global giant. You see, success comes from focus, not trying to do all the things.
Now, I'm not saying you don't have to do something like, you know, if you're working on a funnel, you're gonna have to do some email and some images and things like that. But many of you start going down... I'm gonna build my list. Oh, I'm gonna make some... oh, I'm gonna create another product, because creating another product will bring me money.
If you're not making money from your current products, why going down those shiny object rows? That's not gonna bring you any money. So you need to take a lesson from Howard Schultz and focus on one thing, one major thing.
And we're going to talk about it at the end. I want you to be able to think: What is that one thing I'm going to focus on in Q4? This episode is published at the 1st of October, and that means it is the beginning of Q4. What are you going to focus on, and how are you going to get there by the end of December?
Let's talk about focus for a second, then we'll come back and see what you decide to do. You see, energy plus time scattered gives you a shallow impact. It is wasted energy. Scattered energy doesn't really do anything.
It's as if you took 1 cup of water, and then you tried to water 10 plants. Are they gonna grow? No, none of them are going to grow. You haven't focused on any of them. You just gave a little bit of time to each one of those little plants, a little bit of water.
And that's what some of you are. You're busy all the time, but you're not moving the needle in your revenue, or you're not moving the needle in your list growth, or whatever it is you're focusing on. There's a lot of motion, but no progress. So there's one of the problems.
Let's go the other side. That same energy could be focused. And if you focus that energy, you will grow deep roots in your business, and you will see real growth in your business. It's as if you take that one cup of water, and you water one plant. That one plant might start growing. It's the same in your business.
Don't go trying to water all the different areas, everything. I'll give you an example. Everyone, it seems like, is talking about Instagram and TikTok. Do I spend time on Instagram or TikTok? No. Do I post once a week? Well, I don't, but Ross does. Once a week, he posts to Instagram at the same time he's posting on Facebook.
My focus is Facebook. Why? And this is really important, why would I choose Facebook over something else? Because when I did a survey a couple years ago, 100% of my homeschool moms, when I said, where do you spend the most time online? Out of everything you do, where do you spend the most time? Facebook. Well, that's why I do.
And now, I'm sure I could grow my business on Instagram and other things, but that's where I focus it. Where do I get the most traffic? Pinterest. Not... I mean, there's lots of ways, out of the social ways. Pinterest, 30% of my traffic comes from Pinterest. So I'm going to focus relationships in Facebook and try to build traffic in Pinterest. I'm not going to worry about all the other things. I do do some other things, but that is where you need to focus.
Channel your energy into one direction, and you will see your results multiply over and over. Consistency feeds one offer, one funnel, one audience, and you will have stronger growth. So, focus your energy.
Focus also creates momentum. Shiny objects are all out there! That just resets you back to square one! And then you got a new learning curve for every single one of those shiny objects. If you double down on one thing, it will accelerate your progress instead of starting over. Momentum.
So, if you will focus, that will build momentum. Momentum will compound over time, and you will start stacking up results as well.
And I can tell you, let's go back to Pinterest. I've been doing Pinterest, I don't even do it the right way. I am sure I do it all wrong, but we try to be consistent on pinning all the time. I've been doing that for 10 or 15 years. I still have the ugliest pins in the world, and getting rankings somehow, I don't know.
Why did I go, one year I'm gonna do this, now I'm gonna do Instagram, now... no, I just kept doing it, because it kept sending traffic. So the core truth is scattered energy means your business is probably going to get stuck. Focused energy. That's where you're going to see growth and income and impact.
So let's talk about 3 practical ways that you can regain your focus. I want you, and think about this, and if there's a place to leave a comment, leave it wherever you're listening to this.
1. Pick One Growth Lever
One growth lever. Is it list building? Is it one offer that you're going to work on in Q4? Or maybe a launch you're going to launch? One thing.
I was talking in a coaching session last week. She's going to launch something in January, but two of them are like, well, I've got to do these other things in October, November, December. I'm like, no! Focus on that launch.
When I first launched Raising Leaders, when I redid everything back in 2022, I spent October, November, December, and January. My focus was getting Raising Leaders launched. Now, there were lots of little pieces in between, but that is what I focused on for 4 months.
So, pick one growth lever.
2. Set a 90-Day Priority
90-day priorities. What are you gonna have done? What are the main things you need to do with that one growth lever?
It's not whack-a-mole, you know that little game, you get the thing and the moles are always coming up, and every day you're hitting something different? That is not going to do anything for you. You need to look right now at what your goals are at the end of the quarter.
3. Get Accountability to Stay on Track
Because distractions will pop up. Or tech issues, or you get sick, or you have a family emergency. You need to get some kind of accountability, because there will be things. And there's always gonna be shiny objects popping in. So you don't want to go running down those shiny object roads.
There's a man named Brian Chesky from Airbnb. Early on, he and his team focused on one thing. Their first 100 customers.
Now, think about, Airbnb is global. I'm going to El Salvador to see some of the teachers in the school that I helped found back in 2020, and I'll be staying in an Airbnb. This is not a very... this is a poor area of San Salvador, and there's Airbnbs right there, so they are all over the place.
But what did they focus on in the beginning? Their first 100 customers. They hand-delivered key exchanges. So here, we're gonna hand you the key, you go stay at this place. Or, like, I know we stayed at... this is the first year or two, I don't remember, but we stayed in Sausalito. It was founded up there in San Francisco, somewhere area, and that girl was there. She led us into her apartment and gave us the key, told us where everything was, and then left to go stay with a friend. Hand-delivered.
Maybe we were one of the first 100 customers, I don't know. They photographed apartments themselves. They weren't always professional back then. They perfected the process, and their obsessive focus on the first 100 built a foundation for millions. Billions by now.
So... Pick one growth lever. 90-day priorities, and get accountability.
Now, if you're tired of chasing shiny objects and ready to focus on what actually grows your business, I hope you'll join me for my free training, 5 Ways to Make More Money Online. We're going to walk through how to build some systems and sell consistently.
If you're serious about accountability and clarity and momentum, you're going to love what I'm going to share at the end of that masterclass. So, find the link in the show notes. I can't wait for you to join me. If you get there 15 minutes early up until we start, there'll be a free little surprise just for you.
Hey, I'm Kerry Beck with Family eBiz. We'll talk to you next time.
In this episode, I share my personal story of investing in ads, why traffic isn’t always the problem, and how you can start small without wasting money. You’ll hear practical tips and inspiring real-life stories of businesses that grew with the help of smart advertising strategies.
Here’s what you’ll discover:
✅Why organic reach is shrinking and what to do about it
✅How a simple $10/day ad can bring in new buyers
✅The secrets to testing ads without throwing money away
✅Why meta ads buyers often become your best customers
Recommended Resources:
Facebook Ads Intensive (retail $600) - ON SALE $97 through Oct 5.
BONUS: Mastermind members & HBU members ONLY receive 2 group coaching, specifically on the course.
Not a mastermind or HBU member? No problem, join one of our groups and buy the FB Ads Intensive. You'll get group coaching and feedback on your ads, landing pages, and more.
Homeschool Blogger University:
FamilyEbiz Mastermind
If you cringe at the sales moment, you’re not alone — and this episode will change how you think about selling. We talk through mindset shifts and real tactics so you can close the sale without the icky feeling. Start serving first and asking confidently.
You’ll get simple frameworks you can use in webinars, sales pages, and email sequences so closing feels natural and supportive.
✅The 4P framework: Problem → Promise → Proof → Pitch
✅Why selling = serving (and why it’s ethical to charge for transformation)
✅How to ask for the sale multiple times without being pushy
✅How Mary Kay quit feeling icky about selling and built her billion dollar company & how you can follow her system
✅A 60-second elevator pitch exercise to sharpen your ask
Recommended Resources:
VIP Day: The Webinar Sales System: Create, Market & Sell Without the Stress
Show Notes:
How to Close the Sale Without the Icky Feeling
Hey everyone, Kerry Beck here with Family Ebiz, where we help you start and scale online businesses to find freedom in your life to do what you've been called to do.
We are talking about closing the sale. Most of you are like, I don't like selling. I love teaching, but I don't like selling. I like getting on an event or teaching. I get to that sales part at the end, and I just cringe up.
You see, the number one reason entrepreneurs struggle to make sales isn't because their product isn't good. And it isn't even necessarily their marketing. It's that 30 seconds when they need to ask for the money. And it's hard.
I've been afraid in the past to let people know that I was selling something on the webinar. I do all this great teaching, and then I just fumble through the sales presentation. I just talk so quickly, let me just get it over, because they don't want to listen to it. Well, not really.
There is a whole mindset shift that you need to make so that you don't have that icky feeling when you get to the close. Or maybe you just didn't share it, because you didn't know if it would really change their life. You had that imposter syndrome. I'm often too worried about charging money, oh! And yet, again, God has helped me get past that, and that's my mindset shift.
By the end of this podcast episode, you will have some practical tools and a mindset shift to take that closing the sale to feel natural. And you won't feel that icky feeling, all right? I'm going to share why webinars have been my secret weapon for closing the sales and being able to scale my business as well.
Now, I do want to start with a story. Dale Carnegie, who wrote the book, How to Win Friends and Influence People, he started as a failed farmer and a very unsuccessful salesperson. In the early 20s, his early 20s, he was so afraid of rejection that he would walk right past a potential customer. This is before online, obviously. He is face-to-face sales. He did not want to approach them.
But he had a big breakthrough. What happened? Mindset shift. He realized that selling was about solving their problem. It was not about convincing and trying to talk someone into buying something they didn't need.
That's the stigma of a used car salesman. My dad's a very successful salesman. He's 95 years old, he doesn't sell anymore, but he has often told my kids, you know what? If you could be a good salesman, you can do anything in life. And it's really true, because selling is not trying to get someone to buy something they don't need, or don't want. It is about solving their problem. A lot of it is about listening to them, paying attention to them.
So what is their problem? Do I have something that can help solve that problem? That is a good salesperson. That is when Dale Carnegie had some great breakthrough. He discovered that when he focused on understanding his customers' genuine needs first, that close was just natural. It was a helpful conversation to solve their problem, whatever their need was. It wasn't some interruption, and I gotta push through and go through it quickly. No, he had a mindset shift that shifted from selling to serving.
You've heard me say it a gazillion times. You serve before you sell. And that's what we're going to explore today. Selling is helping. Selling is serving. You're not taking their money, you're solving their problem.
This, again, this is a service mindset. If you truly believe your solution would help people, or... I mean, if someone had a solution for my problem, and let's just say I was trying to lose weight, and they're like, Kerry, I know this is going to work, but I'm not going to tell you, because it would cost you $10. That wouldn't be a very good friend.
If you truly believe your solution helps people, you are not selling. You are being selfish if you don't tell people about it. You are withholding good information from your audience, so serve before selling.
You need to realize, to give yourself permission, it is okay to make a profit. You are in business, you are not in a hobby. Well, some of you are in a hobby. It's ethical to be compensated for the transformation that you provide. You know, if you go to a gym and you hire a coach, you're gonna pay him. Because he's going to help you get a transformation in your life, just like you can help your audience find that transformation.
And this is exactly why, especially in an online business, webinars work so well. They let you demonstrate the value of what you teach and what you know and who you are before you ever ask for the sale. So you serve in a webinar before you sell.
I'm going to show you two different tactics. The first one is called the 4P, problem, promise, proof, pitch.
You are going to clearly look at their pain points and address their problem. You want to use their words. That's why we talk about validating, listening to your audience. So you're going to talk first about the problem. People buy on emotion, and they justify on logic.
Present your... so we're looking at the problem, and then you're going to go, okay, but you know what? Here's a good solution, and that solution is a bridge to that transformation. You want to be specific. This is your promise. Here's what I promise to do. I do this in my, Racing Leaders, Not Followers Masterclasses. By the end of this, you... here's what you will know. And so I show them that desired outcome, and I'm very specific in the transformation. And I focus on that after state, the benefits that they will get, not the features. Hey, you'll get 6 modules, I'll show up 3 times in the 9 weeks for some coaching. No, I'm going to show them that transformation.
So, problem, pain points, promise, what's your solution, how are you going to help them? Proof. This is where you provide evidence that your solution works. If you have client testimonials, use them. If you have case studies, use them. Or, if you don't, but you just have your own results because of the process that you've used, use that as well. Social proof builds confidence in their decision. Every time they hear about another person that has found success, they're like, oh, if that person can do it, oh, if that person saw that, oh! And so, the more you can give them proof, the more confidence and the more trust they have in your solution.
Problem, promise, proof, pitch. Did you see that? There are 3 things to do before you ever sell them anything. And this is a clear, specific offer, and it includes, here are your next steps. And I tell them, hey, you need to go in and click the link in the chat. You'd want to tell them exactly what to do, no friction in the buying process.
This is perfect for a webinar. You have 45 minutes to build trust before you ever pitch them. And you're not asking strangers to buy, you're asking people who have received massive value from whatever it is that you have taught. So... Problem, promise, proof, and pitch.
Next, this is tactic number two. This is IBM's Thomas Watson Sr. He teaches that you need to ask for the sale multiple times, not just one time. In fact, in the early 1900s, he would tell his salespeople, ask for the order 5 times in the presentation. I can... y'all are like, icky, icky, icky.
You know what? If it solves their problem, you need to ask, and that is something... it is said that a person needs to hear a sales pitch 7 times before anything that you want them to move in action, 7 times before they will take action. He's talking about 5 times. So, ask for the sale multiple times. That can be an email. It can be in a webinar, it could be in a Facebook Live. wherever.
So, how do we do this modern-wise, email sequence? First, you could give a direct pitch, then you might handle objections, you can offer different payment plans, you do need to create some sort of urgency and scarcity, and then a final call to action, and maybe send those emails out over a series of several days.
So, in my VIP webinar day, I am going to be giving you templates on how you can do these different emails, and you can just basically fill in the missing information, exactly how you can go into soft asks, like Thomas Watson, IBM man, 5 times. I'm going to show you different ways, so you can do something called a trial close in your webinar presentation.
Alright, number 3, Mary Kay Ash. Mary Kay Cosmetics. She did not like selling. She started her empire in 1963 at age 45 with $5,000, and she felt icky asking for the sales. You notice a little thing. Who was it? Dale Carnegie. He didn't like rejection, but he also was afraid to tell people what he had. Mary Kay, she was terrible at closing the sale because she took the rejection personally.
One thing I learned in network marketing, you need to count your no's. How many people need to say no before you get a yes? And then you just focus on that until... because you know you're going to be getting yesses, say, every 10 times.
Well, Mary Kay's breakthrough came when she developed the feel, felt, found method for handling objections, and this is what she would say. I understand how you feel, and then she would tell it. Others have felt the same way, and maybe tell a story. But here's what they found when they tried it.
Pretty simple way. I just learned about this, and I think I am going to be using it in some of my, upcoming classes that I teach. This approach helped Mary Kay build a billion-dollar company and empowered thousands of women to become successful entrepreneurs.
All right, this validates that emotions, those feelings, and the way they feel, and others felt that way, too. That, we can take that and redirect it into a positive outcome. Making your close, making your pitch, your sale feel more collaborative rather than confrontational.
You can use your sales page to do this in writing, you can use your webinar, you can use your emails. If you want to plan your webinar in 7 days, there's some stuff in there to help you with this. You can get our 7-day webinar action plan.
So, I would encourage you, whatever method you use. Practice your pitch out loud this week. Record yourself giving your pitch. You can practice the feel, felt, and found method with some common objections. Or you can role play with a family member. Time yourself and see if you can clearly communicate what your offer is in 60 seconds. It's an elevator pitch. Now, I wouldn't do that when I first meet someone, but you need to be able to know how to communicate that transformation in 60 seconds or less.
So, 3 historical lessons that we talked about. Dale Carnegie went from selling to serving. Selling is serving. It's not convincing. Two, Watson, persistent pace. Most sales happen after multiple asks. And most people give up after one ask, including some of us. 3. Mary Kay, she handled objections with empathy. Not arguments. How people were feeling.
So, this week, I'm going to challenge you. Reframe every sales conversation, every sales... actually, I would just pick one sales page. And work on that. And go and see if you are offering some sort of empathy, or are you offering the problem, the promise, the proof. Yeah, testimonials, and then the pitch. Look if you offer that in your sales page, or if you just tell a bunch of features.
Think about, how can I help these people make the best decisions for the situation? And your product isn't for everyone. My product, my mastermind isn't for everyone. My VIP day isn't for everyone, although I do think it's for anyone that wants to scale and make consistent income. Events drive sales. Sometimes, that means people do buy from you, and sometimes it doesn't. Both outcomes, you are serving your people.
Remember, people don't buy products or services. They buy a better version of themselves. They buy solutions to their problems. They want to see themselves become a better person, or their kids become a better person, or their family. Your job is not to convince them that what they need is what you're selling. Your job is to help them see that they're capable of a transformation that they are searching for, and you can walk with them and journey with them along the way.
Ready to master the art of selling through serving? Join our VIP webinar day on September 20th. If you want to quit worrying about feeling icky with selling and close the sale with integrity and empathy, I would love to help you, because it has made a difference in our business.
Struggling with feast-or-famine months in your business? In this episode we walk through the “consistency code” — practical systems you can use right now to get to consistent sales without living in constant launch stress.
You’ll leave with simple, actionable tactics you can implement this week to steady your income and reclaim your time.
✅The subscription model secret that's been working since the 17th century (and how to adapt it for your business)
✅How to set up evergreen funnels that sell for you 24/7 (even while you sleep!)
✅How to mix live launches with evergreen offers for steady spikes and long-term sales
✅How webinars drive sales
✅A one-step action to decide if your product is ready for evergreen
Recommended Resources:
VIP Day: The Webinar Sales System: Create, Market & Sell Without the Stress
Show Notes:
The Consistency Code - How to Smooth Out Sales in Your Business
Hey everyone, Kerry Beck here with Family eBiz, where we help you start and scale your online business and find freedom in your life. So you can do what you're called to do, what's most important to you, and where you are right now.
We are in the middle of a series on consistent sales. We have covered so many great topics. Today, we're going to be talking about the consistency code. How do we smooth out sales in our business?
Have you ever been on the sales rollercoaster? Oh, yeah, I got a lot of sales. Oh my goodness, there's nothing. And you have incredible months, and then other months you have crickets.
The reality check is volatility comes from relying solely on launches, and you're having to launch something every single month just to make a sustainable amount of income. We need to take a step back and look at some systems that you could put into place and jump off the sales rollercoaster.
We're going to talk about how do you build reliable, predictable sales and no more income whiplash.
This goes all the way back to the 17th century. There were publishers back there that were selling books and periodicals by subscriptions. You would sign up, and every month or quarter, you would be getting a new book, or a new book of the month, I think is what they used to call it.
The modern view of that with physical products, we can talk about something called the Dollar Shave Club. This is where they sort of bring back the razor blade subscription model. And every month, you get some new razor blades at a discounted price.
Another one are all these kid ones that you see all the time, and you can join up, and they get a little activity every month with the supplies in that box. So, a lot of people have gone to subscription boxes.
You can actually look at this, too, from a digital view. I have something called Gigi's Mailbox Club, and that is where you sign up, and every month you get a Bible lesson with... you don't get the supplies, but I give you the verse, the Bible story, the craft, the snack, and some extra things as well. And so that is in a members area.
Another thing that I do, basically, with Family eBiz is we have a mastermind. And so I have businesses like yours that pay me every month, and we meet in small groups, and we help each other out. We brainstorm things that can help. We look for strategies for your specific business, and how you can get to the next level.
The thing about the subscription model is recurring systems create predictability. Let me repeat that. Recurring systems create predictability. You can't rely on one-time launches forever. You will go crazy, and I actually tried to do that.
Every month, I had something new going, and then I decided to take a step back and find a new way. Because it was killing me, coming up with a new webinar every month, and which product, and after a while, they didn't really care. They were just getting on the webinar to get some information, and they weren't really buying.
This is maybe a mindset shift for many of you. You need to make peace with systems. Systems will offer stability. They do not stifle your creativity. In fact, they enable it, because you have a system in place, and you can be creative within that system.
Say goodbye to the launch roulette. That is an emotional rollercoaster. You're worrying whether this month you're gonna have enough money.
Consistent sales free you to focus on what truly matters, and that is serving your audience and creating solutions for their problems. And a membership or a subscription is one way that you can steady out your sales and have more consistent sales.
What is an evergreen funnel? It is an automated system that will sell your offer continuously, day in and day out. You've seen them. You go in, you sign up for something, and then they say, do you want to watch it tonight at 7 or tomorrow at 10 a.m? You click it, and the platform will figure it all out, and it will, at 7 at night, it'll send you an email with that recording, and it looks like it's live.
There is a lady named Gillian Perkins. She built a funnel that earned her $72,000 with a 4-6% conversion from cold traffic. She's an entrepreneur, a podcaster, a content creator, and a homeschooling mom of five.
She teaches these different business strategies so that people can find freedom in their life. Two platforms that she uses: ConvertKit for email and Easy Webinar for webinars. She uses a webinar to steady herself with an evergreen funnel.
Now, I want to have a caveat. You don't just go in and make an evergreen funnel. I personally believe you must launch your product, like a real live launch, three or four times. You've got to tweak it and find out what really works, get that webinar the best it can be so that it converts, and then you can turn it over to an evergreen funnel.
Live launches generate spikes in income and excitement. I just had one, Homeschool Superheroes. Oh my goodness, that group was exciting. We were playing bingo, I was giving away prizes, we had speakers that were phenomenal. That was a spike in sales.
But I can't do that every month. I can barely do it twice a year, but that is a launch, just like I launched my Raising Leaders, Not Followers course as well.
You need to launch something live before you ever put it in Evergreen. When you do this, when you launch live, your webinar is your lead magnet. Events drive sales. Your webinar is your lead magnet. You give it for free, and then you're going to sell something on the end.
But you do need to know your product. You need to refine your product. You need to know how to market that product so it converts. Just because you have it out there doesn't mean it's going to make sales.
Y'all know my coach, Amy Porterfield. This is exactly what she teaches. She believes live launches help perfect your messaging, and then she also teaches how you can take that live launch and turn it into an evergreen product.
She teaches webinars, because they work. They make sales. And if you're afraid of it, just say, okay, I'm gonna do one for 20 minutes, and that's it. It doesn't have to be an hour long.
For Amy, she does not have a lot of products. She sells her DCA course in September, once a year, and then she has an evergreen course, List Builder Society, and that is available all year long. And so that is what smooths it out.
For me, I do launch my Raising Leaders 3 times a year, and then I have backup things. I have some e-books and unit studies and things like that that I will sell that are available at all times.
What do you need to do today? I want you to pick one existing product or a plan product. Decide, is it ready to go evergreen, or do you need one more final live launch to optimize it? If you've never launched it, then you need to launch it.
Once you've launched it 3 or 4 times, you've tweaked it with how the whole funnel works, then you can turn it into evergreen. So, what is that one existing or planned product? And then plan your next step. Either draft your evergreen funnel, or schedule your final live launch.
Both of them need a good, solid webinar. And if you're not sure how to plan a webinar, I have a free tool for you. It is our 7-Day Webinar Action Plan, and you can get that at familyebiz.com/7-day-webinar.
Systems beat sporadic hustle every time. Subscription systems aren't new. They've created income stability for centuries. Let's follow something that's proven. Evergreen funnels automate consistent sales. Live launches can fuel evergreen success, if you do it thoughtfully, and you pay attention to how your marketing is.
So, build your business on a foundation of steady systems, not launch pressure. Your creativity and your bottom line will thank you.
Ready to build a stable webinar that converts? Join me for our VIP Webinar Day where I'll teach you all the moving pieces you need to know. A webinar isn't just teaching, and then at the end go, hey, by the way, I got this. There are so many little components that make the difference between a webinar that converts and one that doesn't.
Many people collect email addresses, but never see sales. This episode lays out three hidden reasons your list isn’t buying and simple fixes to convert leads into customers.
You’ll get practical steps — welcome sequences, messaging changes, and urgency tactics — that you can apply this week.
Discover:
✅3 hidden conversion killers
✅Why your messaging may be falling flat (and the fix that makes sales easier)
✅How to create urgency that motivates action without being pushy or salesy
✅Two simple ways to warm up leads before you ever pitch
✅My exact webinar bonus system that gets leads to buy on the spot
✅The trust gap that keeps your list cold—and how to close it fast
Resources Mentioned:
Show Notes:
Hey everyone, Kerry Beck here with Family eBiz, where we help you start and scale online businesses to find freedom in your life to do what you're called to.
We are in the middle of a series about making consistent sales. Some of y'all just want to make some sales. I get it. We've been talking about problems that we have in our business. I would say problems, I would say challenges, all right?
Hey everyone, Kerry Beck here with Family eBiz, where we help you start and scale online businesses to find freedom in your life to do what you're called to.
We are in the middle of a series about making consistent sales. Some of y'all just want to make some sales. I get it. We've been talking about problems that we have in our business. I would say problems, I would say challenges, all right?
One of the things I hear from y'all over and over are, why are my people not buying? We're going to talk about that and how you can fix it. Three different ways that you can fix it. Because you say, I have an email list, but no sales. I can't convert my leads, email list.
Well, let me tell you, we're going to talk about 3 hidden reasons your leads aren't buying, and some small fixes that can turn that around immediately.
I think I've told this story before about Sarah Blakely. She started Spanx with about $5,000 in her savings. She believed she was solving a real problem. She wasn't hesitated in demonstrating how this worked. In fact, she believed building trust with her future customers was the most important thing to do right now. Not to scale her business, but to build that trust. She would even go into the store bathroom to change, to build trust before scaling.
Spanx hit $4 million in its first year and continues to grow exponentially. So what did she focus on? Focused on trust with her future buyers.
Number one reason people don't buy from you is maybe they don't trust you. There is some trust factor that is missing. Without trust, those leads, that email list, is just gonna stay cautious, and they are not going to buy from you.
This is why I think there are two ways that you can build trust. One is a welcome series or a nurture series, and two are webinars. Webinars give you a chance to teach and give good value to your people before you ever offer them a product, and you also build a relationship with them over time. A welcome email series can do that also.
Do you have a welcome email series? What's in it? It doesn't include things that will build trust. I have to tell you, this is one of my goals in the next few months, is to rewrite some of my welcome series and my funnel, because I feel like I've got something new that I want to work on, but I need to really work on my email welcome series. Because I think there are other ways, many ways, that I could build more trust before I sell.
You see, a welcome series and a webinar, they help you serve your audience with value before you sell to them. It allows you to point out maybe some of their pain points and some solutions before you sell them the best solution.
Reason number two, the value just isn't clear. There is some kind of messaging problem, there's some kind of... they don't get the problem and the solution, or they don't identify and resonate with the problem. So they don't see their need for a solution.
You see, people buy on emotion, they justify on logic. Zig Ziglar used to say that. People buy on emotion, but they justify with logic. They need some emotional context, they need stories to where they can identify themselves, not a bunch of features. Oh, we got 6 modules, they each have 3 videos, you're gonna get these 4 bonuses. They're like, who cares? Give me a story how this is gonna help me.
Thomas Edison, you know, the inventor of electricity, or he sold electricity, he invented the light bulb. He showed the transformative value of that light bulb, because the light bulb was safer than a candle or a kerosene lamp, it was brighter, and it was cleaner than the gas lights they had. So he showed the transformation so people would buy electricity for his light bulb.
Your message should paint... now, get this, if you're multitasking, come back to me. Your messaging should paint a before and after vision that is so clear that they're not going to hesitate. You want to overcome any kind of objection and hesitation.
So, here are some questions to ask yourself. What problem are you solving? What transformation will your buyer receive? And then, is that what they need? Or is your product going to solve that problem? Is that really what they need or want? If they don't want it, you're going to have to back up and do some more emotional showing them the transformation. Because a lot of times, they think they want this, but they really need that. And so we need to make sure there's clear messaging on all of that.
Biggest thing, transformation. Do you have testimonials? If you have testimonials, you need to put them everywhere in your emails, and this is some of the thing I'm speaking to myself. That's what we need to put out there, so that people can see that others are seeing transformation with the products, or with the membership, or whatever it is that you're selling.
Number one reason. Trust is missing, number two, the value isn't clear, and number three, there's no urgency. You see, I believe you can drive action with your future customers when there are some deadlines and bonuses.
Have you ever put off buying something because you just thought you could get it later? Yeah, I even did it when I knew I couldn't get it later. Most of your people aren't buying because there's no urgency whatsoever.
Jennifer Maker had a craft summit several years ago, and I was like, oh, I'll just get that later. And unfortunately, I got it after the super price, and had to buy the early bird price, so I at least saved a little money. But it's because I didn't sense as much urgency as I probably should have. I thought I'll just get it later, and then I put it off too late and had to spend more money.
I'm gonna give you two more real-life examples where urgency makes all the difference. Let's just think, I know you may not be in the United States, but we have a tax filing deadline on April 15th. Millions of Americans know they need to file their taxes by April 15th, but what do they do for months? They procrastinate, and they say a majority of the files come in in the last 48 hours. Or, you're like me, I just file an extension so I can do it in October. I procrastinate there.
Those deadlines make a difference, alright? And without a deadline for your offer, people are just going to delay action, even if they really want your product. Like, I really wanted Jennifer's, but I dilly-dally to rail.
So what can we do? We can use something like a launch, where you have an open date and a close date. I just did Raising Leaders. It opened on a Friday, and it closed the following Friday. So you can do a launch.
The other thing is on a webinar, you can say, this is available right now for the next 24 hours, or I actually, on my webinars, I give them a special bonus if they buy before I finish that class. And for raising leaders, it's a $10 Amazon gift card. Yeah, it's money out of my pocket. They're spending $197 for this course. And if that $10 card will help them, and I explained why I'm giving them that. It's because you could buy a classic book, you could buy a learning toy. I give them specific ways they could use it.
But, it was just a week and a half ago. I had two people. They bought on that course, bought on that webinar, on that masterclass, and I sent them a $10 Amazon card. Or, with the webinar, another thing that you can do is offer a 24-hour bonus. That's a fast action bonus. Hey, you order... if you buy now, you're going to get this bonus that no one else is going to get. So, deadlines are good. They create urgency and some scarcity.
Another one is Disney. Real-life example. They had a vault in the 1980s to the 2000s where you could get VHS, okay, some of y'all may be too young to know what that is, is old videotape, or a DVD movie. They were in the vault. But most families would just go, oh, well, I'll just buy it later. When I need it.
Well, you know what Disney did? They rethink, they changed their mindset, and they changed their customers' mindset. They started putting out special edition movies with bonuses, and it was limited. You can only get this special edition for the next... for this month, let's say. And parents rushed to buy that movie before it returned to the vault, where you couldn't get it anymore. Their sales skyrocketed.
How can that apply to you? You can combine a limited time availability with an added bonus. That's what I do with my launches, with my webinar classes. You can only join Raising Leaders, Not Followers, three times a year, and this is one of those times. I have people in there going, will you open this again this year? I'm like, no, it will be 2026. And really, right now when I'm recording this, this is August, they can't join again until March. So however many months that is, that's a lot of time to wait, if it is something that you're interested in.
Some other things, a replay deadline. Maybe you offer a replay, maybe you don't, only to people that ask, but that replay deadline, this is only available till now, and then it disappears. That replay is what's going to sell it, because it's the webinar that will give good value, build trust, build value, show the value, and yet give a deadline, so they have to get it now.
So those are the three things. Reason one is lack trust. Reason 2, there's a value messaging problem. They don't see the value, and reason three is you have no deadline, no scarcity or urgency.
Without that urgency, even a high-value offer, tons of value, they know they need it. But it'll get ignored because there's no urgency. So deadlines, plus bonuses, and a clear call to action. You've got to tell people exactly what to do. In my emails, I'm like. Click here to sign up now. I tell them, in my sales page, click here, or in my webinar, look at the chat, click that button, I tell them exactly what to do. That is a clear call to action. And that excites your audience.
When you have small, time-sensitive incentive, that can inspire them to action.
So what I want you to do today, or this week, I want you to look at your products, your launches, your email sequences. Pick one. Pick one funnel, maybe, one product. And see how you could launch it in the next month or two. And I would encourage you to use a webinar and a series of email sequences. Webinar plus email sequences do wonders.
And so, look at that funnel, and then how can you add urgency? Where is one place, one way that you could add a deadline, and if you do a webinar, that's real easy. Hey, this is only available for the next week, or two days, or whatever, or add a bonus that is a limited time bonus. What could you add? Leave something in the chat and let me know exactly what you decide. What's that one product, and where are you going to add urgency?
Remember, events drive sales, so test it. Once you get that up, set up a webinar, and have people sign up, and get going on that.
All right, we are teaching, well, two things. I have a 7-day webinar action plan, completely free. It'll help you organize your whole webinar, and even a day in there to actually give the webinar. So, you've got plenty of stuff there. You can go to FamilyEbiz.com/7daywebinar. It's in the show notes, and then I am teaching a VIP day all about webinars. Super excited, because we've been using webinars since 2006, I think. Wow, that's almost 20 years!
But webinars work. They drive sales because they are events. Just think, when you go to a convention, people spend money there because they're at an event, and they're all excited, and they start to see, well, how this can help them. So please join me with the VIP webinar day. I can't wait to share some of the things that have worked, and some of the tweaks that we are making right now. I saw some really cool things that I am going to be putting into practice to get people on that live webinar. And I'll share it with you at the VIP date.
I am Kerry Beck with Family eBiz. We'll talk to you next time.
Too many business owners try to sell to everyone — and end up reaching no one. In this episode, we’re breaking down how to identify your marketing to target audiences so you can stop guessing and start connecting with the right buyers.
You’ll discover how narrowing your focus creates clarity in your message, confidence in your sales, and consistent growth in your business. Real stories, simple strategies, and proven steps will guide you in finding the right people who are already waiting for your solution.
✅Why selling to everyone is the fastest way to stall your business
✅Why JCPenney lost billions trying to appeal to everyone (while Target doubled down and thrived)
✅The simple 2-question survey that becomes a goldmine for conversions
✅How to create a customer profile that practically writes your sales pages for you
✅Why webinars are the secret weapon for pre-qualifying your best buyers
✅My exact process for narrowing your niche without losing sales
Recommended Resources:
Show Notes:
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale their online businesses, giving you strategies so you can be successful and find freedom in your life to do what you're called to do.
This is our second episode in the middle of a series on consistent sales. How do you make consistent sales? Last time we talked about it's not the traffic, it's your sales conversion. Hopefully, if you didn't get that, go back. Some of you do need more traffic, I understand that, but some of you need to rework your sales pages, or your events, or whatever you're using to sell your product.
Today, we're going to talk about stop guessing how to sell, or more importantly, what to sell. I want to help you find the right buyers for your product.
Not everyone is your customer. In fact, the fastest way to fail your business is to try to sell to everyone. We want... well, we don't want to lose anyone. Maybe that person will buy, maybe that person will buy, so I'm going to try to sell my product to everyone.
You see, businesses thrive when they know exactly who their buyers are. They create products, and they market those products just for that segment of the world, of the audiences out there.
Let's talk about how can we narrow our niche. It's been said, the tighter the niche, the more you get rich. The power of narrowing it down. Who is your audience?
Let's take a look back, just 15 years ago, 2010, we had two stores, retail stores. We had Target and JCPenney. In the early 2010s, JCPenney's tried to be everyone, be everything to everyone. They had generic pricing, they had a broad appeal, and you know what happened? Their sales tanked by billions.
On the other hand, Target doubled down, and they found a specific audience. I actually remember these days, because they went from just t-shirts and, like, cheap clothes, sort of, comparable to Walmart. They said, we are going to focus on women, moms, that are style-conscious, but want something that is affordable. And they doubled down on that, and their sales grew.
You see, they knew the power of finding and narrowing their niche. The broad audiences dilute your message, but specific audiences can convert. Target went all in, they brought in lines, they brought in designers, and they also made it affordable. These were people that couldn't just go get designer clothes for $500, but they could pay $35 for it. They really looked, and they knew exactly who their audience was.
This is a mindset shift. We sell to who? This little group, not everyone. People don't buy products. They buy solutions to their problems. If you don't know who your audience is, then you don't know what their problem is.
Who has the problem that you're solving? You have to know who it is so you can position your product as the solution. Instead of asking, how do I sell more? That's what most of you are like, I gotta go make another product, I gotta go make another product. Instead of, how do I sell more? Who am I really selling to?
I had to do this in my homeschool business. I have things that pretty much any homeschooler could use, but I had to really narrow down. One, I narrowed down to the Christian homeschooler market. Two, ones that were overwhelmed and wanted to add more purpose, they wanted to know their kids were going to be okay when they graduated. That's when I began my flagship product of raising leaders, not followers. It is not for everyone. It is not cheap. It's $197. I had to narrow down who that audience is and then show them the transformation.
You've got to listen to your audience. Tip number one, listen first with surveys and replies. When I launched, or before I launched, Raising Leaders, Not Followers, about 3 years ago, I did several things called validation calls. I got on Zoom with people that had done some of my Raising Leaders work before, and I asked them questions and I listened. Then I used their vocabulary when it came time to talk about the transformation. I didn't use mine. I used real, live homeschool moms out there.
Have you done any validation calls? How could you do this? You could start a two-question survey. Super simple. What's your biggest struggle right now with losing weight? With budgeting my money, with getting my kid's attitude in line. What is your biggest struggle? What would solving that mean for you? Those are just two of the questions that I asked.
If you get answers to these questions, that is a goldmine for you to be able to convert your readers, your listeners, your watchers into buyers. You want to use their language, and just let them reply to an email, or set up a quick little Google form.
There's a man named Ryan Levesque. He has the ASK method. He built a multi-million dollar business by starting with quizzes and surveys. He wanted to find out what each group's problem is, and then speak directly to their pain points. That's an advanced way, but segmenting your list.
I have moms that I can pull up that are all into, I need help with attitude. I have some that need help with character. I have some that need help homeschooling. I have some that need help planning and organizing. When I segment them or tag them in AWeber, then I can send them specific emails, specifically to their pain point. That's what Ryan Levesque did.
When you understand their pain point, your webinars and your sales pages practically write themselves. Especially on a webinar. I start out on my webinar first thing after I've said, here we are, and here's what we're gonna do. Quick win. I find whatever their pain point is, and in 5 minutes, I give them a little activity that they can do, that they can get a quick win. If you don't know that activity, then you need to start using it immediately.
Number two tip. Create a simple customer profile. I highly encourage you to know your customer inside out, but for those of you that are just starting, or maybe you're going to go a different avenue. 3 to 5 traits. Don't overcomplicate.
You want to find out who your best buyer is? Some things you might ask: what's their age? What's their family situation, their work situation? What is their biggest frustration or challenge, and what transformation do they want to see in their life, in their work, in their family, wherever?
Henry Ford, who founded the Ford Motor Company, he built the Model T. He did not build it for every family in the United States. Rich people could go buy a Cadillac, or whatever was out there, a Rolls Royce. He didn't build just a car. He built a car for the average American family. They needed something affordable and reliable, and that's what he did. He focused on one clear customer, someone that didn't have maybe as much money as the rich people, and someone that wanted something reliable, and he dominated that market.
You need a clear profile of who your audience is, and that will guide you into what products to create and what messaging you're going to use. You've got to know your customer, and if you don't know that, you need to know that before you ever create products.
Some of y'all are... I got 10 products and I'm not making any money. Pick one of them, figure out who the audience is that this product solves a problem for, what is the problem, and just go all in trying to sell that for the next 2 or 3 months.
I personally love webinars. I call them masterclasses. This is a way we can pre-qualify the buyers. Just think about it. If you go to a webinar, masterclass, whatever you want to call it. And you register, you show up, and you stay to the end. Are you interested, or just sort of, I don't know. Yeah, you're highly interested!
A live event isn't just for selling, it's for filtering your best buyers. I did some webinars in the last couple weeks, and I had people show up. I had people apologize for not being able to stay till the end, can you send me a replay? They were all into this.
Just think, I have a chance to build trust and give value for 30, 45 minutes. Then I can sell them, but I'm not just selling them. I am serving them, and I'm giving them a solution. If I listen to someone to the end, I'm probably interested, like, can you give me some more help? You're not selling, you're serving, and you're helping them.
Webinars or online events help you build trust, but also offer urgency. And you find exactly your right buyers. You get someone on live, they see who you are, they see how you teach. You can pre-qualify who your buyers are just by using a webinar.
I've got a couple exercises for you to do. Number 1, write down your top 3 buyer traits. Write it down right now. When you finish this, write that down. Then think, where are these people hanging out? How can I serve them better?
Some of y'all have told me, no one ever replies. Well, you don't give up. You keep going. When I first looked for some feedback, no one replied. Did I give up? No. I moved from email to DMs on social media. And that's where they work. Maybe get in some groups, and don't sell anything, you are doing research.
Go find where they hang out on YouTube, or Instagram, or social, or do you have some people on your email list that you can actually talk to? You need to get your three buyer traits, go find those people, and find out what their problem is, and how your product can solve your problem.
Remember, don't sell to everyone. Use surveys to listen to your people. Create a simple profile. Use webinars as a buyer filter.
If you are in my Facebook group, share your buyer profile inside the Facebook group. I would love for us to start sharing and see who you could connect with. Maybe someone else has a similar buyer profile, and you could collaborate with them. Tag me when you put that on that Facebook post as well.
Get the 7-Day Webinar Action Plan: You can go to familyebiz.com/7-day-webinar for a step-by-step plan that gives you one page with all seven days, and then some pages that you can fill out the information that you need for that day.
All-Day Webinar Training: In September, I think it's September 20th, whatever that Saturday is, I am going to be doing an all-day training on webinars. Many of you have asked me for help on webinars, or master classes, or workshops, whatever you want to call it. I'm going to show you why it works, how you use it, how to set up your webinar, different kinds of email and follow-up as well. You can go to familyebiz.com/VIP-webinar and go ahead and sign up for it.
I'd love to get to know you. I would love to help you. I would love to help you increase and be able to finish strong in 2025. Get consistent sales.
Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.
So many entrepreneurs believe traffic is the solution to their sales struggles. But the truth is, traffic isn't a problem—increasing sales conversions is. In this episode, Kerry shows how to shift your focus from chasing clicks to creating consistent sales.
You’ll discover:
✅ Why traffic isn’t the real obstacle in business growth
✅ The timeless sales lesson from Sears that still applies today
✅ How one entrepreneur made $18k with just 500 subscribers
✅ 3 proven conversion boosters that increase yeses
✅ Why live webinars are one of the best tools for trust and urgency
Ready to take action? Grab the Business Marketing Roadmap mentioned in the episode and plan your next sales success!
Mentioned Resource:
Show Notes:
Hey everyone, Kerry Beck here with FamilyEbiz, where we help families start and scale their online business to find freedom in their life to do what they've been called to do. To enjoy their family, to enjoy their friends, or whatever, serve those around them.
We are kicking off today a new series. It is all about consistent sales, and today we're going to be going through consistent sales. Do you make consistent sales? If not, hopefully over the next 5 weeks, you're going to come up with some strategies that you can implement like this.
Pretty simple. I'm going to share one of those today, because a lot of you are saying to yourself, if I just had more traffic, I'd make more sales. Well, honestly, the truth is traffic isn't the problem, maybe conversion is.
Some of you need more traffic, but some of you need to learn, when they land on your page, how do we convert them into a sale? Oftentimes, we're all good about all the freebies, but we just get freebie seekers. We're not really finding people that are buyers, because we really maybe don't know how to convert them.
So today, we are going to start with conversions.
I'm going to go all the way back to the 1800s with a company called Sears. I don't even know if some of y'all know what Sears is. I grew up… we, this is in the 60s, we got the Sears catalog before Christmas, and you could circle the things that you wanted for Christmas, and that would begin our Christmas list.
Well, Sears actually, back in the late 1800s, realized it wasn't how many people saw their catalog, it was about making it easy for the customer to say yes. Do you make it easy for your potential customer to say yes?
In fact, here's what Sears did. They started adding detailed descriptions, guarantees, payment options, things that built up trust and eventually increased their conversions. Here's a few things that they actually wrote in the catalog. "Our illustrations and descriptions enable you to order intelligently. In fact, so that you can tell what you are getting as well as if you were in our store selecting the goods from our stock."
They wanted their descriptions and their images in the… it was a paper catalog, but let's just transfer it on to online. They wanted that to make you feel as if you were standing right there in the store, looking at that product itself.
Sears didn't just send catalogs, they built trust with accurate descriptions, visual fidelity, risk-free guarantees, and consistent pricing. They offered, like even a sewing machine for 2 years. If you wanted to send it back, you could send it back. They had guarantee or warranties on the products that you bought through the catalog.
These tactics turn skeptical buyers, they're in the catalog, they're not so sure, all of a sudden they gain confidence, and they trusted Sears, showing it's not always about reaching more people, but making the experience more yes-worthy.
What's the application for you, online marketer? You don't necessarily need more people at your door, you need more people saying yes. How are you building trust, and how are you resonating with the people that land on the page? Can they see themselves in using that product and seeing the transformation?
Another illustration is current. Her name is Jan Ditchfield. She was a former fundraiser and revenue strategist. She launched her first digital course with about 557 email subscribers and a very modest social media following. She had, let's see, 1,689 Instagram followers.
Well, she had a very small audience, and in her first launch of this course, she made $18,425 in sales from 29 people enrolling in her course. No ads! That is a very small list. If you have a small list that's 500 or maybe under 1,000, you can make money.
You see, this lady, Jan, her early success paved the way to making over $145,000 in revenue and eventually having a six-figure income. This is a powerful truth about small list. It is something that I say, but also my coach and mentor, Amy Porterfield, says as well. And it's not about how many people are on your list, it's how deeply you connect to them.
Are you connecting with them? Are you just sending them offers all the time? How do people know that what you're going to offer them is going to give them the transformation they're looking for? When they see that value, they're willing to spend money on it. So I think a lot of this is your mindset shift.
Sales is not just clicks and money. Sales start with serving your audience. You've heard me say it over and over. Serve before you sail.
Now, I'm gonna tell you, I personally think the easiest way to do this is with webinars. I used a webinar just last week. It was my Racing Leaders, Not Followers. For those of you that aren't familiar with me, I have a homeschool business, so that's more of a niche-type business. It's not all about online marketing or selling to them.
But a webinar allows you to teach first, give really good value. You present with them the next step, which is your offer. And so I taught them about homeschooling with purpose and intention, and then at the end, so that was about 30, 40… that was about 45 minutes.
And then, I know some of them would want more. I can only include so much information in 45 minutes, so I offered them my Raising Leaders, Not Followers course. And within that webinar, I had two people spend $197 each on a homeschool course. I have a lot of homeschool businesses, and they don't spend money. It's all about how you set it up. It's all about how you build trust. It's all about how you serve your audience, and then you can sell them something that they see the transformation.
And so, that's what happened to me last week. It was August 15th. And, I did… I normally don't make many sales on a webinar. It's usually after that, and I've talked to them about different things. So, I want to give you a few tactical conversion boosters. Number one.
Tactic #1: Fix Your Sales Page
Your sales page. Use your sales page. If it is not making sales, you need to look, one, does this really even affect the person's problem? Does it help their problem? And then, I think it's important that you tweak it.
You made your sales page. It's not converting for a reason. I have to tell you a story. A little over a month ago, I opened our shopping cart for Homeschool Superheroes, and that first week, I was hardly… Hardly anyone was upgrading to VIP, so they were coming for the free ticket, but not the paid upgrade to VIP.
I spent about 3 or 4 hours rewriting the headline in the first little section that, more than likely, everyone's going to read through those first few sections. So I changed it. And I made sure that the reader could see themselves in whatever I was saying, so that it resonated. What I was writing on that page resonated with the reader. I also made sure I was focusing on benefits and not features.
And you know what? That weekend, I started making consistent sales for the next several weeks. Consistent sales. And I believe some of it was based on tweaking my sales page. Does your sales page convert? If you know it converts, then you can go on and increase those sales.
Tactic #2: Live Events Are Best
Now, I will tell you, tactic number two, sales pages can't answer all the objections in real time. But an event can. That can be a webinar. I love webinars. I believe live is the best. It converts better than any automated class or replay.
In fact, right now, as I am recording this, I decided that I would offer another live class tomorrow, because I believe it will sell this course. The course is only open for a few days, and so I will be offering another masterclass I.e, webinar.
There's a book called How… this is put out by Dream Life Lab, and they actually have done research saying there is superior impact of live webinars, because it naturally has a chat in it that you can go back and forth, and a Q&A, so you can immediately address any and all of the objections that people have. Compared to a pre-recorded video, you might cover some of the objections, but not necessarily everyone on that particular webinar.
So… Events drive sales, and I believe a live event is better than any type of event. Now, another, suggestion is Russell Brunson. He talks about high-converting webinars, and he says, if you want to do a good webinar, you need to find one major objection and address it early in the webinar. Just address it straight up, so that they are like, yeah, that is my problem. All right, and then you'll move into that Q&A and even dive deeper into some of their objections.
Tactic #3: Use Scarcity and Urgency Ethically
Okay, so, number one tactic, use your sales page. Number two tactic is live is best. Number three, scarcity plus urgency, doing it ethically.
So what do I mean? We need to offer scarcity and urgency. And again, events drive sales. You can have a flash sale, and it ends, and that flash sale may have discounted the price, or maybe has extra bonuses, but when it's all over, it's over.
I'm gonna go back to homeschool superheroes. When last week, on Saturday, was the last day you could get, basically, the event price of $40. On Sunday, it went up to $75. I've already had two people email me about, can I get that discounted price? All right? And so, events drive sales, and having scarcity, like, you're gonna pull links away, or urgency, you better sign up by this time.
So… Flash sales is one way that you can do it. Another way is webinars, because it just naturally… it's a live class. I always offer a fast action bonus, so anyone that bought, like for this one, anyone that bought my course during the webinar got a $10 Amazon card. And we know homeschoolers have things in that Amazon cart, and so it's an easy win. They feel like they're saving money.
I mean, you can do whatever you want, but that's my fast action bonus. All right, and a webinar provides urgency for live attendance, because you're going to get something special, maybe bonuses, and limited time replays.
Think about it this way. Back in the day, before we had this and everything else, and all the YouTube videos and Netflix. If you went to an early movie showing, like it was going to happen early before the rest of the world, you had to attend at a certain time in a certain place, and that created buzz and taking action. Webinars work the same way. They work the same way for digital products. Show up live, and here's what's going to happen.
So… Tactic one, use your sales page. Tactic two, live is best. And tactic three, use scarcity and urgency to get people to move quickly and take action.
So what I want you to do, I don't want you to just chase a bunch of clicks. Clicks don't mean that much. You want them to click and buy. You want to convert them. So I would encourage you to pick one sales page, just one. That you're going to work on for the next 4 or 5 weeks, or one webinar registration page. Tweak it today.
Tighten your message, add a benefit-focused headline, like I did for Homeschool superheroes, and clarify what is the next step. Tell them what to do. So many people don't tell their reader what to do. So you want to tweak. Pick one sales page or a webinar registration page that you are going to tweak today.
The key takeaway here is that traffic is just noise without conversion. Events, flash sales, webinars are your bridge from an interested visitor to a happy customer. And I believe a live event is the best way. You actually get to visit with the people that are actually on there.
Now, I will tell you, this is just the beginning of consistent sales. You have got to look at your conversion and find out why it's not working. Tweak that sales page, tweak that webinar registration page. And I will tell you that next week, we're going to talk about why people don't buy. And how to fix it with a power of a well-structured webinar or well-structured flash sale, why they don't buy, and how you can fix it.
Want some help looking at the overall big picture of what you're doing? Grab my Business Marketing Roadmap to help you plan out the next quarter and your next month.
If you've ever put off launching your idea because it wasn’t “ready”, this episode is for you. Kerry shares powerful encouragement and real-life examples that prove imperfect action is the secret to building momentum—and a business.
✅ Why most people fail from never starting (not from taking action)
✅ How Pat Flynn made $7,000 his first month with an ugly, basic study guide
✅ The MVP mindset that gets you launched faster than 6 months of planning
✅ Sarah Blakely's $5,000 pantyhose hack that built a billion-dollar empire
✅ Why confidence grows from action, not preparation
✅ My challenge to help you take imperfect action this week (even if it feels cringe)
Free Resource:
FamilyEbiz Blueprint: Guide to Online Business
Show Notes:
Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.
We have been talking about confidence mindset and the value of what we offer. Today we're going to sort of wrap all of this up about launching your product because a lot of people are afraid to launch or to market their ideas. We're going to talk about something that's really important - it's called imperfect action. We'll talk about what this is through this episode.
Because what happens is a lot of us get launch paralysis or action paralysis. You keep putting off that launch because it's not ready yet.
The truth is, most people don't fail from action, they fail from never starting. So if you have not pulled the trigger and gotten your stuff out there, this episode is definitely for you. The longer you wait, the harder it gets.
This episode is going to give you permission to launch before it is ready and before you feel ready. In fact, I have launched products that aren't even created because I was like, well, why am I going to create them if people don't end up buying them? I want to make sure I had a group of people ready for that particular course or product.
There's a guy named Pat Flynn. He started Smart Passive Income after losing his architecture job. He launched a very basic study guide when he started - nothing fancy or flashy, just useful.
I've done a lot of those. If you saw some of the things I launched especially 10 years ago, they're ugly, but they have content. Well, Pat Flynn made $7,000 the first month, and now he runs a multimillion dollar business.
What is a lesson we can learn from him? Messy first offers can turn into something huge. Messy is good because you can learn from whatever your mistakes are, and believe me, I have made plenty.
I was reading in my 5 year journal that a year ago I was running Homeschool Superheroes that week. I was like the tech was not working. It was taking 5 hours when I pushed the button to make something live, and it would be 5 hours later, and yet I pushed through it. I talked to those people. It was messy, it was falling apart, but I found some solutions. And after day 2, we got going and we were just fine.
So let's have an MVP mindset. What does MVP stand for? Minimum viable product - just the minimum of a product that is viable.
You don't need a full course or a website to start. Actually, most of your email service providers have landing pages that you can make. Maybe not even sell something - let's just launch a landing page, a freebie or a beta round of a product that you want to sell, because action creates clarity, action creates confidence.
The earlier you launch, the faster you'll get feedback and growth. As I mentioned this guy a couple weeks ago, I couldn't think of his last name - Dean Kennedy, one of his phrases is "good enough is good enough." I've talked about that. Fail fast.
If you're going to fail, fail fast, learn your lessons and move on. Think about baseball players - a good baseball batter, I think their average is in the 300s. That means 3 out of 10 times they hit the ball. 7 out of 10 times they don't get on base, they strike out, or whatever. So remember, you just want to get out there and get going.
Another example is Sarah Blakely. She is the founder of Spanx. She started with about $5,000 savings.
But let's back up a little bit. How did she even get this idea? You know what happened - she had to go to an event, and she did not have the proper undergarments for her white slacks that she was wearing. So she got out some control top pantyhose and cut off the feet and used them. That's what I call creative.
She didn't have any fashion background, no business training. Then she made prototype after prototype, she pitched to stores. She even wrote her own patent. She is the youngest self-made female billionaire so far - that speaks volumes. She is in most all major stores today.
So did she do it right? Did everything fall into place? No, but she took action.
So your first launch, or maybe your next launch mindset, is this: stop aiming for perfect launch, aim for your first launch, aim for imperfect action. It doesn't matter. Just get something out there.
People do not remember version 1.0. They remember the transformation that they had with whatever that course or product or ebook, whatever it is that you're giving. It is better to launch messy than stay stuck planning forever. That's action paralysis.
Confidence grows from action, not from preparation. You've got to pull the trigger, and that is what will grow your confidence. So you need a minimum viable product (MVP), and then you need to get the mindset - it's not going to be perfect. Fail fast and just get something out there and then grow from there.
Any type of imperfect action is going to move you further to success.
So here's what I'm going to challenge you to do: Launch something in public, even if it feels cringe. You got to get something out, maybe in the next week.
Use any feedback that you get to improve. Your audience will love helping you on this journey. Celebrate every sale, every sign up - it's proof you're in motion. Put it in that wins folder that we talked about a few weeks ago, and then refine forward. Learn from your lessons and move forward.
So this week, I'm going to say create a simple launch outline - no fancy funnel, no perfect graphics, just something real. Share it publicly. It can be a landing page, it can be a presale, it could be just a simple blog post wherever, and use your email service provider. If you don't have a website, just use it and get started.
Imperfect action builds your business faster than 6 months of planning. Imperfect action builds your business.
Thank you for spending time with me. If you're afraid of launching, I got you. It is sometimes a scary thing. Leave something in the comment, or share this with a friend, and y'all talk about how you can take imperfect action over the next week and begin to grow a real business.
If you’ve ever thought “I doubt myself” right before launching something new, you’re not alone. This episode is for you if you’ve poured your heart into your offer—but deep down you still wonder if it’s good enough, if anyone will buy it, or if you’re even “qualified” to sell it. Carrie shares her own struggles with imposter syndrome, how she overcame it, and how you can build confidence that lasts.
You’ll learn how to validate your offer even if you’re just starting out. You’ll also find out why confidence—not certifications—is what your audience really needs from you. Hear real-world strategies for transforming your mindset and sales messaging.
✅Why most qualified people feel like imposters (and it's not what you think)
✅The "founding members" strategy I used to validate my course before launch
✅How to shift from features to transformation in your messaging
✅How $50 in sales from a stranger changes everything
✅The simple reframe that took my sales page from crickets to conversions
Resource Mentioned:
FamilyEbiz Blueprint: Guide to Online Business
Show Notes:
Stop Letting Imposter Syndrome Make You Doubt Yourself
What are some strategies to stop doubting yourself when launching your offers? Let's be honest, the struggle is real, entrepreneurs. You are busy. You've poured hours, maybe even months into creating something, but deep down there's still this nagging feeling. What if it's not good enough? What if people don't get results?
I can relate. That is how I felt before I launched Raising Leaders, Not Followers. I knew it helped because it had changed the way that I homeschooled. But I still had that little nagging feeling deep down inside.
Dr. Valerie Young - and this is the coolest story - I was researching for this podcast episode, and Valerie came up, and I'm like, "Oh, my goodness, I know her!" I just messaged her on Facebook. She was at Wimbledon back in 2008, almost 20 years ago. That was the first mastermind that we joined with Yanik Silver.
She is the author of "The Secret Thoughts of Successful Women," and she explains how most qualified people often feel like imposters. They underestimate their value and their credentials. They believe, "Oh, I just need one more certification, or just a little more experience before we're allowed to help people." And that's just not true.
She says many people who suffer from imposter syndrome don't feel worthy of success even when they've earned it. In one of her talks, she was talking about a Harvard graduate who was working in a respectful leadership position who still felt like a fraud. Not because she lacked value, it was because she doubted her ability to deliver it.
It goes back to this mindset within ourselves. What she had was changing people's lives. It was her confidence in delivering that.
You might feel like your offer, your course, your product isn't worth money. I have seen so many of you price things at like $5, and I'm like, "at least $15 or $20 if you went to the time to create it." People are like, "I'm in the homeschool group, and they just don't spend money, so I can only charge $5 or $10."
I sell a homeschool course for $197, and it sells. That speaks volumes, and it did take me some time to build that confidence and be able to do that. But there were strategies, and I'm going to share one of the things that I did before we launched it.
The first thing I want you to consider is validating your product with an imperfect launch. It does not need to be perfect. What you want to do is test it with real people.
I was looking for founding members. I figured if I could get 10 founding members to get this course - I may have even sold it to them for half off - and if I could get 10 people to work with me for about 6 weeks before I launched it, I could get feedback from them. They could try it. I could get testimonials from them as well.
You'll find out what resonates with your audience, where they are getting stuck, what results they're already getting. And this is proof of your concept. Once someone says "this helped me so much," not only are you helping them, you're giving yourself more confidence.
It's been said that startup founders all struggled with imposter syndrome, but as they started to make sales and had people following them, their imposter syndrome faded. So just a few sales, some DMs with results, people thanking you - that imposter syndrome can reduce.
Sometimes we can feel down, and we're like, "I'm not sure, no one bought it." But then all of a sudden a stranger buys it, and then another, and then they leave positive feedback. It changes everything.
You can't fake traction. Even $50 in sales from someone you don't know tells you something's working.
It's not about raking in thousands of dollars. It's about real people getting value from what you offer. We want to change our messaging from just telling them what it is to showing them the transformation.
What's the difference between features and benefits? Feature: "You'll get 5 video trainings, 3 PDFs, and a checklist." Well, why? Who cares? Why would I buy that?
This is a benefit or the transformation: "You'll stop wasting time every week figuring out what to post and finally have a consistent content plan." See, "I stop wasting time" - that would be awesome.
You want to position your product around transformation. I always say, lead with transformation, then tell them what's inside your product.
Use your own story. If you don't have any testimonials, use your own story. When I first started talking about leadership education and raising leaders, not followers, I could tell my story because it changed the way we homeschool. It gave us purpose and intention, and I wasn't just wasting time homeschooling, and my kids were prepared or more prepared for real life.
Even if you're brand new, you can give the before and after, and how it has changed your life. That is valid, and that is proof. People buy outcomes, not just features.
Here's what I want you to do. Send one message to someone who you think would be a perfect fit for your product. Ask this person if they would be willing to give you feedback. Let them know you want to improve this product with their help, that's all.
You don't need a list of 10,000 people, just one or two people that can share the transformation that your product offers them. You don't need millions of people. You just need to take the next step.
Ready to stop doubting yourself and build unstoppable confidence in your offers? Listen to the full episode
Ever feel like you're not qualified enough to launch, teach, or lead—even when you have the experience to back it up? You're not alone. In this episode, we're unpacking overcoming imposter syndrome and how it's silently holding back brilliant entrepreneurs from taking bold action in their businesses.
We’ll walk through what imposter syndrome really looks like and practical ways to push back with truth and strategies so you can serve your audience with confidence.
✅Why even Meryl Streep and Jennifer Lopez struggle with feeling like frauds
✅Why perfectionism and busywork keep you stuck
✅The biblical truth about speaking life to your soul (it's not new age - it's neuroscience!)
✅How to create a "wins folder" that instantly shuts down self-doubt
✅The 30-day truth statement practice that literally rewires your brain
Grab the resource mentioned in the podcast to help shift your mindset and step into your calling with confidence.
Resource Mentioned:
Show Notes:
Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so they can have the freedom in their life to do what they're called to do. We are going to be talking about calling today and over the next several weeks.
We are talking about confidence in our business, and another word we use for that is imposter syndrome. Some of y'all are not putting things out because you want it perfect. Some of you are like, just keep doing busy work and never get where you want, because you're just wondering, "Who am I to be doing this? I'm not good enough, or I'm going to fail, and everyone will know I'm a fraud."
This episode is for you if that is something that you have faced, and I want to tell you pretty much all entrepreneurs go through this. I know I still at times do, and it's like, why are they buying this from me, and yet I know it helps, and I know it works. And yet I still question myself at times. So you're not alone.
In fact, imposter syndrome shows up most often in high achievers. And if you're trying to have an online business, you are a high achiever.
Did you know people like Jennifer Lopez have talked about this? I mean she sold millions of albums, and she still questions herself, and Meryl Streep. How many Oscars has Meryl Streep won, and she's like, I think they're going to figure out I'm a fraud and come take these all back.
It's because people that are high achievers care deeply about whoever it is they are serving. They are pushing into new territory like you. So let's normalize this and give practical ways to fight back with truth.
Naomi is typical of a person that's getting started. I was looking at research from University of Queensland and Imposter Syndrome Institute. She has years of experience in her field, a proven track record, small but growing audience on the edge of creating something big, launching a premium course that could easily bring her $25,000 a month.
But every time she gets ready to pull that trigger, that little internal voice in her head is saying, "I'm not expert enough. Who do I think I am?"
So what does she do? She tweaks her website a little more, creates a new logo, signs up for a new course, and she never launches. Or maybe she launches, but she launches small and she doesn't go all the way.
You might be able to relate to that. And I just want to tell you right now, if that is where you are, you are doing a disservice to that small but growing audience. They deserve your help. They deserve whatever it is you know at this point in time. You're withholding help from them that could get them further in whatever it is.
Entrepreneurs like Naomi, according to the University of Queensland, are losing an average of $300,000 a year in potential revenue because of mindset blocks, especially imposter syndrome and perfectionism.
One idea that I personally use is, I speak truth to my soul. Y'all may go, "That's new age," y'all know I'm a believer, I'm faith based. No, it's actually in the Bible as well. There's a man named David. He was a king back in the other days, and he would speak to his soul and speak truth.
What is that negative thought that you need to replace? "I'm not good enough." We need to flip it on its coin and say, "I have this information that has changed my life and others. I need to get it out there."
I would encourage you to write down whatever the 2 or 3 negative thoughts are, and then write a truth statement the opposite of that, and say it out loud every morning for at least 30 days.
Did you know there's a thing called neuroplasticity? It can change the way you think. You grow new brain cells every night. And so if you are saying these words, and I believe it's important to say it out loud, then it will become a part of who you are, and it will literally change the way you think.
There are scientific studies. Carolyn Leaf is an expert in this. She's a neurosurgeon, I believe, and she has done so much research. I encourage her book "Switch On Your Brain" by Carolyn Leaf.
Another thing that you can do is create a wins folder. What do I mean by that?
Go and take screenshots of testimonials or emails that people have sent saying, "Oh, this was so helpful," and maybe milestones that you've hit. Put it in a folder when you sold your first product or your podcast downloads, or how many attendees you had on a webinar, that type of thing.
If you have kind DMs or comments from your community, put all of that in a folder. Every time that little voice of doubt creeps in, go to your wins folder and start seeing the truth about your impact.
You're not a fraud. You're a work in progress who is already helping people. Keep this on your desktop or on your phone notes so that you've got it with you. Make it easy to access, especially on those hard days.
Testimonials have really helped me see the transformation that my course "Raising Leaders, Not Followers" has in these homeschool moms, and it has been so encouraging, and it has given me more confidence. So it doesn't have to be huge. Some of it started with just an email saying, "Oh, this lesson really helped me."
Did you know that sometimes even CEOs feel like frauds? It is said that 70% of people experience imposter syndrome at some point in time. Not just beginners.
We're talking successful CEOs, surgeons, researchers, award-winning writers. John Steinbeck experienced imposter syndrome. Jodie Foster - I was reading something from Jodie Foster one time, and she won the Academy Award, and she said afterwards, "I kept thinking they're gonna knock on the door and say, 'Oh, we made a mistake. Meryl Streep gets this and take it away.'"
These are award-winning people, and they still deal with imposter syndrome. One woman, a tenured professor and published scientist, admitted she sometimes thinks, "I've just fooled everyone this far."
Success doesn't erase self-doubt. If you listen to my coach, Amy Porterfield, she deals a lot better, but she said in the beginning she really dealt with imposter syndrome, and has had to really work on herself and her mental attitude to overcome that.
Instead of saying, "I'm a fraud," say, "I'm learning, I'm growing, I'm showing up to serve."
This isn't just fluffy affirmation. It is truth, and you are learning to serve the people with your expertise. You do not have to be perfect. You just need to be present.
Journaling is another thing you can do. I shared last week my little 5 Year Journal, and that is so encouraging because I read what I wrote 3 or 4 years before, and it really helps me see the changes that have gone on in my mindset.
Think about it, even small wins. "I answered a tough client question confidently." "I finally sent the email that I've been crafting forever." Here's one for me: I showed up on Facebook Live every week for 3 or 4 years, even though I was nervous.
Write it down, journal it. Again, neuroplasticity - you say that thing out loud, it's going to change the way your brain is thinking.
Let's bring it all together with a quick recap and some action steps:
Start with that wins folder. Collect screenshots, messages, reviews, milestones. Proof silences the lies.
Then write down your 3 negative things and replace them with truth, and say those out loud every day for the next 30 days, maybe even longer.
And then journal the "I did it anyway" wins. It may not have been perfect, and one of my mentors from 20 years ago, Dan, always says "good is good enough." You're never going to get it perfect. Good is good enough.
So go from "What if they find out I'm not good enough" to the truth: "I'm serving people with what I know right now."
Don't wait to feel ready. Clarity comes through action. Confidence comes through action.
I would love it if you, wherever you're listening to this, if there's a place to leave a comment, leave a comment and tell me one moment this week that you helped someone. Just one moment. All right, leave a comment, big or small, no matter what it counts.
Business is more than strategy and income—it’s also about alignment with your values. In this episode, Kerry shares how faith based business decisions can bring peace, purpose, and clarity to your entrepreneurial journey.
You’ll hear real-life stories and practical insights on how to trust God with your business, especially during uncertain times. Whether you have a faith-based life or just searching for direction, this episode is an honest look at aligning your business with what matters most.
✅How to trust God with your business income
✅The importance of prayer in making key decisions
✅Why journaling helps you hear from God
✅Learning to wait and rest instead of rushing
✅How faith can ground your entire business journey
🔗 Grab the Joy Verse cards mentioned in the show notes to keep your mindset rooted in truth and encouragement.
Resource Mentioned:
Show Notes:
Trusting God for Business Income
Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses to find the freedom in their life, to do what they're called to do. Today I am taking a little different angle on my podcast and you know, I talk a lot about practical strategies. I talk about email marketing, grow your list, get the right offer, get the funnel going in the right direction.
But right now I'm sort of in the middle of a series that has a lot to do with my heart and my brain, my soul. And how do I move forward? We've been talking about focus and clarity, and that's all up here in our thoughts. And sometimes we get so worked up in our thoughts that we can't move forward.
Today I'm going to do something a little different. Let me tell you why I'm doing what I'm doing today. Most of you all know that I run some small group masterminds. And this is where 4 or 5 bloggers online business owners get together once a month, and we talk about what's going on and how we can encourage each other.
And I had just worked on these last 2 episodes on focus and clarity and making wise business decisions. And we were in a mastermind. And Pauline is one of my mastermind students, and she was talking about how she was just praying to see the direction she needed to go. And I listened to her and I went, why didn't I say that on my episodes that I've just written about?
And I thought, Kerry, faith is the center of who you are. Now, if you're not a faith-based person, that's fine. I still think you can get a lot out of this episode. But that is who I am, and I need to remember it's not just this strategy, step 1, 2, and 3. We need to always go back to God.
I don't know what your faith is. I know my faith is in God. I'm going to give you some other principles that will go along with this. But that is what I want to talk to you today about. I want my business to be aligned with my faith and my calling. And that's why we do a lot of this - we want the freedom to do what we are called to do because business is about more than strategy. It is more than just money.
It's heart values and direction, and a lot of it is really serving. You've heard me say it: serve your audience before you sell. And that is so, so true.
So what I want to do today is talk about 4 different things. Yes, they are faith-based, but some of them you can use however you want. The first one is your business income.
I personally trust God every month, sometimes every single day, because it would be really easy for me to get anxious and worried about when my income is like this. I was talking to another mastermind member, saying she hadn't had really good sales, and then, all of a sudden, in July it just shot up. And that is the truth about entrepreneurship - we have ups and downs.
How do you deal with it without being anxious and without being worried? For me personally, I trust God for my business income. I believe that he is going to take care of me. He's a good God, and I am just going to trust him. And I'll be honest, he has taken care of me completely.
Some of you know my story, some of you don't. But part of my story is that back in 2020 I lost half my income. I have been working with a nonprofit down in El Salvador every month, flying down there working with moms and ladies and teenagers, and the school and everything. And all of a sudden that was gone.
And I was like, okay, what am I going to do? God? I don't know what I'm going to do. What do you want me to do? And so I really had to press into that, and that's where I had to take a step back. And God actually took this hobby business that was only providing like half my income, and took it to a full time income that summer.
In fact, in 2 weeks or 3 weeks this year, 2025, I'll be hosting homeschool superheroes week. I started it back in 2010, ran it for 4 or 5 years and quit. We didn't really need the money, it was not that big a deal. But in 2020, as I talked to God and prayed and journaled and did some of the things I'm going to share with you, I decided to resurrect homeschool superheroes. And after that, in that August, all of a sudden, I was like, okay, God's taking care of me. He's provided, we're moving forward with my homeschool business.
So I would really encourage you: don't be anxious, don't worry. Release that control and trust. You can't control it. You've got to trust, and I personally trust in a higher being which is God Almighty. And yet I am still very diligent to work well - here I am making a podcast episode. I was working earlier on some homeschool superheroes checkout pages. So I still do the work. It's not like I'm just like, okay, God, I'll just sit here, and you can just throw the money in my bank account. I do have to trust God every single month for income to pay those bills.
Number 2 is praying. Like Pauline said she was praying about the direction of her business. And so I actually do take the time. You know I've got something that for next summer that I am already talking and praying about. I was talking to a friend, Andrew Pudawa, and one of my mastermind students, Melanie Wilson, last weekend, and I was like, that's what I'm going to do. I think that's what I'm gonna do. But now I am praying about that.
Do you ever pray about the direction of your business, or is it just pros and cons list? I believe God gives me direction. I have to tell you that about a year and a half ago I was considering buying a business called Homeschool Blogger Network. And we didn't really come to an agreement.
But I was like, okay, God, I'm trusting in you. This would be a great turn for us, I believe, for my business, but if it's not, that's fine. Then in December she came back to me again. I made an offer, it didn't work, we didn't agree. So by January I was like, okay, I'm not even gonna pay attention. I had total peace. I let it go.
All of a sudden, and I've been reading in my 5 year journal how a year ago, July, all of a sudden this offer came back. She took the offer. We moved forward, and I ended up buying a business. I had never bought a business in my life, and in August I was the new owner of homeschool blogger network and homeschool Blogger University, and had been able to grow that.
But I really believe I let it go, and I let God do whatever he wanted to do, and it ended up working out. So I think sometimes we do need to take a step back. I was fine if that didn't move forward. I had peace, I had clarity, and I had focused on doing something else. And sometimes we've got so much going on, we're just overwhelmed. We've got to let it go. I personally think trusting God and praying are 2 of the easiest ways to do it.
Number 3: Journaling. I just told you I've been reading. I have a 5 year journal, and I actually have 2 of these because I started this one in 2020 covid year. And then last year I moved into this one. And it is so cool to be going along. And the thing I like about this, you don't have to write hardly anything. So you can see they're just like 4 or 5 lines. So if you're not a real big journaler, you can just write down a lot of times. I just wrote work or good interviews.
But I do include business stuff in here. I include personal things. I include prayer requests. I include aha moments. I include all sorts of things in this five-year journal. But what I really like is now, when I was doing this one, I did a different color every year. If I were writing this I'd read what was above it, and I would see the things that had changed, or the benefits and the blessings that I had. Because let's face it, our mind needs to be grateful. If we have a thankful heart and a thankful mind, it's going to take care of all the problems. It will literally change the way you think. Gratitude changes the way you think, so journaling is a great way to do this.
Why do you think journaling helps? You see, when we take not typing, take a pen, and I use different color markers for every day, and we write it slows our mind down. And like we're writing, and those thoughts are going on in your head, and you have time to process business decisions, personal decisions. I personally believe when I'm doing this, I'm actually talking to God and listening. And when I have those thoughts in my head, I believe that's God speaking to me, and that gives me clarity and focus.
And it's been so fun to be able to see the answers to prayer. And again, if you're not a faith based person, that's fine. I personally, I gotta throw this in here, you know what I mean by faith. I mean that I believe that my Jesus died on the cross for my sins, that I am a sinner, and I don't deserve to go to heaven and be in his family. But I'm going to believe in Jesus. I don't know where you are. I believe we all have a God sized hole in our lives, and the only thing that's ever going to fill that hole is Jesus Christ.
And then the last thing is just waiting and resting, and that is the hardest thing in the United States. We want instant answers. We have instant oatmeal, we have instant cash, go to an ATM, or just use your credit card. We have instant pudding, we have instant everything. But that isn't always the way a business works. We don't always get instant answers.
So we need to wait on the Lord and not rush to execute every idea. Not everything is good, and there are things just like the Homeschool blogger network. I had to let it go in January, and 6 or 7 months later it appeared. And now I have a whole new business.
I also believe you need to rest physically. Rest, do not work 7 days a week. You need a break. Our brain needs a break from thinking about it. Our brain needs a break from social media and screens. I believe God designed us to work, but to also rest. And I think that is so important. Hustle is, I mean we call it a side hustle, but that is not what we need to do. We need to slow down. I am speaking to myself and rest, because when we get sleep, when we get rest, our brains can make better decisions.
So trust in God, pray, journal, rest in the Lord and rest. Get some sleep. You need that. Those are some of the most important things, and these are heart-centered practices. Yeah, I know that's not go set this email up and go make this offer and make this funnel. But I'm going to tell you what I'm sharing today is the foundation of my business. It is how I can move forward.
I would really encourage each of you to build a business that honors your values and gives space for you to listen for direction moving forward. I would really encourage you to possibly journal today just what's going on and what you're thinking about and where you feel like your direction is. Pray today, and just listen to God. This is just one step to invite clarity and focus from God.
Grab my Joy verses cards - little printable reminders for when business gets overwhelming. Check the show notes for the link to download them free!
Feeling scattered by too many business ideas? You’re not alone. In this episode, we’re cutting through the noise and showing you exactly how to gain clarity for business—even when your brain is full of options and shiny objects.
You’ll learn two powerful strategies to help you focus, test your ideas, and commit to a niche that works. Whether you're starting fresh or pivoting mid-stream, these tips will help you take confident, focused steps forward.
Here’s what we cover:
✅ The 3-part matrix to help you choose the right idea
✅ 3 questions that filter out bad business ideas
✅ Why launching 5 pieces of content beats building a perfect brand
✅ How to test what’s resonating with your audience
✅ Real examples from online entrepreneurs who gained massive traction by focusing
👉 Grab the resource mentioned in the podcast to put this into action fast!
Resources Mentioned
VIP Day Replays: Repurpose to Profit: Turn Existing Content into Cash & Growth
Show Notes:
The Freedom of Online Business
I didn't even say this in last episode, but I'm actually recording these at my daughter's house. They are on a 15 year anniversary Alaskan cruise to celebrate, and I am here for a week with my granddaughter. That's the freedom you have when you have an online business, because I just told the girls, now they're older. They're 8 and 10. But I was like, Okay, I'm going to go in here for 30 min, and I'll come out. We'll do some more things.
We've already cooked. We've baked bread, we've done all sorts of things, and we've got more to do, because this is day one, and I'll be here for a week. But that's the freedom that we have.
One of the things that I hear people struggle with, not just like how to build a website, but is clarity and focus. I'm not clear of where I need to be. I can't stay focused. I keep following the shiny objects.
In our last episode we talked about being overwhelmed, and how you can get clarity. I gave you 2 great tips on building clarity. Go back and listen to that episode. It's sort of the foundation of clarity and focus. Today, we're going to talk about focus.
Do you have a game plan? How do you create daily focus that moves your business forward? Do you ever feel like you're constantly doing things, checking off the boxes, posting on social, tweaking your site. But you're not moving forward, or you're not really making any money?
That's the trap of busy work instead of business building work, real progress. Progress doesn't come from just doing more. You've got to be doing the right activities with intention.
Choose one primary goal that over the next 90 days, because we're doing what we're doing, gaining clarity for 90 days. Now, we're going to focus for 90 days.
Pick one. Maybe it's to grow your email list, launch a product, publish weekly content, just one thing. And then break that down into 12 weekly goals. Maybe week one finish your lead magnet, week 2, build a landing page, week 3 write your nurture sequences in your email service provider. So divide it into 12 weekly steps that are obtainable. And you stay focused. And that's what you're focused on that week.
You want to take these tasks and don't put them on a to-do list. Don't put them on a 12 step piece of paper, put them in your calendar. Put them in your calendar. If they sit on the to do list, they're probably not ever going to get done, you'll ignore them. No more guesswork. You want to get them in your calendar.
Nasim, in 2024 shared his journey of building a niche blog from scratch while he had a full-time job. What did he do? Instead of chasing all the trends he stuck to a system. Here it was: published consistently, reflect weekly and improve, based on analytics. You don't just guess you go look at your analytics each week to know how to improve.
What were his results? Real audience growth. He found he became an authority in his niche, and he began monetizing within a few months. What's the biggest takeaway for you? A plan plus consistency will beat random action all the time.
Focus beats hustle. A lot of times we are just like all over the place. So what are some simple ways that you can stay focused in the daily? I have 2 things.
One blocks of time. So maybe the mornings are content creation. The afternoons are networking and outreach and maybe dealing with your email and Fridays planning systems, things that just pop up that you can finish up on Friday. For me, my Thursday mornings are quickbooks. It's when I do my bookkeeping.
I do more content creation in the morning, because I think better, and by the afternoon I have to do things that don't make quite as much thinking. And that's when I will usually take care of email and social media and that type of thing.
So work with blocks of time according to who you are. Your personality, what are your strengths? So that you're doing the hard things during your strong thinking times, and then the repetitive things that you just have to get done during those lesser thinking times.
Number 2 theme days. And I've done this some, but I have some students that it really works well. For instance, focus on one task each day. Mondays are for marketing. Tuesdays are for content. Wednesdays are for collabs and visibility and traffic. So you can do it that way.
I had someone that had a podcast and a blog. So one day was podcasts, one day was blogs. One was writing in their like their products, content making ebooks that type of thing. So they divided it that way, so focus by either blocks of time or theme days.
Joy Distra of Fat Stacks Blog famously completed an income producing website in 5 hours. How? He didn't multitask. And he didn't go after those shiny objects. He carved out focus time, and he skipped perfection.
But he did only what mattered. This is something that I personally do. When I have a project that I'm working on, I'll go to the coffee shop for 4 hours, and it will focus me. And I'm not like at home. I can get really sidetracked.
One of my mastermind students, Daniil, she wrote a book in 90 days and pretty much every Friday afternoon she would go to the coffee shop and work, and that was focus time. She's like, Kerry, I just struggle with focus. But when I'm at the coffee shop I am focused on what that project is that I'm working on.
John didn't multitask. Instead of researching endlessly and never pulling the trigger, or he didn't spend time making fancy graphics. He just got the site up live. He published a few quality articles, pieces of content, and he monetized.
Takeaway: Speed and success come from clarity, not chaos.
You're going to pick one main business goal for the next 90 days. Break it into 12 weekly steps. Schedule it in your calendar. Not a to-do list, not a chart, not a printable, put it in your calendar. And then use theme days and time blocking to avoid distraction.
Stick to the system, not to your mood. Stop hoping for clarity. Create clarity. Your challenge in the next 30 min. Right now, after you turn this off, map out your week. What are you going to work on this week. Choose that one focus goal and plan it like it really matters because it does.
Remember, focus creates freedom. Clarity creates income.
Ready to create real focus in your business?
Grab your Business Marketing Roadmap and start implementing these strategies today. Tools that can help you stay organized include Google Calendar, Trello, Asana, or even a good old paper planner
Feeling scattered by too many business ideas? You’re not alone. In this episode, we’re cutting through the noise and showing you exactly how to gain clarity for business—even when your brain is full of options and shiny objects.
You’ll learn two powerful strategies to help you focus, test your ideas, and commit to a niche that works. Whether you're starting fresh or pivoting mid-stream, these tips will help you take confident, focused steps forward.
Here’s what we cover:
✅ The 3-part matrix to help you choose the right idea
✅ 3 questions that filter out bad business ideas
✅ Why launching 5 pieces of content beats building a perfect brand
✅ How to test what’s resonating with your audience
✅ Real examples from online entrepreneurs who gained massive traction by focusing
👉 Grab the resource mentioned in the podcast to put this into action fast!
Resources Mentioned
VIP Day Replays: Repurpose to Profit: Turn Existing Content into Cash & Growth
Show Notes:
The Focus Problem Every Entrepreneur Faces
One of the biggest problems I hear from a lot of my mastermind students and my coaching students, and then just other online business people that I collaborate with, is focus and clarity. Having clarity about what direction you need to go. There are so many ideas. Are you overwhelmed by too many options?
If you are, this episode is for you, and so will next week's episode. I get it because I have so many ideas, and I have got to leave things by the wayside and focus on just a small number of topics that will fulfill that.
Because when you are worldwide, you're really not going to be successful in an online business. You have got to niche down, and if you have a niche, and you say, like, I have a homeschool business, and you're like, well, I am in the homeschool, I just do all homeschooling, that is not going to do it.
You know I don't know if you've heard of the tighter the niche, the more you get rich. You have got to dive deep. I have another business in the wine industry. If I just said, Oh, I'm all about wine, that's not going to get it. We actually have a site on wine trips, and how you know things that you can do on wine trips and good wine trips to take as well. And so that is niching down.
I want to give you 2 tips today to help you gain clarity and focus, especially over the next 90 days. That's going to be my challenge to you.
This is a 3-part simple decision making matrix. We don't want to follow the latest trend. We don't want to follow popular voices. We want to talk about passion, demand and differentiation.
Passion: Do you want to talk about this topic regularly, even when you're not motivated? If you do, then that might be a good passion for you.
Demand: Are people really searching for this, or is there not much interest in it? You can go to Google trends, Pinterest search, Uber suggest just to see what people are actually searching on. So you want passion, you want demand.
Differentiation: But you also need differentiation. That is where a lot of people fail. They and I did for years and years. I was just so general. And so you've got to find what is your unique angle? What personal experience can you bring? And only you bring to that particular niche. And if you can find that you can separate yourself, it's USP unique selling proposition for the technical term.
Ryan Robinson was someone in 2014. He was all over the place. He had multiple side projects. He did not have clear direction where he was going. And he just decided, okay, I could do something different.
And he started to focus solely on blogging about 3 things: SEO, affiliate marketing and content monetization. That's it. Not list building or traffic, or any or how to build a website or how to get a shopping cart. None of that. SEO, affiliate marketing and content monetization.
His blog now serves over 500,000 readers. He makes 25 to $55,000 a month through affiliate links, some products and some courses. What is the lesson? Clarity is power. Niching down is power. Ryan's breakthrough came when he narrowed down his focus and stuck to it consistently.
Once you decide on something, don't wait to make it perfect, or get the right logo or the right design. Just get it out there. Publish 5 pieces of content in the next 3 or 4 weeks. Could be 5 blogs, 5 podcast episodes, 5 videos or a combination of any of those.
As you do this you need to observe which topics are resonating with people. Which ones are they sharing or clicking? Through which ones have the leading indicators. Are they opting in for certain things? Are they giving you feedback?
Those are the things that you're looking for, and if you're going great, you keep going. If not, you do a little bit of pivoting, and you want to commit to 90 days to do this. That gives you plenty of time to get content out there, but it's short enough that you can pivot if you need to.
Sharon Gurley of Digital Nomad Wanna Be, did you hear that? Digital nomad wanna be? She was overwhelmed, like many business owners, and she had several sites, lots of different ones. Before she decided, I'm just going to commit to one. That's when things change.
She was in the travel niche. She took a tight travel sub niche and built one site around it, focusing exclusively on SEO and affiliate marketing to monetize it. She created very targeted content and resisted all the urges, all the shiny objects to go jumping around.
She gave herself a clear 10 month window to grow. And here's what happened. She began to rank high for competitive keywords. She saw steady streams of traffic from Google, and she monetized successfully through affiliate links. Why? She focused on one thing instead of chasing trends, shiny objects, or just dabbling in a bunch of different areas.
You don't need 10 sites. You don't need 10 ideas. You need one clear niche or sub niche, and then the discipline to go deep and not wide.
So here's my challenge to you: Use our passion demand and differentiation matrix to come up with a niche and commit to 90 days. You're going to focus on just that one niche, then this week, create and get ready to launch 5 pieces of content, and then watch that over time.
Real traction comes from feedback and focus, not perfection, not perfection. So choose your niche, plan your 5 pieces in the next 7 days and get them launched one week from now.
Ready to implement these strategies? Grab your Business Marketing Roadmap and don't forget to check out the VIP day training on repurposing content – learn how you can take one blog post and quickly turn it into multiple pieces of content across different platforms.
Are you tired of feeling stuck when your dashboard shows zero sales—again? You're doing the work, creating products, and posting content… but consistent sales still feel out of reach. You're not alone, and you're not doing everything wrong. You may just need a better system.
In this episode, Kerry walks you through the real reasons your income is up and down—and exactly how to fix it. These practical tips will help you build a foundation that doesn’t rely on hustle or luck.
✅The #1 reason you’re not making consistent sales
✅How to use an “always-on funnel” to sell 24/7
✅Why you need to stop creating more products
✅What makes tripwires a secret weapon for instant cash
✅How to shift from random promotions to intentional offers
👉 Grab the resource mentioned in the podcast and start building a system that works for you.
Resources for You:
Business Marketing Roadmap
Magic of OTO: Tripwires that Work
Episode 031: Sales System to Grow Your Bottom Line
Vacation Campaign Tool Kit
Show Notes:
Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so you can have freedom to do the things that are important to you today.
We are talking about a topic that comes up fairly often when people join my Facebook group for Family Ebiz. I ask, what's your biggest challenge with online business? And one of the responses we get over and over again is consistent sales.
My guess is you've looked at your dashboard and wondered why isn't anyone buying today or this week or this month. I made 0 sales this month. Why does everyone else make sales but I don't?
You are not alone. So many online businesses are doing the work, creating products, posting content, but they struggle with inconsistent sales.
So what is the real problem? Why are sales either inconsistent or zero? You might be just doing random marketing activities without a system. You have got to follow a proven system.
Others of you, you're so excited. You've got this new product, you launch it, and then you stop. Or you sell to people and you're trying so hard to sell to people, and they're not even ready. They don't even show up. You don't even follow up after they've shown interest.
So you're selling to the wrong people. You may need different people on your list. Or maybe you're not building relationships. You're just broadcasting and just shooting things out to them and offer after offer.
Others of you just don't even have a clear path for someone to go on. They land on your website, your web page, and they don't even know what to do. It is so confusing.
You can't rely only on launches or spontaneous promotions. Those are great, they are great shot in the arm, and I definitely have launches throughout the year. But you need to develop some always on funnels, so that it is still working, even when you're busy, or even when you're on vacation.
A few weeks ago I talked about a vacation campaign and how you can set up a campaign. You turn it on, go on vacation, sip those smoothies on the beach, and you come home to sales. That's what a good funnel will do that give you consistent income.
Start with a lead magnet that naturally connects to your product. So originally, you need to know what that product is that you're going to sell. Then you back up and have a lead magnet, a free resource that will lead to buying that product.
When they get that lead magnet they get on your email list. You don't ever give them a link on a web page. They always need to go get the freebie in their email. And then you're going to have a short email sequence to introduce yourself, to deliver some value, some content that leads into a sale.
This is foundational for consistent income. Do you have that always on funnel?
I have so many students. They are constantly making more and more products, thinking that more and more products will make more and more sales. That is a myth.
Focus on one product that you can promote over and over in different ways. My flagship product is Raising Leaders, Not Followers. And so I do launch that 3 times a year, and then I have other things going on in between that can make smaller sales that are related to raising leaders.
Stop creating new things constantly. Find one thing, optimize it, refine it, tweak it until it is making consistent income. Add testimonials, add bonuses, better emails, clearer sales page. Get it converting before you go make something else.
Get this one product to convert well before you go make another product. It's a lot easier to just keep making products, but that does not make money. One offer that converts is better than five that just sit unused.
Most people aren't making consistent sales because they're not making consistent offers. I have consistent weekly content, good, free content in this podcast. But I am now trying that every month I'm going to offer one product out, especially like in Family Ebiz.
Use your email, your podcast, your blog, or whatever to highlight, not what it is, but the transformation your product brings. That is one thing that probably your offers are just telling them what it is and what it's going to do. It's not telling them what changes will happen in their life, what changes will happen in their health, what changes will happen in their family, what changes will happen in their business, depending on the niche that you're in.
Highlight the transformation, the positive change that will take place. And then go ahead and build in regular promotions to re-engage your audience.
When they get something for free, this is a secret weapon. When they get something for free instead of a page that says, "Thank you, go get your freebie in your email," it says, "Thank you, your freebie's on its way. But I have a special offer for you," and then you give them 15 to 20 minutes to buy.
You got to get a timer on there that really takes it down but 15 to 20 minutes that they get a special, incredible offer on something that is related. So we have a freebie, lots of people get it, tripwire, they're all related. It's all in the same funnel at an incredible offer. And then your product that you really want to sell.
This was years ago. I got accepted into a bundle, and I was just thrilled because I was just starting out. I made this apple unit study before Canva and everything, tried to make it look good. I was making it on Word Doc, and it did turn out really good.
But what I did was I had a special offer for them, but the problem was, there was no timer. That meant they got my free unit study, then I was giving them an offer on my unit study toolkit. The problem was they could go get it anytime. Three weeks later they could still go back and get it.
That's when I discovered tripwires. That's when I discovered the secret magic is a timer in there. Now this is usually a tripwire, a low priced item. Most of mine are $7 or $9. I have a few that are $12.95, depending on your niche.
The thing about a tripwire is, if you're running ads, it will pay for the ads. It also allows you to get instant customers. You're getting instant cash. You're also getting instant customers. They go from a freebie to a customer like that, and it gets them used to buying from you. This isn't a gimmick. It is just smart psychology and good value.
Consistent sales come from an intentional system, not constant hustle. Don't rely on hope or like I call it spaghetti on the wall. We're just throwing things on the wall and hoping something sticks.
Focus on your product, make more offers and use a tripwire. And if you're ready to build that tripwire funnel, take a look at Magic of OTO Tripwires That Work. That is what helped me start making money while I sleep, and I was so excited when I had that tripwire, and I started making money instantly.
Ready to build your tripwire funnel? Check out Magic of OTO Tripwires That Work and start making consistent sales today.
Are you stuck watching others succeed while you're still spinning your wheels? If you're ready to stop feeling behind and start making progress, this episode is for you. We're talking about the power of small wins—and how just 15 minutes a day can change everything.
Inside, I’ll show you how to create momentum without long work hours, and why daily micro tasks are the secret weapon to consistent income. You'll get bite-sized strategies you can start using immediately, no matter how busy your life is.
✅ Content creation that fits into your life
✅ How to engage your audience without overwhelm
✅ Quick, 15-minute profit-making tasks
✅ Smart batching and automation tricks
✅ Daily mindset shifts to keep moving forward
👉 Join the FamilyEbiz Facebook Group and share your next small win with us!
Resources Mentioned:
Want to know how to make money while traveling—without answering emails from the beach? This episode is your vacation business plan. You’ll learn how to set up a simple, smart vacation campaign so your business keeps running while you relax.
No hustling, no guilt, and no more zero-sale trips.
We'll walk through the strategy, mindset, and exact steps to put your business on autopilot while you're away. You’ll hear real stories, practical advice, and the one tool that makes it all easier.
✅What a vacation campaign actually is (and how to build one)
✅Why automation isn’t lazy—it’s strategic
✅How to map your email funnel before writing a word
✅The #1 mistake that causes vacation campaign sales to flop
✅Why “check your tech before you jet” matters more than you think
🎯 Grab the Vacation Campaign Toolkit mentioned in this episode to start setting yours up now!
Resource Mentioned:
Show Notes:
Hey, everyone, Kerry back here with Family Ebiz, where we help families start and scale their business, no matter where you are, their online business so that you can find freedom in your life to do the things that are most important to you. And, in fact, today, that is what we are talking about is scaling your business. I give you strategies all year long, but we are just going to really dive deep into the idea of scaling your business and share a 3 step system. I'll talk more about that in a minute. That really can help you grow your business and pull you out of it, because when I started my business, I thought working more hours meant more income.
But what I really wanted was freedom to be present with my kids, my grandkids, and make a difference with my business. I wanted to be able to pick up this laptop and go to my kids when they needed help with my grandkids. I wanted to be able to serve people wherever they were in the world and help them improve their lives, help them grow. Whether that was in family business, or you know, my other niche is homeschooling. And so I work a lot with moms, and so I wanted to be able to help them and serve them. But just work, work, work, work, and more hours didn't mean more money all the time.
So let's talk about scaling before we do that I have a giant favor. Would you please think of one person that you know, that could benefit from this podcast episode and share it with them, and then be sure that you subscribe wherever you are listening to this episode, because that will help us get it out to more and more people that could use the kind of help that you're getting.
So let's go back to talking about scaling what is scaling? Leave something in the chat if you're listening there. But what is scaling? It does not mean more hustle and bustle. That is just a lot more work. It means setting up smart systems. I've talked a lot about systems over the years, so that your business grows without needing you without needing more of your time. It is growing without you. Scaling helps you. And it actually, I think, helps fulfill the reason that you have an online business which is to spend more time with the people that are important to you. So what I want to do today is talk to you about the 3 A scaling framework.
3 A's, A number one, A number one is AI, and that goes along with content. Now, AI can be used for many, many ways, and I've used it for a lot. But we're going to focus on content. Stop creating from scratch and start using AI tools. My 2 favorite ones are ChatGPT and Claude. I use Claude more for writing like writing blog posts, writing e-blast. I use AI for creating an outline like the one I'm actually using today. Yes, I used AI to create this outline. I gave it a prompt. We worked on it. And I have this. Now. Yeah, I have to edit things. But AI came up with this, and I didn't have to start with a blank page.
In the past what I want to do with each one of these 3 aces share a real life story, and the 1st one is BuzzFeed. BuzzFeed offers quizzes to its people in its world. In its niche, it personalizes the quizzes. So no 2 people get the same thing. In fact, it will use a BuzzFeed uses AI to personalize it, so your results will be not be the same as anyone else's. You will get personalized responses that are unique to you. If you go and take one of their quizzes. They go beyond the cookie cutter. Don't we all want to go beyond the cookie cutter. Now, I'm not there yet. I use AI for content, a lot and a lot of other things. But isn't that a cool way to use AI for content. Hey? You take this quiz, and we're going to give you a really personalized result. So instead of doing everything yourself, think about this. Who can you help? If you multiply the impact.
I will tell you this, what I have done and I am sharing. I just created a brand new course called the 5X method. Turning one podcast episode into 5 money making assets in 5 minutes. Can you imagine 5 minutes? And I show you step by step, the system that my virtual assistant and I have been using for months. That's what I love about AI BuzzFeed is personalizing their quizzes. I am using it for content creation to be able to take that podcast, and how do I turn it into a YouTube video or a blog post or social media quotes and get all sorts of things. Actually, in my course, I turn it into more than 5, because I want to over deliver. But you're going to get at least 5 pieces of content if you go through the 5X method. So the 1st way you can scale it like in 5 minutes is to use AI for me. That's what I do. There are many other ways I use AI. We're just going to talk about that one as far as content, and the more content you get out there, the more traffic you can send to your site. So A number one, A 1 AI.
A 2 automation. You can use email schedulers and sequences, social media schedulers, podcast workflows, Pinterest schedulers, schedulers, and they will all work with you when you're offline. It's like mailbox money. You do the work once, and then they're going to keep going for you. You know, Starbucks actually has a loyalty card program, and it is completely driven by AI. It analyzes the data that it's given on a regular basis, and then it sends you the offer that is best for you based on the AI results.
You can do that same. You're like, I pay for them to do all that data analysis. Okay, I get it. But how about this? How about you tag people that click your link for this one product? Can you set up a campaign that when they get that tag they automatically get sent into a campaign that's going on, whether you work or whether you're on vacation, whether you work or whether you're asleep, it keeps going. Campaigns. At least that's what we call them. Y'all, your email service provider may call it something different, but that is working, whether you are working or not. That is so cool to wake up, and all of a sudden you've got money in your bank account, or your PayPal account, or Stripe, or wherever. That is what we are looking for.
And so automation, you've got to look at your automation sequences. Another thing that I do is I use schedulers. So we schedule Facebook, Instagram Pinterest. We're not over there pinning or whatever daily on the real time. All right. Neither am I sending emails at the real time, even if it's not a campaign in email, I am broadcasting. I am sending a broadcast out to whichever group of people I think that will help people the most. That is where I can serve them the most. So do you have schedulers set up to automate all of that, so you don't have to do that. Do you have a funnel set up? So when they land at the top of the funnel, they get that lead magnet. They're going to get your follow up sequences and hopefully be able to buy whatever will help solve their problem, so that when you are sleeping you wake up and you come to your laptop, and you're like Woohoo. I made some sales last night. That's what we're looking for, and that's what automation is that will scale your business. AI automation.
A 3 audience. You need to be growing your list consistently. That can be in many different ways. It could be just offering lead magnets. You could be getting interviews on guest podcasts or guest YouTubes, maybe Newsletter, e-blast swaps, maybe speaking at a conference. But you've got to be growing your email list consistently. There's a company in 2017 called Crumbl Cookies. They were a gourmet cookie company that experienced rapid growth. How did they do it? By the power of social media. They had 1 million. They have not at the time they had millions of TikTok fans, but they also, as they grew, they expanded their product offerings, and they started a rotating menu. They used many different strategies as they grew.
Now right now. So, starting 2017, this is 2025, 600 bakeries in 147 States. Let's talk about when they started in November 2017, they had 217 visitors a month. If you feel like you don't have very many. Then listen to this Crumbl Cookies 217 visitors a month by 2022 in December. So that is what 5 years later they have over 6 million in organic traffic because they were growing their list constantly, organically. In 2017 their organic traffic averaged about $5 like about $5 per organic traffic. In 2022, $55,000. The traffic, the value of their organic traffic was $55,000 in 2022, in 2017 it was $5. They did something right. They kept growing their list.
And so if you grow your list, and then you have these automations in place and you're using AI to continue to provide content for your list. You are going to scale your business and make more money. It is just sort of a fact of how it works. If you have it all set up. Do you have it all set up correctly. That is the real question. All right. I've got a resource. So stick with me until the end that I think can help you. But before we close. I do want to talk about some simple tools that can help you right now.
AI powered content creation. Let me just tell you I use ChatGPT and Claude. I know I mentioned that at the beginning. If you're multitasking, come back to me, and here's what you need to know. This can speed up your blog post. In fact, I did a demonstration the other day, and it was longer than 5 minutes, because I was explaining and showing them what were they needed to have ready? Because obviously, you need a podcast ready. You need a transcript ready? You probably need a title and description ready. But once you have those, especially the transcript, you can pop out blog posts, social media engagement quotes all sorts of things seriously in less than 5 minutes.
And so use AI to help you do that. You may have. I mean, I'm not just going to put that blog post up, but I am going to have. I don't have a blank page. And when I looked at what they produced from Claude I was like, Oh, my gosh! This sounds just like me. That is what I was looking for. So tool AI depending on whatever AI platform you want to use, what about in the podcast Pinterest on automation. Use things like Tailwind. I know people poop on Tailwind. You know what we don't have to do it, and we can schedule it out for as long as we want. We're not stuck with a week or a month, or whatever Pinterest limits you to same with Facebook.
The other thing is email campaigns and scheduling broadcasts. There is no way I could get up at 5:30 in the morning and get my email sent if I had to do it manually. I've scheduled those things out way in advance. And so just that puts things on automation. Also, when someone comes in and gets this lead magnet. They're going to get a follow up series for the next 3 to 5 days. That will eventually offer them something for sale. And so that is how we can use campaigns and automate what we're offering people. So our 3 A, what do you call it? Step the 3 A scaling framework is AI automation and audience.
Now, I told you I've got some resources. I've told you about the 5X method, but I'm going to tell you if you are ready to scale if you're looking to implement similar strategies and explore scaling resources. This is just a 1 week offer, and it is right now, when I publish this, and that is BC Stack 25 every product. And I think there are 60 over 60 tools, their trainings, resources courses, whatever that show you how you can scale your business included in that. One is my 5X method, turn one podcast episode into 5 money making assets in 5 minutes actually get more than 5. But it sounded good. This is the exact system that we use in my business to get my message out there.
So in the BC Stack, you're going to get everything from AI and YouTube to Pinterest digital products, automations, niche sites, whatever these are, real strategies that are working right now, we're not talking about something that worked 5 years ago, because we know that marketing has changed. We know the whole landscape of online business blogging and podcasting has changed. These are real products.
And if you go to familyebiz.com slash BC Stack 25 BC Stack 25. You can use my link, and I have a special bonus just for you. You find it in the show notes. I think. Actually, I'm going to be really honest. This bonus is worth $97. So you can buy a $47 bundle of 60 products. And you're going to get my bonus. That's worth $97. I'm going to just tease you. Make you scroll down a little bit and find out what that is. I will tell you this.
I am working through all the items in this BC Stack, and I will be using many of them to help me, because one of my goals is to scale my business this year. We're doing well. I will say that. Okay, it is coming on this year. It is June, and we we had some great months, and we had some really slow months. But I am working on. How can I scale this so that I can pull myself out? I can take more vacations, and I can spend more time with my kids and my grandkids and serving my community going on mission trips. That is where my heart is. So I would encourage you to grab BC Stack this week because it is gone in one week.
You'll find the link in the show notes. But I'll tell you. It's familyebiz.com/BCStack25. If you have any questions, let me know. Thanks for spending time with me. I am Kerry Beck, with familyebiz.com. We'll talk to you next time.
If you've ever wondered how to scale a business without adding more hours to your already packed schedule, this episode is for you. I’m breaking down the 3A scaling system—AI, automation, and audience building—that has helped me and countless others grow while working less.
Inside, I’m sharing real stories, simple tools, and mindset shifts that can help you scale your business the smart way. This is the same framework I teach in my 5X Method course and use in my own day-to-day.
You’ll learn:
✅The biggest myth about scaling (and what to do instead)
✅How AI can cut content creation time to just minutes
✅Automation tools that work while you sleep
✅Easy ways to grow your email list consistently
✅How to start working on your business, not just in it
🎧 Grab the resource mentioned in the podcast—it’s a game changer
Resources Mentioned:
BC Stack 11 All about scaling. If you get this with my affiliate link here, I’ll give you one of my courses for free (up to $97 value)
Show Notes:
Hey, everyone, Kerry back here with Family Ebiz, where we help families start and scale their business, no matter where you are, their online business so that you can find freedom in your life to do the things that are most important to you. And, in fact, today, that is what we are talking about is scaling your business. I give you strategies all year long, but we are just going to really dive deep into the idea of scaling your business and share a 3 step system. I'll talk more about that in a minute. That really can help you grow your business and pull you out of it, because when I started my business, I thought working more hours meant more income.
But what I really wanted was freedom to be present with my kids, my grandkids, and make a difference with my business. I wanted to be able to pick up this laptop and go to my kids when they needed help with my grandkids. I wanted to be able to serve people wherever they were in the world and help them improve their lives, help them grow. Whether that was in family business, or you know, my other niche is homeschooling. And so I work a lot with moms, and so I wanted to be able to help them and serve them. But just work, work, work, work, and more hours didn't mean more money all the time.
So let's talk about scaling before we do that I have a giant favor. Would you please think of one person that you know, that could benefit from this podcast episode and share it with them, and then be sure that you subscribe wherever you are listening to this episode, because that will help us get it out to more and more people that could use the kind of help that you're getting.
So let's go back to talking about scaling what is scaling? Leave something in the chat if you're listening there. But what is scaling? It does not mean more hustle and bustle. That is just a lot more work. It means setting up smart systems. I've talked a lot about systems over the years, so that your business grows without needing you without needing more of your time. It is growing without you. Scaling helps you. And it actually, I think, helps fulfill the reason that you have an online business which is to spend more time with the people that are important to you. So what I want to do today is talk to you about the 3 A scaling framework.
3 A's, A number one, A number one is AI, and that goes along with content. Now, AI can be used for many, many ways, and I've used it for a lot. But we're going to focus on content. Stop creating from scratch and start using AI tools. My 2 favorite ones are ChatGPT and Claude. I use Claude more for writing like writing blog posts, writing e-blast. I use AI for creating an outline like the one I'm actually using today. Yes, I used AI to create this outline. I gave it a prompt. We worked on it. And I have this. Now. Yeah, I have to edit things. But AI came up with this, and I didn't have to start with a blank page.
In the past what I want to do with each one of these 3 aces share a real life story, and the 1st one is BuzzFeed. BuzzFeed offers quizzes to its people in its world. In its niche, it personalizes the quizzes. So no 2 people get the same thing. In fact, it will use a BuzzFeed uses AI to personalize it, so your results will be not be the same as anyone else's. You will get personalized responses that are unique to you. If you go and take one of their quizzes. They go beyond the cookie cutter. Don't we all want to go beyond the cookie cutter. Now, I'm not there yet. I use AI for content, a lot and a lot of other things. But isn't that a cool way to use AI for content. Hey? You take this quiz, and we're going to give you a really personalized result. So instead of doing everything yourself, think about this. Who can you help? If you multiply the impact.
I will tell you this, what I have done and I am sharing. I just created a brand new course called the 5X method. Turning one podcast episode into 5 money making assets in 5 minutes. Can you imagine 5 minutes? And I show you step by step, the system that my virtual assistant and I have been using for months. That's what I love about AI BuzzFeed is personalizing their quizzes. I am using it for content creation to be able to take that podcast, and how do I turn it into a YouTube video or a blog post or social media quotes and get all sorts of things. Actually, in my course, I turn it into more than 5, because I want to over deliver. But you're going to get at least 5 pieces of content if you go through the 5X method. So the 1st way you can scale it like in 5 minutes is to use AI for me. That's what I do. There are many other ways I use AI. We're just going to talk about that one as far as content, and the more content you get out there, the more traffic you can send to your site. So A number one, A 1 AI.
A 2 automation. You can use email schedulers and sequences, social media schedulers, podcast workflows, Pinterest schedulers, schedulers, and they will all work with you when you're offline. It's like mailbox money. You do the work once, and then they're going to keep going for you. You know, Starbucks actually has a loyalty card program, and it is completely driven by AI. It analyzes the data that it's given on a regular basis, and then it sends you the offer that is best for you based on the AI results.
You can do that same. You're like, I pay for them to do all that data analysis. Okay, I get it. But how about this? How about you tag people that click your link for this one product? Can you set up a campaign that when they get that tag they automatically get sent into a campaign that's going on, whether you work or whether you're on vacation, whether you work or whether you're asleep, it keeps going. Campaigns. At least that's what we call them. Y'all, your email service provider may call it something different, but that is working, whether you are working or not. That is so cool to wake up, and all of a sudden you've got money in your bank account, or your PayPal account, or Stripe, or wherever. That is what we are looking for.
And so automation, you've got to look at your automation sequences. Another thing that I do is I use schedulers. So we schedule Facebook, Instagram Pinterest. We're not over there pinning or whatever daily on the real time. All right. Neither am I sending emails at the real time, even if it's not a campaign in email, I am broadcasting. I am sending a broadcast out to whichever group of people I think that will help people the most. That is where I can serve them the most. So do you have schedulers set up to automate all of that, so you don't have to do that. Do you have a funnel set up? So when they land at the top of the funnel, they get that lead magnet. They're going to get your follow up sequences and hopefully be able to buy whatever will help solve their problem, so that when you are sleeping you wake up and you come to your laptop, and you're like Woohoo. I made some sales last night. That's what we're looking for, and that's what automation is that will scale your business. AI automation.
A 3 audience. You need to be growing your list consistently. That can be in many different ways. It could be just offering lead magnets. You could be getting interviews on guest podcasts or guest YouTubes, maybe Newsletter, e-blast swaps, maybe speaking at a conference. But you've got to be growing your email list consistently. There's a company in 2017 called Crumbl Cookies. They were a gourmet cookie company that experienced rapid growth. How did they do it? By the power of social media. They had 1 million. They have not at the time they had millions of TikTok fans, but they also, as they grew, they expanded their product offerings, and they started a rotating menu. They used many different strategies as they grew.
Now right now. So, starting 2017, this is 2025, 600 bakeries in 147 States. Let's talk about when they started in November 2017, they had 217 visitors a month. If you feel like you don't have very many. Then listen to this Crumbl Cookies 217 visitors a month by 2022 in December. So that is what 5 years later they have over 6 million in organic traffic because they were growing their list constantly, organically. In 2017 their organic traffic averaged about $5 like about $5 per organic traffic. In 2022, $55,000. The traffic, the value of their organic traffic was $55,000 in 2022, in 2017 it was $5. They did something right. They kept growing their list.
And so if you grow your list, and then you have these automations in place and you're using AI to continue to provide content for your list. You are going to scale your business and make more money. It is just sort of a fact of how it works. If you have it all set up. Do you have it all set up correctly. That is the real question. All right. I've got a resource. So stick with me until the end that I think can help you. But before we close. I do want to talk about some simple tools that can help you right now.
AI powered content creation. Let me just tell you I use ChatGPT and Claude. I know I mentioned that at the beginning. If you're multitasking, come back to me, and here's what you need to know. This can speed up your blog post. In fact, I did a demonstration the other day, and it was longer than 5 minutes, because I was explaining and showing them what were they needed to have ready? Because obviously, you need a podcast ready. You need a transcript ready? You probably need a title and description ready. But once you have those, especially the transcript, you can pop out blog posts, social media engagement quotes all sorts of things seriously in less than 5 minutes.
And so use AI to help you do that. You may have. I mean, I'm not just going to put that blog post up, but I am going to have. I don't have a blank page. And when I looked at what they produced from Claude I was like, Oh, my gosh! This sounds just like me. That is what I was looking for. So tool AI depending on whatever AI platform you want to use, what about in the podcast Pinterest on automation. Use things like Tailwind. I know people poop on Tailwind. You know what we don't have to do it, and we can schedule it out for as long as we want. We're not stuck with a week or a month, or whatever Pinterest limits you to same with Facebook.
The other thing is email campaigns and scheduling broadcasts. There is no way I could get up at 5:30 in the morning and get my email sent if I had to do it manually. I've scheduled those things out way in advance. And so just that puts things on automation. Also, when someone comes in and gets this lead magnet. They're going to get a follow up series for the next 3 to 5 days. That will eventually offer them something for sale. And so that is how we can use campaigns and automate what we're offering people. So our 3 A, what do you call it? Step the 3 A scaling framework is AI automation and audience.
Now, I told you I've got some resources. I've told you about the 5X method, but I'm going to tell you if you are ready to scale if you're looking to implement similar strategies and explore scaling resources. This is just a 1 week offer, and it is right now, when I publish this, and that is BC Stack 25 every product. And I think there are 60 over 60 tools, their trainings, resources courses, whatever that show you how you can scale your business included in that. One is my 5X method, turn one podcast episode into 5 money making assets in 5 minutes actually get more than 5. But it sounded good. This is the exact system that we use in my business to get my message out there.
So in the BC Stack, you're going to get everything from AI and YouTube to Pinterest digital products, automations, niche sites, whatever these are, real strategies that are working right now, we're not talking about something that worked 5 years ago, because we know that marketing has changed. We know the whole landscape of online business blogging and podcasting has changed. These are real products.
And if you go to familyebiz.com slash BC Stack 25 BC Stack 25. You can use my link, and I have a special bonus just for you. You find it in the show notes. I think. Actually, I'm going to be really honest. This bonus is worth $97. So you can buy a $47 bundle of 60 products. And you're going to get my bonus. That's worth $97. I'm going to just tease you. Make you scroll down a little bit and find out what that is. I will tell you this.
I am working through all the items in this BC Stack, and I will be using many of them to help me, because one of my goals is to scale my business this year. We're doing well. I will say that. Okay, it is coming on this year. It is June, and we we had some great months, and we had some really slow months. But I am working on. How can I scale this so that I can pull myself out? I can take more vacations, and I can spend more time with my kids and my grandkids and serving my community going on mission trips. That is where my heart is. So I would encourage you to grab BC Stack this week because it is gone in one week.
You'll find the link in the show notes. But I'll tell you. It's familyebiz.com/BCStack25. If you have any questions, let me know. Thanks for spending time with me. I am Kerry Beck, with familyebiz.com. We'll talk to you next time.