Want to know how to make money while traveling—without answering emails from the beach? This episode is your vacation business plan. You’ll learn how to set up a simple, smart vacation campaign so your business keeps running while you relax.
No hustling, no guilt, and no more zero-sale trips.
We'll walk through the strategy, mindset, and exact steps to put your business on autopilot while you're away. You’ll hear real stories, practical advice, and the one tool that makes it all easier.
✅What a vacation campaign actually is (and how to build one)
✅Why automation isn’t lazy—it’s strategic
✅How to map your email funnel before writing a word
✅The #1 mistake that causes vacation campaign sales to flop
✅Why “check your tech before you jet” matters more than you think
🎯 Grab the Vacation Campaign Toolkit mentioned in this episode to start setting yours up now!
Resource Mentioned:
Show Notes:
Hey, everyone, Kerry back here with Family Ebiz, where we help families start and scale their business, no matter where you are, their online business so that you can find freedom in your life to do the things that are most important to you. And, in fact, today, that is what we are talking about is scaling your business. I give you strategies all year long, but we are just going to really dive deep into the idea of scaling your business and share a 3 step system. I'll talk more about that in a minute. That really can help you grow your business and pull you out of it, because when I started my business, I thought working more hours meant more income.
But what I really wanted was freedom to be present with my kids, my grandkids, and make a difference with my business. I wanted to be able to pick up this laptop and go to my kids when they needed help with my grandkids. I wanted to be able to serve people wherever they were in the world and help them improve their lives, help them grow. Whether that was in family business, or you know, my other niche is homeschooling. And so I work a lot with moms, and so I wanted to be able to help them and serve them. But just work, work, work, work, and more hours didn't mean more money all the time.
So let's talk about scaling before we do that I have a giant favor. Would you please think of one person that you know, that could benefit from this podcast episode and share it with them, and then be sure that you subscribe wherever you are listening to this episode, because that will help us get it out to more and more people that could use the kind of help that you're getting.
So let's go back to talking about scaling what is scaling? Leave something in the chat if you're listening there. But what is scaling? It does not mean more hustle and bustle. That is just a lot more work. It means setting up smart systems. I've talked a lot about systems over the years, so that your business grows without needing you without needing more of your time. It is growing without you. Scaling helps you. And it actually, I think, helps fulfill the reason that you have an online business which is to spend more time with the people that are important to you. So what I want to do today is talk to you about the 3 A scaling framework.
3 A's, A number one, A number one is AI, and that goes along with content. Now, AI can be used for many, many ways, and I've used it for a lot. But we're going to focus on content. Stop creating from scratch and start using AI tools. My 2 favorite ones are ChatGPT and Claude. I use Claude more for writing like writing blog posts, writing e-blast. I use AI for creating an outline like the one I'm actually using today. Yes, I used AI to create this outline. I gave it a prompt. We worked on it. And I have this. Now. Yeah, I have to edit things. But AI came up with this, and I didn't have to start with a blank page.
In the past what I want to do with each one of these 3 aces share a real life story, and the 1st one is BuzzFeed. BuzzFeed offers quizzes to its people in its world. In its niche, it personalizes the quizzes. So no 2 people get the same thing. In fact, it will use a BuzzFeed uses AI to personalize it, so your results will be not be the same as anyone else's. You will get personalized responses that are unique to you. If you go and take one of their quizzes. They go beyond the cookie cutter. Don't we all want to go beyond the cookie cutter. Now, I'm not there yet. I use AI for content, a lot and a lot of other things. But isn't that a cool way to use AI for content. Hey? You take this quiz, and we're going to give you a really personalized result. So instead of doing everything yourself, think about this. Who can you help? If you multiply the impact.
I will tell you this, what I have done and I am sharing. I just created a brand new course called the 5X method. Turning one podcast episode into 5 money making assets in 5 minutes. Can you imagine 5 minutes? And I show you step by step, the system that my virtual assistant and I have been using for months. That's what I love about AI BuzzFeed is personalizing their quizzes. I am using it for content creation to be able to take that podcast, and how do I turn it into a YouTube video or a blog post or social media quotes and get all sorts of things. Actually, in my course, I turn it into more than 5, because I want to over deliver. But you're going to get at least 5 pieces of content if you go through the 5X method. So the 1st way you can scale it like in 5 minutes is to use AI for me. That's what I do. There are many other ways I use AI. We're just going to talk about that one as far as content, and the more content you get out there, the more traffic you can send to your site. So A number one, A 1 AI.
A 2 automation. You can use email schedulers and sequences, social media schedulers, podcast workflows, Pinterest schedulers, schedulers, and they will all work with you when you're offline. It's like mailbox money. You do the work once, and then they're going to keep going for you. You know, Starbucks actually has a loyalty card program, and it is completely driven by AI. It analyzes the data that it's given on a regular basis, and then it sends you the offer that is best for you based on the AI results.
You can do that same. You're like, I pay for them to do all that data analysis. Okay, I get it. But how about this? How about you tag people that click your link for this one product? Can you set up a campaign that when they get that tag they automatically get sent into a campaign that's going on, whether you work or whether you're on vacation, whether you work or whether you're asleep, it keeps going. Campaigns. At least that's what we call them. Y'all, your email service provider may call it something different, but that is working, whether you are working or not. That is so cool to wake up, and all of a sudden you've got money in your bank account, or your PayPal account, or Stripe, or wherever. That is what we are looking for.
And so automation, you've got to look at your automation sequences. Another thing that I do is I use schedulers. So we schedule Facebook, Instagram Pinterest. We're not over there pinning or whatever daily on the real time. All right. Neither am I sending emails at the real time, even if it's not a campaign in email, I am broadcasting. I am sending a broadcast out to whichever group of people I think that will help people the most. That is where I can serve them the most. So do you have schedulers set up to automate all of that, so you don't have to do that. Do you have a funnel set up? So when they land at the top of the funnel, they get that lead magnet. They're going to get your follow up sequences and hopefully be able to buy whatever will help solve their problem, so that when you are sleeping you wake up and you come to your laptop, and you're like Woohoo. I made some sales last night. That's what we're looking for, and that's what automation is that will scale your business. AI automation.
A 3 audience. You need to be growing your list consistently. That can be in many different ways. It could be just offering lead magnets. You could be getting interviews on guest podcasts or guest YouTubes, maybe Newsletter, e-blast swaps, maybe speaking at a conference. But you've got to be growing your email list consistently. There's a company in 2017 called Crumbl Cookies. They were a gourmet cookie company that experienced rapid growth. How did they do it? By the power of social media. They had 1 million. They have not at the time they had millions of TikTok fans, but they also, as they grew, they expanded their product offerings, and they started a rotating menu. They used many different strategies as they grew.
Now right now. So, starting 2017, this is 2025, 600 bakeries in 147 States. Let's talk about when they started in November 2017, they had 217 visitors a month. If you feel like you don't have very many. Then listen to this Crumbl Cookies 217 visitors a month by 2022 in December. So that is what 5 years later they have over 6 million in organic traffic because they were growing their list constantly, organically. In 2017 their organic traffic averaged about $5 like about $5 per organic traffic. In 2022, $55,000. The traffic, the value of their organic traffic was $55,000 in 2022, in 2017 it was $5. They did something right. They kept growing their list.
And so if you grow your list, and then you have these automations in place and you're using AI to continue to provide content for your list. You are going to scale your business and make more money. It is just sort of a fact of how it works. If you have it all set up. Do you have it all set up correctly. That is the real question. All right. I've got a resource. So stick with me until the end that I think can help you. But before we close. I do want to talk about some simple tools that can help you right now.
AI powered content creation. Let me just tell you I use ChatGPT and Claude. I know I mentioned that at the beginning. If you're multitasking, come back to me, and here's what you need to know. This can speed up your blog post. In fact, I did a demonstration the other day, and it was longer than 5 minutes, because I was explaining and showing them what were they needed to have ready? Because obviously, you need a podcast ready. You need a transcript ready? You probably need a title and description ready. But once you have those, especially the transcript, you can pop out blog posts, social media engagement quotes all sorts of things seriously in less than 5 minutes.
And so use AI to help you do that. You may have. I mean, I'm not just going to put that blog post up, but I am going to have. I don't have a blank page. And when I looked at what they produced from Claude I was like, Oh, my gosh! This sounds just like me. That is what I was looking for. So tool AI depending on whatever AI platform you want to use, what about in the podcast Pinterest on automation. Use things like Tailwind. I know people poop on Tailwind. You know what we don't have to do it, and we can schedule it out for as long as we want. We're not stuck with a week or a month, or whatever Pinterest limits you to same with Facebook.
The other thing is email campaigns and scheduling broadcasts. There is no way I could get up at 5:30 in the morning and get my email sent if I had to do it manually. I've scheduled those things out way in advance. And so just that puts things on automation. Also, when someone comes in and gets this lead magnet. They're going to get a follow up series for the next 3 to 5 days. That will eventually offer them something for sale. And so that is how we can use campaigns and automate what we're offering people. So our 3 A, what do you call it? Step the 3 A scaling framework is AI automation and audience.
Now, I told you I've got some resources. I've told you about the 5X method, but I'm going to tell you if you are ready to scale if you're looking to implement similar strategies and explore scaling resources. This is just a 1 week offer, and it is right now, when I publish this, and that is BC Stack 25 every product. And I think there are 60 over 60 tools, their trainings, resources courses, whatever that show you how you can scale your business included in that. One is my 5X method, turn one podcast episode into 5 money making assets in 5 minutes actually get more than 5. But it sounded good. This is the exact system that we use in my business to get my message out there.
So in the BC Stack, you're going to get everything from AI and YouTube to Pinterest digital products, automations, niche sites, whatever these are, real strategies that are working right now, we're not talking about something that worked 5 years ago, because we know that marketing has changed. We know the whole landscape of online business blogging and podcasting has changed. These are real products.
And if you go to familyebiz.com slash BC Stack 25 BC Stack 25. You can use my link, and I have a special bonus just for you. You find it in the show notes. I think. Actually, I'm going to be really honest. This bonus is worth $97. So you can buy a $47 bundle of 60 products. And you're going to get my bonus. That's worth $97. I'm going to just tease you. Make you scroll down a little bit and find out what that is. I will tell you this.
I am working through all the items in this BC Stack, and I will be using many of them to help me, because one of my goals is to scale my business this year. We're doing well. I will say that. Okay, it is coming on this year. It is June, and we we had some great months, and we had some really slow months. But I am working on. How can I scale this so that I can pull myself out? I can take more vacations, and I can spend more time with my kids and my grandkids and serving my community going on mission trips. That is where my heart is. So I would encourage you to grab BC Stack this week because it is gone in one week.
You'll find the link in the show notes. But I'll tell you. It's familyebiz.com/BCStack25. If you have any questions, let me know. Thanks for spending time with me. I am Kerry Beck, with familyebiz.com. We'll talk to you next time.