If you’ve ever thought “I doubt myself” right before launching something new, you’re not alone. This episode is for you if you’ve poured your heart into your offer—but deep down you still wonder if it’s good enough, if anyone will buy it, or if you’re even “qualified” to sell it. Carrie shares her own struggles with imposter syndrome, how she overcame it, and how you can build confidence that lasts.
You’ll learn how to validate your offer even if you’re just starting out. You’ll also find out why confidence—not certifications—is what your audience really needs from you. Hear real-world strategies for transforming your mindset and sales messaging.
✅Why most qualified people feel like imposters (and it's not what you think)
✅The "founding members" strategy I used to validate my course before launch
✅How to shift from features to transformation in your messaging
✅How $50 in sales from a stranger changes everything
✅The simple reframe that took my sales page from crickets to conversions
Resource Mentioned:
FamilyEbiz Blueprint: Guide to Online Business
Show Notes:
Stop Letting Imposter Syndrome Make You Doubt Yourself
What are some strategies to stop doubting yourself when launching your offers? Let's be honest, the struggle is real, entrepreneurs. You are busy. You've poured hours, maybe even months into creating something, but deep down there's still this nagging feeling. What if it's not good enough? What if people don't get results?
I can relate. That is how I felt before I launched Raising Leaders, Not Followers. I knew it helped because it had changed the way that I homeschooled. But I still had that little nagging feeling deep down inside.
Dr. Valerie Young - and this is the coolest story - I was researching for this podcast episode, and Valerie came up, and I'm like, "Oh, my goodness, I know her!" I just messaged her on Facebook. She was at Wimbledon back in 2008, almost 20 years ago. That was the first mastermind that we joined with Yanik Silver.
She is the author of "The Secret Thoughts of Successful Women," and she explains how most qualified people often feel like imposters. They underestimate their value and their credentials. They believe, "Oh, I just need one more certification, or just a little more experience before we're allowed to help people." And that's just not true.
She says many people who suffer from imposter syndrome don't feel worthy of success even when they've earned it. In one of her talks, she was talking about a Harvard graduate who was working in a respectful leadership position who still felt like a fraud. Not because she lacked value, it was because she doubted her ability to deliver it.
It goes back to this mindset within ourselves. What she had was changing people's lives. It was her confidence in delivering that.
You might feel like your offer, your course, your product isn't worth money. I have seen so many of you price things at like $5, and I'm like, "at least $15 or $20 if you went to the time to create it." People are like, "I'm in the homeschool group, and they just don't spend money, so I can only charge $5 or $10."
I sell a homeschool course for $197, and it sells. That speaks volumes, and it did take me some time to build that confidence and be able to do that. But there were strategies, and I'm going to share one of the things that I did before we launched it.
The first thing I want you to consider is validating your product with an imperfect launch. It does not need to be perfect. What you want to do is test it with real people.
I was looking for founding members. I figured if I could get 10 founding members to get this course - I may have even sold it to them for half off - and if I could get 10 people to work with me for about 6 weeks before I launched it, I could get feedback from them. They could try it. I could get testimonials from them as well.
You'll find out what resonates with your audience, where they are getting stuck, what results they're already getting. And this is proof of your concept. Once someone says "this helped me so much," not only are you helping them, you're giving yourself more confidence.
It's been said that startup founders all struggled with imposter syndrome, but as they started to make sales and had people following them, their imposter syndrome faded. So just a few sales, some DMs with results, people thanking you - that imposter syndrome can reduce.
Sometimes we can feel down, and we're like, "I'm not sure, no one bought it." But then all of a sudden a stranger buys it, and then another, and then they leave positive feedback. It changes everything.
You can't fake traction. Even $50 in sales from someone you don't know tells you something's working.
It's not about raking in thousands of dollars. It's about real people getting value from what you offer. We want to change our messaging from just telling them what it is to showing them the transformation.
What's the difference between features and benefits? Feature: "You'll get 5 video trainings, 3 PDFs, and a checklist." Well, why? Who cares? Why would I buy that?
This is a benefit or the transformation: "You'll stop wasting time every week figuring out what to post and finally have a consistent content plan." See, "I stop wasting time" - that would be awesome.
You want to position your product around transformation. I always say, lead with transformation, then tell them what's inside your product.
Use your own story. If you don't have any testimonials, use your own story. When I first started talking about leadership education and raising leaders, not followers, I could tell my story because it changed the way we homeschool. It gave us purpose and intention, and I wasn't just wasting time homeschooling, and my kids were prepared or more prepared for real life.
Even if you're brand new, you can give the before and after, and how it has changed your life. That is valid, and that is proof. People buy outcomes, not just features.
Here's what I want you to do. Send one message to someone who you think would be a perfect fit for your product. Ask this person if they would be willing to give you feedback. Let them know you want to improve this product with their help, that's all.
You don't need a list of 10,000 people, just one or two people that can share the transformation that your product offers them. You don't need millions of people. You just need to take the next step.
Ready to stop doubting yourself and build unstoppable confidence in your offers? Listen to the full episode