Are you tired of feeling stuck when your dashboard shows zero sales—again? You're doing the work, creating products, and posting content… but consistent sales still feel out of reach. You're not alone, and you're not doing everything wrong. You may just need a better system.
In this episode, Kerry walks you through the real reasons your income is up and down—and exactly how to fix it. These practical tips will help you build a foundation that doesn’t rely on hustle or luck.
✅The #1 reason you’re not making consistent sales
✅How to use an “always-on funnel” to sell 24/7
✅Why you need to stop creating more products
✅What makes tripwires a secret weapon for instant cash
✅How to shift from random promotions to intentional offers
👉 Grab the resource mentioned in the podcast and start building a system that works for you.
Resources for You:
Business Marketing Roadmap
Magic of OTO: Tripwires that Work
Episode 031: Sales System to Grow Your Bottom Line
Vacation Campaign Tool Kit
Show Notes:
Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so you can have freedom to do the things that are important to you today.
We are talking about a topic that comes up fairly often when people join my Facebook group for Family Ebiz. I ask, what's your biggest challenge with online business? And one of the responses we get over and over again is consistent sales.
My guess is you've looked at your dashboard and wondered why isn't anyone buying today or this week or this month. I made 0 sales this month. Why does everyone else make sales but I don't?
You are not alone. So many online businesses are doing the work, creating products, posting content, but they struggle with inconsistent sales.
So what is the real problem? Why are sales either inconsistent or zero? You might be just doing random marketing activities without a system. You have got to follow a proven system.
Others of you, you're so excited. You've got this new product, you launch it, and then you stop. Or you sell to people and you're trying so hard to sell to people, and they're not even ready. They don't even show up. You don't even follow up after they've shown interest.
So you're selling to the wrong people. You may need different people on your list. Or maybe you're not building relationships. You're just broadcasting and just shooting things out to them and offer after offer.
Others of you just don't even have a clear path for someone to go on. They land on your website, your web page, and they don't even know what to do. It is so confusing.
You can't rely only on launches or spontaneous promotions. Those are great, they are great shot in the arm, and I definitely have launches throughout the year. But you need to develop some always on funnels, so that it is still working, even when you're busy, or even when you're on vacation.
A few weeks ago I talked about a vacation campaign and how you can set up a campaign. You turn it on, go on vacation, sip those smoothies on the beach, and you come home to sales. That's what a good funnel will do that give you consistent income.
Start with a lead magnet that naturally connects to your product. So originally, you need to know what that product is that you're going to sell. Then you back up and have a lead magnet, a free resource that will lead to buying that product.
When they get that lead magnet they get on your email list. You don't ever give them a link on a web page. They always need to go get the freebie in their email. And then you're going to have a short email sequence to introduce yourself, to deliver some value, some content that leads into a sale.
This is foundational for consistent income. Do you have that always on funnel?
I have so many students. They are constantly making more and more products, thinking that more and more products will make more and more sales. That is a myth.
Focus on one product that you can promote over and over in different ways. My flagship product is Raising Leaders, Not Followers. And so I do launch that 3 times a year, and then I have other things going on in between that can make smaller sales that are related to raising leaders.
Stop creating new things constantly. Find one thing, optimize it, refine it, tweak it until it is making consistent income. Add testimonials, add bonuses, better emails, clearer sales page. Get it converting before you go make something else.
Get this one product to convert well before you go make another product. It's a lot easier to just keep making products, but that does not make money. One offer that converts is better than five that just sit unused.
Most people aren't making consistent sales because they're not making consistent offers. I have consistent weekly content, good, free content in this podcast. But I am now trying that every month I'm going to offer one product out, especially like in Family Ebiz.
Use your email, your podcast, your blog, or whatever to highlight, not what it is, but the transformation your product brings. That is one thing that probably your offers are just telling them what it is and what it's going to do. It's not telling them what changes will happen in their life, what changes will happen in their health, what changes will happen in their family, what changes will happen in their business, depending on the niche that you're in.
Highlight the transformation, the positive change that will take place. And then go ahead and build in regular promotions to re-engage your audience.
When they get something for free, this is a secret weapon. When they get something for free instead of a page that says, "Thank you, go get your freebie in your email," it says, "Thank you, your freebie's on its way. But I have a special offer for you," and then you give them 15 to 20 minutes to buy.
You got to get a timer on there that really takes it down but 15 to 20 minutes that they get a special, incredible offer on something that is related. So we have a freebie, lots of people get it, tripwire, they're all related. It's all in the same funnel at an incredible offer. And then your product that you really want to sell.
This was years ago. I got accepted into a bundle, and I was just thrilled because I was just starting out. I made this apple unit study before Canva and everything, tried to make it look good. I was making it on Word Doc, and it did turn out really good.
But what I did was I had a special offer for them, but the problem was, there was no timer. That meant they got my free unit study, then I was giving them an offer on my unit study toolkit. The problem was they could go get it anytime. Three weeks later they could still go back and get it.
That's when I discovered tripwires. That's when I discovered the secret magic is a timer in there. Now this is usually a tripwire, a low priced item. Most of mine are $7 or $9. I have a few that are $12.95, depending on your niche.
The thing about a tripwire is, if you're running ads, it will pay for the ads. It also allows you to get instant customers. You're getting instant cash. You're also getting instant customers. They go from a freebie to a customer like that, and it gets them used to buying from you. This isn't a gimmick. It is just smart psychology and good value.
Consistent sales come from an intentional system, not constant hustle. Don't rely on hope or like I call it spaghetti on the wall. We're just throwing things on the wall and hoping something sticks.
Focus on your product, make more offers and use a tripwire. And if you're ready to build that tripwire funnel, take a look at Magic of OTO Tripwires That Work. That is what helped me start making money while I sleep, and I was so excited when I had that tripwire, and I started making money instantly.
Ready to build your tripwire funnel? Check out Magic of OTO Tripwires That Work and start making consistent sales today.