Feeling scattered by too many business ideas? You’re not alone. In this episode, we’re cutting through the noise and showing you exactly how to gain clarity for business—even when your brain is full of options and shiny objects.
You’ll learn two powerful strategies to help you focus, test your ideas, and commit to a niche that works. Whether you're starting fresh or pivoting mid-stream, these tips will help you take confident, focused steps forward.
Here’s what we cover:
✅ The 3-part matrix to help you choose the right idea
✅ 3 questions that filter out bad business ideas
✅ Why launching 5 pieces of content beats building a perfect brand
✅ How to test what’s resonating with your audience
✅ Real examples from online entrepreneurs who gained massive traction by focusing
👉 Grab the resource mentioned in the podcast to put this into action fast!
Resources Mentioned
VIP Day Replays: Repurpose to Profit: Turn Existing Content into Cash & Growth
Show Notes:
The Freedom of Online Business
I didn't even say this in last episode, but I'm actually recording these at my daughter's house. They are on a 15 year anniversary Alaskan cruise to celebrate, and I am here for a week with my granddaughter. That's the freedom you have when you have an online business, because I just told the girls, now they're older. They're 8 and 10. But I was like, Okay, I'm going to go in here for 30 min, and I'll come out. We'll do some more things.
We've already cooked. We've baked bread, we've done all sorts of things, and we've got more to do, because this is day one, and I'll be here for a week. But that's the freedom that we have.
One of the things that I hear people struggle with, not just like how to build a website, but is clarity and focus. I'm not clear of where I need to be. I can't stay focused. I keep following the shiny objects.
In our last episode we talked about being overwhelmed, and how you can get clarity. I gave you 2 great tips on building clarity. Go back and listen to that episode. It's sort of the foundation of clarity and focus. Today, we're going to talk about focus.
Do you have a game plan? How do you create daily focus that moves your business forward? Do you ever feel like you're constantly doing things, checking off the boxes, posting on social, tweaking your site. But you're not moving forward, or you're not really making any money?
That's the trap of busy work instead of business building work, real progress. Progress doesn't come from just doing more. You've got to be doing the right activities with intention.
Choose one primary goal that over the next 90 days, because we're doing what we're doing, gaining clarity for 90 days. Now, we're going to focus for 90 days.
Pick one. Maybe it's to grow your email list, launch a product, publish weekly content, just one thing. And then break that down into 12 weekly goals. Maybe week one finish your lead magnet, week 2, build a landing page, week 3 write your nurture sequences in your email service provider. So divide it into 12 weekly steps that are obtainable. And you stay focused. And that's what you're focused on that week.
You want to take these tasks and don't put them on a to-do list. Don't put them on a 12 step piece of paper, put them in your calendar. Put them in your calendar. If they sit on the to do list, they're probably not ever going to get done, you'll ignore them. No more guesswork. You want to get them in your calendar.
Nasim, in 2024 shared his journey of building a niche blog from scratch while he had a full-time job. What did he do? Instead of chasing all the trends he stuck to a system. Here it was: published consistently, reflect weekly and improve, based on analytics. You don't just guess you go look at your analytics each week to know how to improve.
What were his results? Real audience growth. He found he became an authority in his niche, and he began monetizing within a few months. What's the biggest takeaway for you? A plan plus consistency will beat random action all the time.
Focus beats hustle. A lot of times we are just like all over the place. So what are some simple ways that you can stay focused in the daily? I have 2 things.
One blocks of time. So maybe the mornings are content creation. The afternoons are networking and outreach and maybe dealing with your email and Fridays planning systems, things that just pop up that you can finish up on Friday. For me, my Thursday mornings are quickbooks. It's when I do my bookkeeping.
I do more content creation in the morning, because I think better, and by the afternoon I have to do things that don't make quite as much thinking. And that's when I will usually take care of email and social media and that type of thing.
So work with blocks of time according to who you are. Your personality, what are your strengths? So that you're doing the hard things during your strong thinking times, and then the repetitive things that you just have to get done during those lesser thinking times.
Number 2 theme days. And I've done this some, but I have some students that it really works well. For instance, focus on one task each day. Mondays are for marketing. Tuesdays are for content. Wednesdays are for collabs and visibility and traffic. So you can do it that way.
I had someone that had a podcast and a blog. So one day was podcasts, one day was blogs. One was writing in their like their products, content making ebooks that type of thing. So they divided it that way, so focus by either blocks of time or theme days.
Joy Distra of Fat Stacks Blog famously completed an income producing website in 5 hours. How? He didn't multitask. And he didn't go after those shiny objects. He carved out focus time, and he skipped perfection.
But he did only what mattered. This is something that I personally do. When I have a project that I'm working on, I'll go to the coffee shop for 4 hours, and it will focus me. And I'm not like at home. I can get really sidetracked.
One of my mastermind students, Daniil, she wrote a book in 90 days and pretty much every Friday afternoon she would go to the coffee shop and work, and that was focus time. She's like, Kerry, I just struggle with focus. But when I'm at the coffee shop I am focused on what that project is that I'm working on.
John didn't multitask. Instead of researching endlessly and never pulling the trigger, or he didn't spend time making fancy graphics. He just got the site up live. He published a few quality articles, pieces of content, and he monetized.
Takeaway: Speed and success come from clarity, not chaos.
You're going to pick one main business goal for the next 90 days. Break it into 12 weekly steps. Schedule it in your calendar. Not a to-do list, not a chart, not a printable, put it in your calendar. And then use theme days and time blocking to avoid distraction.
Stick to the system, not to your mood. Stop hoping for clarity. Create clarity. Your challenge in the next 30 min. Right now, after you turn this off, map out your week. What are you going to work on this week. Choose that one focus goal and plan it like it really matters because it does.
Remember, focus creates freedom. Clarity creates income.
Ready to create real focus in your business?
Grab your Business Marketing Roadmap and start implementing these strategies today. Tools that can help you stay organized include Google Calendar, Trello, Asana, or even a good old paper planner