Feeling scattered by too many business ideas? You’re not alone. In this episode, we’re cutting through the noise and showing you exactly how to gain clarity for business—even when your brain is full of options and shiny objects.
You’ll learn two powerful strategies to help you focus, test your ideas, and commit to a niche that works. Whether you're starting fresh or pivoting mid-stream, these tips will help you take confident, focused steps forward.
Here’s what we cover:
✅ The 3-part matrix to help you choose the right idea
✅ 3 questions that filter out bad business ideas
✅ Why launching 5 pieces of content beats building a perfect brand
✅ How to test what’s resonating with your audience
✅ Real examples from online entrepreneurs who gained massive traction by focusing
👉 Grab the resource mentioned in the podcast to put this into action fast!
Resources Mentioned
VIP Day Replays: Repurpose to Profit: Turn Existing Content into Cash & Growth
Show Notes:
The Focus Problem Every Entrepreneur Faces
One of the biggest problems I hear from a lot of my mastermind students and my coaching students, and then just other online business people that I collaborate with, is focus and clarity. Having clarity about what direction you need to go. There are so many ideas. Are you overwhelmed by too many options?
If you are, this episode is for you, and so will next week's episode. I get it because I have so many ideas, and I have got to leave things by the wayside and focus on just a small number of topics that will fulfill that.
Because when you are worldwide, you're really not going to be successful in an online business. You have got to niche down, and if you have a niche, and you say, like, I have a homeschool business, and you're like, well, I am in the homeschool, I just do all homeschooling, that is not going to do it.
You know I don't know if you've heard of the tighter the niche, the more you get rich. You have got to dive deep. I have another business in the wine industry. If I just said, Oh, I'm all about wine, that's not going to get it. We actually have a site on wine trips, and how you know things that you can do on wine trips and good wine trips to take as well. And so that is niching down.
I want to give you 2 tips today to help you gain clarity and focus, especially over the next 90 days. That's going to be my challenge to you.
This is a 3-part simple decision making matrix. We don't want to follow the latest trend. We don't want to follow popular voices. We want to talk about passion, demand and differentiation.
Passion: Do you want to talk about this topic regularly, even when you're not motivated? If you do, then that might be a good passion for you.
Demand: Are people really searching for this, or is there not much interest in it? You can go to Google trends, Pinterest search, Uber suggest just to see what people are actually searching on. So you want passion, you want demand.
Differentiation: But you also need differentiation. That is where a lot of people fail. They and I did for years and years. I was just so general. And so you've got to find what is your unique angle? What personal experience can you bring? And only you bring to that particular niche. And if you can find that you can separate yourself, it's USP unique selling proposition for the technical term.
Ryan Robinson was someone in 2014. He was all over the place. He had multiple side projects. He did not have clear direction where he was going. And he just decided, okay, I could do something different.
And he started to focus solely on blogging about 3 things: SEO, affiliate marketing and content monetization. That's it. Not list building or traffic, or any or how to build a website or how to get a shopping cart. None of that. SEO, affiliate marketing and content monetization.
His blog now serves over 500,000 readers. He makes 25 to $55,000 a month through affiliate links, some products and some courses. What is the lesson? Clarity is power. Niching down is power. Ryan's breakthrough came when he narrowed down his focus and stuck to it consistently.
Once you decide on something, don't wait to make it perfect, or get the right logo or the right design. Just get it out there. Publish 5 pieces of content in the next 3 or 4 weeks. Could be 5 blogs, 5 podcast episodes, 5 videos or a combination of any of those.
As you do this you need to observe which topics are resonating with people. Which ones are they sharing or clicking? Through which ones have the leading indicators. Are they opting in for certain things? Are they giving you feedback?
Those are the things that you're looking for, and if you're going great, you keep going. If not, you do a little bit of pivoting, and you want to commit to 90 days to do this. That gives you plenty of time to get content out there, but it's short enough that you can pivot if you need to.
Sharon Gurley of Digital Nomad Wanna Be, did you hear that? Digital nomad wanna be? She was overwhelmed, like many business owners, and she had several sites, lots of different ones. Before she decided, I'm just going to commit to one. That's when things change.
She was in the travel niche. She took a tight travel sub niche and built one site around it, focusing exclusively on SEO and affiliate marketing to monetize it. She created very targeted content and resisted all the urges, all the shiny objects to go jumping around.
She gave herself a clear 10 month window to grow. And here's what happened. She began to rank high for competitive keywords. She saw steady streams of traffic from Google, and she monetized successfully through affiliate links. Why? She focused on one thing instead of chasing trends, shiny objects, or just dabbling in a bunch of different areas.
You don't need 10 sites. You don't need 10 ideas. You need one clear niche or sub niche, and then the discipline to go deep and not wide.
So here's my challenge to you: Use our passion demand and differentiation matrix to come up with a niche and commit to 90 days. You're going to focus on just that one niche, then this week, create and get ready to launch 5 pieces of content, and then watch that over time.
Real traction comes from feedback and focus, not perfection, not perfection. So choose your niche, plan your 5 pieces in the next 7 days and get them launched one week from now.
Ready to implement these strategies? Grab your Business Marketing Roadmap and don't forget to check out the VIP day training on repurposing content – learn how you can take one blog post and quickly turn it into multiple pieces of content across different platforms.