Struggling with feast-or-famine months in your business? In this episode we walk through the “consistency code” — practical systems you can use right now to get to consistent sales without living in constant launch stress.
You’ll leave with simple, actionable tactics you can implement this week to steady your income and reclaim your time.
✅The subscription model secret that's been working since the 17th century (and how to adapt it for your business)
✅How to set up evergreen funnels that sell for you 24/7 (even while you sleep!)
✅How to mix live launches with evergreen offers for steady spikes and long-term sales
✅How webinars drive sales
✅A one-step action to decide if your product is ready for evergreen
Recommended Resources:
VIP Day: The Webinar Sales System: Create, Market & Sell Without the Stress
Show Notes:
The Consistency Code - How to Smooth Out Sales in Your Business
Hey everyone, Kerry Beck here with Family eBiz, where we help you start and scale your online business and find freedom in your life. So you can do what you're called to do, what's most important to you, and where you are right now.
We are in the middle of a series on consistent sales. We have covered so many great topics. Today, we're going to be talking about the consistency code. How do we smooth out sales in our business?
Have you ever been on the sales rollercoaster? Oh, yeah, I got a lot of sales. Oh my goodness, there's nothing. And you have incredible months, and then other months you have crickets.
The reality check is volatility comes from relying solely on launches, and you're having to launch something every single month just to make a sustainable amount of income. We need to take a step back and look at some systems that you could put into place and jump off the sales rollercoaster.
We're going to talk about how do you build reliable, predictable sales and no more income whiplash.
This goes all the way back to the 17th century. There were publishers back there that were selling books and periodicals by subscriptions. You would sign up, and every month or quarter, you would be getting a new book, or a new book of the month, I think is what they used to call it.
The modern view of that with physical products, we can talk about something called the Dollar Shave Club. This is where they sort of bring back the razor blade subscription model. And every month, you get some new razor blades at a discounted price.
Another one are all these kid ones that you see all the time, and you can join up, and they get a little activity every month with the supplies in that box. So, a lot of people have gone to subscription boxes.
You can actually look at this, too, from a digital view. I have something called Gigi's Mailbox Club, and that is where you sign up, and every month you get a Bible lesson with... you don't get the supplies, but I give you the verse, the Bible story, the craft, the snack, and some extra things as well. And so that is in a members area.
Another thing that I do, basically, with Family eBiz is we have a mastermind. And so I have businesses like yours that pay me every month, and we meet in small groups, and we help each other out. We brainstorm things that can help. We look for strategies for your specific business, and how you can get to the next level.
The thing about the subscription model is recurring systems create predictability. Let me repeat that. Recurring systems create predictability. You can't rely on one-time launches forever. You will go crazy, and I actually tried to do that.
Every month, I had something new going, and then I decided to take a step back and find a new way. Because it was killing me, coming up with a new webinar every month, and which product, and after a while, they didn't really care. They were just getting on the webinar to get some information, and they weren't really buying.
This is maybe a mindset shift for many of you. You need to make peace with systems. Systems will offer stability. They do not stifle your creativity. In fact, they enable it, because you have a system in place, and you can be creative within that system.
Say goodbye to the launch roulette. That is an emotional rollercoaster. You're worrying whether this month you're gonna have enough money.
Consistent sales free you to focus on what truly matters, and that is serving your audience and creating solutions for their problems. And a membership or a subscription is one way that you can steady out your sales and have more consistent sales.
What is an evergreen funnel? It is an automated system that will sell your offer continuously, day in and day out. You've seen them. You go in, you sign up for something, and then they say, do you want to watch it tonight at 7 or tomorrow at 10 a.m? You click it, and the platform will figure it all out, and it will, at 7 at night, it'll send you an email with that recording, and it looks like it's live.
There is a lady named Gillian Perkins. She built a funnel that earned her $72,000 with a 4-6% conversion from cold traffic. She's an entrepreneur, a podcaster, a content creator, and a homeschooling mom of five.
She teaches these different business strategies so that people can find freedom in their life. Two platforms that she uses: ConvertKit for email and Easy Webinar for webinars. She uses a webinar to steady herself with an evergreen funnel.
Now, I want to have a caveat. You don't just go in and make an evergreen funnel. I personally believe you must launch your product, like a real live launch, three or four times. You've got to tweak it and find out what really works, get that webinar the best it can be so that it converts, and then you can turn it over to an evergreen funnel.
Live launches generate spikes in income and excitement. I just had one, Homeschool Superheroes. Oh my goodness, that group was exciting. We were playing bingo, I was giving away prizes, we had speakers that were phenomenal. That was a spike in sales.
But I can't do that every month. I can barely do it twice a year, but that is a launch, just like I launched my Raising Leaders, Not Followers course as well.
You need to launch something live before you ever put it in Evergreen. When you do this, when you launch live, your webinar is your lead magnet. Events drive sales. Your webinar is your lead magnet. You give it for free, and then you're going to sell something on the end.
But you do need to know your product. You need to refine your product. You need to know how to market that product so it converts. Just because you have it out there doesn't mean it's going to make sales.
Y'all know my coach, Amy Porterfield. This is exactly what she teaches. She believes live launches help perfect your messaging, and then she also teaches how you can take that live launch and turn it into an evergreen product.
She teaches webinars, because they work. They make sales. And if you're afraid of it, just say, okay, I'm gonna do one for 20 minutes, and that's it. It doesn't have to be an hour long.
For Amy, she does not have a lot of products. She sells her DCA course in September, once a year, and then she has an evergreen course, List Builder Society, and that is available all year long. And so that is what smooths it out.
For me, I do launch my Raising Leaders 3 times a year, and then I have backup things. I have some e-books and unit studies and things like that that I will sell that are available at all times.
What do you need to do today? I want you to pick one existing product or a plan product. Decide, is it ready to go evergreen, or do you need one more final live launch to optimize it? If you've never launched it, then you need to launch it.
Once you've launched it 3 or 4 times, you've tweaked it with how the whole funnel works, then you can turn it into evergreen. So, what is that one existing or planned product? And then plan your next step. Either draft your evergreen funnel, or schedule your final live launch.
Both of them need a good, solid webinar. And if you're not sure how to plan a webinar, I have a free tool for you. It is our 7-Day Webinar Action Plan, and you can get that at familyebiz.com/7-day-webinar.
Systems beat sporadic hustle every time. Subscription systems aren't new. They've created income stability for centuries. Let's follow something that's proven. Evergreen funnels automate consistent sales. Live launches can fuel evergreen success, if you do it thoughtfully, and you pay attention to how your marketing is.
So, build your business on a foundation of steady systems, not launch pressure. Your creativity and your bottom line will thank you.
Ready to build a stable webinar that converts? Join me for our VIP Webinar Day where I'll teach you all the moving pieces you need to know. A webinar isn't just teaching, and then at the end go, hey, by the way, I got this. There are so many little components that make the difference between a webinar that converts and one that doesn't.