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Estate of Mind — The Art of Selling Luxury Real Estate
Institute for Luxury Home Marketing
86 episodes
1 week ago
Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.
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Marketing
Business,
Careers,
Entrepreneurship
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All content for Estate of Mind — The Art of Selling Luxury Real Estate is the property of Institute for Luxury Home Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.
Show more...
Marketing
Business,
Careers,
Entrepreneurship
Episodes (20/86)
Estate of Mind — The Art of Selling Luxury Real Estate
Scaling Smart: How to Grow a Profitable Real Estate Team
In this episode of Estate of Mind special guest John Simmons shares what it really takes to build a sustainable, profitable real estate team—without sacrificing your time, your values, or your sanity. From team culture and compensation models to leadership burnout and the courage to “fire yourself,” this conversation is packed with practical advice and honest insights for growth-minded agents and brokers.
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3 weeks ago
49 minutes 22 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Building a Sustainable Real Estate Business in Any Market
In this episode of Estate of Mind, hosts Tami Simms and Jack Miller sit down with David McGhee, Vice President of Buffini & Company, to explore what it truly means to future-proof your real estate business. From navigating shifting markets to building sustainable success, they dive into the fundamentals every agent should master—mindset, motivation, and methodology. You’ll learn how to balance timeless relationship-building strategies with today’s tech-driven tactics, how to leverage your existing sphere for consistent referrals, and why chasing the latest shiny object might be costing you more than you think. Whether you're a solo agent, a team leader, or somewhere in between, this episode is packed with actionable insights to help you thrive in 2025 and beyond.
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1 month ago
37 minutes 28 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Inside the 2025 Luxury Market: Trends & Predictions
This month we explore how top agents stay ahead of the curve by understanding market dynamics, buyer behavior, and the latest luxury trends. Discover how shifts in inventory, interest rates, and buyer confidence are shaping the 2025 luxury landscape. Learn how affluent buyers—especially millennials and Gen X—are driving the Great Wealth Transfer, and how agents can adapt by studying hyperlocal trends and leveraging expert market data. From navigating natural disasters and insurability issues to identifying golden opportunities in homes that need renovation, this episode is packed with real-world insights from industry veterans and market analysts. Don’t miss these powerful insights from industry leaders!
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3 months ago
35 minutes 54 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
How Top Agents Build Powerful Global Referral Networks
In today’s competitive luxury market, building a strong referral network isn’t just an advantage—it’s essential for long-term success. Our latest episode explores how top agents expand beyond their local markets by leveraging key designations, strategic networking, and high-value industry events.
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3 months ago
37 minutes 14 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Elevating the Client Experience in a Competitive Market
In this episode we dive into the essential strategies for real estate agents looking to elevate their client experience, particularly in the luxury market. We explore the importance of personalized service, strategic networking, and niche marketing to attract the right buyers and create lasting client relationships. We break down the strategies top agents use to build deep client relationships, tap into exclusive networks, and market like a pro. If you’re not personalizing your approach, leveraging niche connections, or elevating your client experience, you’re leaving serious money on the table.
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4 months ago
41 minutes 8 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Storytelling as a Tool for Real Estate Success
In this episode we focus on leveraging storytelling to elevate real estate marketing, particularly in the luxury market. Storytelling helps real estate professionals highlight the lifestyle a property offers rather than just its physical features like bedrooms and lot size. The affluent often buy into a lifestyle, making it crucial to present properties in a way that captures their unique essence and surroundings. Our hosts emphasize creativity and mindfulness when using imagery, videos, and thoughtful language to create emotional connections with potential buyers, demonstrating that selling real estate is about offering more than a house—it's about selling a lifestyle. By focusing on lifestyle, creativity, and authenticity, storytelling transforms marketing into a powerful tool that resonates with buyers, fostering emotional connections and making properties truly unforgettable.
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5 months ago
43 minutes 11 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Choosing and Maximizing Real Estate Conferences
In this episode of "Estate of Mind," Tami Simms and co-host Jack Miller discuss strategies for attending conferences and networking events in the coming year, reinforcing the importance of networking, education, and strategic planning in real estate. Conferences serve as key opportunities for professionals to connect, learn, and grow. High-end venues offering attendees firsthand exposure to the luxury standards their clients expect. These events also provide the chance to pair business with leisure, enhancing the overall value. Attend conferences as essential tools for growth, networking, and as part of your overall business strategy.
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7 months ago
37 minutes 52 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Luxury Real Estate: Finding Your Niche and Thriving
In this episode of "Estate of Mind," Tami Simms and co-host Jack Miller discuss effective strategies for targeting niche markets in real estate. We discuss the path of transitioning from being a generalist to a specialist, highlighting the need for strong branding and market knowledge. Join us as we cover various techniques, including direct mail marketing and geographic farming, as well as identifying specific niches within the luxury market, such as historic properties and new construction.
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8 months ago
39 minutes 39 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Demonstrating Value vs. Expressing Value
In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Mike Everett from the Real Estate Negotiation Institute as we delve into the essential strategies for effectively demonstrating value to luxury real estate clients amidst industry changes. We explore the importance of understanding client needs and preferences, translating perceived value into actionable strategies, and tailoring presentations to resonate with individual clients. This includes the use of visual tools, such as high-quality media and virtual tours, to enhance property showcases and provide tangible examples of success through past client experiences. Learn how to build trust through transparency and personal branding, while highlighting the role of testimonials and case studies in illustrating the value offered. Gain insights and practical tips for positioning themselves as trusted advisors in the competitive luxury real estate market.
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8 months ago
45 minutes

Estate of Mind — The Art of Selling Luxury Real Estate
Navigating Lead Generation and Social Media Strategies in Luxury Real Estate
In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Lisa Culp Taylor as they discuss the importance of both organic relationships and digital lead generation in real estate. While most business comes from repeat and referral clients, digital platforms have proven to be successful. Many lead generation services often don't deliver on their promises, so it's critical to carefully evaluate each platform before committing. Learn how working with the right lead generation tools can provide a solid supplement to organic business. Also discussed is the need for patience and consistent follow-up with leads, as converting them into clients can sometimes take years. Balancing personal branding, maintaining authenticity, and being cautious about oversharing on social media, especially during politically sensitive times, is vital in today's real estate climate.
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10 months ago
38 minutes 8 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Building Effective Marketing Strategies
In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Will Hayes as they discuss marketing strategies and the importance of starting with clear objectives. Explore how to use the "SMART" framework (Specific, Measurable, Actionable, Realistic, Timely) to guide goal setting. Discover how to balance ambitious goals with realistic expectations, particularly when budgeting for lead generation. We cover the differences between business goals (long-term brand building) and marketing goals (short-term lead generation), from brand awareness to lead generation. We also explore the evolving relationship between digital and print media.
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11 months ago
43 minutes 42 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Planning Amidst Industry Change
In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Steven Mosher as they discuss the impact of significant industry changes due to the NAR commission settlement. Changes are prompting realtors to adjust their business strategies, particularly in how they handle commissions and interact with clients. Join us as we walk through recalibrating client communication strategies, increasing social media engagement, and reassessing business planning for the upcoming year to navigate these industry disruptions effectively.
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11 months ago
41 minutes 28 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Luxury Real Estate: Key Differences and Strategies for Success
In this episode of Estate of Mind hosts Tami Simms and Jack Miller explore the nuances of luxury real estate, from tailored branding and marketing strategies to connecting with affluent homebuyers and nurturing personal client relationships. Tami and Jack discuss the importance of understanding the lifestyle and expectations of high-net-worth individuals, and share insights on providing exceptional real estate services. From finding the right properties to delivering a seamless and personalized experience, Tami and Jack reveal what it takes to excel in the competitive and exclusive world of luxury real estate.
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1 year ago
38 minutes 36 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Luxury Branded Residences
In this episode of hosts Tami Simms and Jack Miller explore the burgeoning trend of luxury branded residences. They delve into the history of this concept and discuss its recent popularity, especially with well-known brands like Four Seasons and Ritz-Carlton. Tami and Jack discuss the appeal of luxury branded residences, highlighting amenities and services such as concierge assistance, valet service, full housekeeping, and access to resort facilities like spas and restaurants. We explore the expansion of luxury branded residences beyond traditional hotel brands, such as partnerships with automotive and fashion companies. We also discuss the sustainability of this trend, considering market demand and the diverse preferences of affluent buyers.
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1 year ago
34 minutes 23 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
The Realities of Working in a Balanced Market
This week Tami and Jack provide a comprehensive overview of the luxury real estate market, highlighting the transition from a seller's market to a more balanced or buyer-oriented market. They emphasize the need for agents to grasp the nuances of local market conditions, particularly in terms of hyper-local information, price bands, and neighborhood dynamics. Jack shares insights from Nashville's luxury market, where despite ample inventory and sales, the market remains balanced, neither strongly favoring buyers nor sellers. They discuss evolving buyer preferences towards experience-based properties and lifestyle amenities, both inside and outside the home. Join us as we discuss the importance of adapting to market shifts and effectively managing buyer and seller expectations in navigating the luxury real estate landscape.
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1 year ago
34 minutes 48 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Navigating the Challenges of Operating in a Sellers Market
In this episode of 'Estate of Mind,' host Tami Simms is joined by special guest Jim Walberg, to probe into the realities of working a sellers market, as opposed to a balanced, or buyers market.
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1 year ago
37 minutes 39 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
2023 Luxury Real Estate Market Review
In this episode of 'Estate of Mind,' hosts Tami and Jack are joined by special guest Deborah Worth, to provide a comprehensive review of the 2023 luxury home market and share her valuable thoughts about what lies ahead. “Success is a journey, not a destination.”
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1 year ago
37 minutes 49 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
How Lifestyle Shapes Purchase Decisions in Luxury Real Estate
In this captivating episode of "Estate of Mind," Tami Simms and Jack Miller delve into how lifestyle profoundly influences purchasing decisions, underscoring the yearning for an extraordinary experience. Drawing parallels to fine dining, they highlight the profound impact of ambiance and vibe, seamlessly applying these principles to luxury home purchases.
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1 year ago
40 minutes 59 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
From Challenge to Closing: Strategies for Hard-to-Sell Luxury Homes
In this captivating episode of "Estate of Mind," Tami Simms and Jack Miller delve into the intricacies of selling luxury homes in today's dynamic market. Drawing on their expertise and the experiences of fellow luxury agents, they reveal innovative strategies to transform seemingly daunting obstacles into unique selling propositions.
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1 year ago
42 minutes 58 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Holiday Season in the Real Estate Industry: Insights and Strategies for Success
In this enthralling episode of Estate of Mind, join hosts Tami Simms and Jack Miller as they navigate a captivating journey through the profound influence of the holiday season on the real estate industry.
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1 year ago
40 minutes 18 seconds

Estate of Mind — The Art of Selling Luxury Real Estate
Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth individuals in the world of luxury real estate.