In this episode of Estate of Mind hosts Tami Simms and Jack Miller are joined by special guest Will Hayes as they discuss marketing strategies and the importance of starting with clear objectives. Explore how to use the "SMART" framework (Specific, Measurable, Actionable, Realistic, Timely) to guide goal setting. Discover how to balance ambitious goals with realistic expectations, particularly when budgeting for lead generation. We cover the differences between business goals (long-term brand building) and marketing goals (short-term lead generation), from brand awareness to lead generation. We also explore the evolving relationship between digital and print media.