Send us a text In this episode of Deep Thoughts with Michelle Handy, we explore the future of branding, identity, and influence with Kai D. Wright—brand strategist, Columbia lecturer, and author of Follow the Feeling. Kai shares insights from his research into 1,500 fast-growing brands and introduces the LAVEC framework (Lexicon, Audio, Visuals, Experience, Culture)—a systems-thinking approach to building emotionally resonant brands that thrive in noisy, complex markets. We also explore the A...
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